Fatima Asad

Experience

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  Patient Education Institute

  Oct 2007 - May 2014

  • Managed direct marketing, advertising, website development and event planning .• Collaborated with upper management on budget development, long-term strategic and tactical planning• Managed consultants, telemarketers, writers and designers both internally and externally with contracted agencies• Researched potential prospects, new business opportunities, and competition• Managed and planned tradeshow strategy, budget and promotional campaigns • Developed and managed email marketing programs including campaigns, quarterly newsletter and surveys • Created and analyzed reports from the search engine optimization software and from the sales department to strengthen marketing efforts and increase ROI• Worked closely with Sales, Customer Services and Product Development to develop and provide resources and materials to facilitate the sales and customer service process• Worked with designers to create marketing materials• Involved in Salesforce.com application setup activities and customized the apps to match the functional needs of the organization• Customized Salesforce.com application based on the organization/user needs. Customized Salesforce.com standard objects, fields & page layouts • Created Profiles, Roles based on organization role hierarchy and implemented Record-Level and Field-Level Security and configured their sharing settings• Regularly performed database de-duping and cleanup procedures• Worked on data migration from databases to Salesforce.com using Data Loader• Created Workflow Rules, Page Layouts, Approval Process, Tasks, Email Alerts, Field Updates and Outbound Messages to manage the Workflow & Approvals• Worked on various Salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Quotes, Activities, Dashboards and Reports• Developed Reports, Dashboards, and Processes to continuously monitor data quality and integrity• Trained existing and new employees on Salesforce.com Show less

  • Director of Marketing & Salesforce Administrator

    Oct 2010 - May 2014

  • Marketing Manager

    Oct 2007 - Oct 2010
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  Integrated DNA Technologies

  Sept 2014 - now

  • Responsible for managing CRM implementation and maintenance, and adoption for all corporate business users• Identify and prioritize cross-functional requirements to direct CRM features, enhancement, and customization• Grow corporate adoption of CRM technology through evangelism and training• Conduct refresher training for existing users• Manage all attendance and activities of IDT at all 3rd party scientific conferences, tradeshows and symposiums• Plans and schedules vendor shows for North American and European Sales Reps• Tracks all budgets for exhibits, vendor shows and sponsorship requests• Guide all attendees to manage booth activities and promotions• Collaborates with Marketing and Strategy department personnel to plan promotions and events• Process purchase order requests for all marketing activities• Lead all post-event follow up with customers including CRM lead uploads Show less

  • Director of Digital Marketing & Operations

    Jul 2018 - now

  • CRM & Events Marketing Manager

    Sept 2014 - now