Vanina Greco

Experience

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  Neubauer Location

  Mar 2004 - Nov 2004

  Marketing Analyst

  Marketing Survey: Qualitative and quantitative study on the potential of a new agency in a commercial center.

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  BSA Bureautique Systèmes Associés

  Mar 2005 - Nov 2005

  Marketing Assistant (Internship)

  - Market Research: Segmentation and targeting for the launching of a new service: training rooms rental.- Management of direct marketing campaigns: Emailings- Data base cleansing.

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  AGS Worldwide Movers

  Mar 2006 - Nov 2006

  Sales Assistant - Export (Internship)

  - International telemarketing (French and Spanish).- Quotations. Preparation of international transports documents.- International accounts management. - Management of importing statistics.

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  Hewlett-Packard

  Aug 2007 - Jun 2008

  Marketing Analyst

  - Management of sales statistics, data validation and correction. Software: Siebel 7.8 (CRM y MRM).- Reporting. - Support to foreign employees (USA).

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  TyA Consultores

  Aug 2008 - Feb 2009

  International Accounts Manager

  - Management of international Mystery Shopper accounts.- Control of visits reports, reporting on results.- Recruiting, formation and following of evaluators (Argentina and Latam)- Documents translations (English, French, Portuguese).

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  Gameloft

  Mar 2009 - Oct 2011

  B2C Marketing Analyst

  Mobile Marketing: Potentiate growth of various Gameloft's mobile game shops in Europe (Nordic & Baltic Countries) by means of:- Digital Marketing: Planning, management and analysis of B2C campaigns, both free and paid (with CPM, CPA and CPC objectives), including management of Google AdWords. Administration of CRM Campaigns (SMS and Wap Push).- Preparation of banners and wap mini sites: coordination with the technical & design team.- Development, implementation and optimization of subscription programs.- Results Analysis: Periodical reporting, internal and external, analyzing results for each operation (revenues, conversion, profitability, evolution).- Identification of success factors and possible issues, search for new development paths. Show less

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  Mobile Streams

  Oct 2011 - Feb 2016

  Product Manager

  - Launching +90 new mobile content products (web and wap sites, landing pages) in Argentina, Colombia and Mexico.- Team management (design and IT teams)- UI/UX design for new sites and landing pages .- Support on 5 new wap sites on HTML5.- Content management on Wordpress.- Performance analysis on Google Analytics.- Market research and benchmarking on +8 countries.- Quality control and continual improvement on mobile sites and landing pages.

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  La Reserva El Foyel

  May 2014 - Feb 2016

  Freelance Web Designer

  - Full UI design. - Creating graphic assets on Illustrator and Photoshop.- Coding on HTML and CSS- Interactions with JavaScript components.- Website development on WordPress, including CSS customization with child themes.- Writing body copy and translations (English & French)

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  Snoop Consulting

  May 2016 - May 2019

  UX UI Designer

  - Coding & design of several apps uploaded on Google Play & AppStore. Technologies: Ionic, React JS & React Native.- Coding & design of responsive sites. Technologies: HTML5 & CSS3, Bootstrap, SASS.- Prototyping & wireframing (low & high fidelity), both digital and on paper. Tools: Sketch, Moqups, Invision.- UX sessions: testing, user interviews & more.- Designing and adapting banners and others graphic assets.

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  Intive

  Jun 2019 - Jan 2023

  UX team coordination: managing teams' backlog, task prioritization & negotiation with stakeholders, giving feedback & mentoring new designers.UX evangelization: improve internal process, advocating for research-informed decisions. UI/UX Design for a finance Web App.- Create and review user flows with POs, devs and QA.- Co-create, maintain & promote the design system- Create and deliver medium & high-fidelity mockupsUser Research: advise PO on research methods, analyze and present results.User testing: interactive prototypes, results analysis, presentation reportsWorkshop facilitation: prepare design-thinking activities, advise POs on workshop methodologies.

  • UX Lead at Intelligize

    Jun 2022 - Jan 2023

  • UI UX Designer

    Jun 2019 - Jun 2022
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  Unravel

  Jan 2023 - Aug 2024

  Product Designer SR

  - Enhanced UX for an international water-solutions client across two native apps (iOS and Android) and three web applications with distinct branding.- Worked closely with Product Owners, Developers, and QA teams in a fast-paced agile environment to design user flows on new features, and deliver high-fidelity mockups.- Conducted competitive analysis and user research to inform patterns and flows.s.- Moderated and unmoderated testing sessions for features like new asset creation & edition, multi-chart analytics, and gateway navigation.- Site data analysis with Mixpanel to optimize user experience.- Managed the design system for cross-platform consistency.- Utilized AI tools like ChatGPT to assist with design tasks, including advanced color theory research, accessibility for charting, and naming chart palettes.- Provided translations for UX copy in Spanish and French. Show less