Volha Ryzhova

Experience

• 

  VELES LLC

  Oct 2005 - Nov 2007

  Sales Manager

  Web store (home appliances and health products)SellingCustomer serviceCompetition monitoringPricingWeb site content creation (product cards, articles)

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  IKEA

  Dec 2007 - Aug 2022

  Project Leader for Apartmenteka IKEA - online 3D library of free ready-made design projects for home apartments and gallery of home furnishing ideas.Responsibilities:Budget and timing planning and follow upStakeholders’ management (Sales, Marketing, PR, Design, ESG, B2B, stores)Securing commercial prioritiesProduct UI&UX improvementsProduct promotion, taking part in the content plans and publications creationWork with external partners for production briefing, results controlling, paymentsAchievements:Expanded the Customer base: product audience increased by 43%Established the system that secured high level of the content quality and together with other UI improvements led to conversion increase by +23%More than 60% Apartmenteka Users made a purchase online or offlineCreated the highly motivated and user-oriented professional Team (16 people, fully remote)Apartmenteka IKEA together with Instinct creative agency won more than 30 different marketing awards, including Silver Cannes Lion and Global Effie Best of the Best Awards Winner, Effie Sustainable Success Show less Responsibilities:Lead sales and range development strategy and tactics for several range categories on the country level (sofa beds, home textile and rugs)Did competitor monitoring and defined Pricing and promotion strategy and tactics Made sales and supply forecastSet up and follow up for country goals and KPIsCommercial activities forecastingCollaborated with global organization and production for local range offer development and global range sales startComplete coordinated offer development and sales steeringSupported local sales managers in competence development, range presentation and sales steering Show less

  • Project Leader

    Feb 2020 - Aug 2022

  • Sales Leader

    Nov 2014 - Jan 2020

  • Deputy Sales Manager - IKEA Store

    Nov 2013 - Oct 2014

  • Shopkeeper - IKEA Store

    Jan 2013 - Oct 2013

  • B2B Manager - IKEA Store

    Nov 2010 - Dec 2012

  • Sales Specialist - IKEA Store

    Dec 2007 - Oct 2010
• 

  IKEA

  Feb 2023 - now

  Business Developer

  Leading suppliers business performance together with Business Team, building long-term relationship with business partners and internal stakeholders.Optimize IKEA products value chain with focus on lowest total cost, full availability, compliance, quality and sustainability.