ARUN KUMAR B S

ARUN KUMAR B S

Freelance

Followers of ARUN KUMAR B S2000 followers
location of ARUN KUMAR B SBengaluru, Karnataka, India

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  • Timeline

  • About me

    Senior Manager @ Nielsen | Ex-TCS | 11+ Yrs Analytical Experience

  • Education

    • VERASHAIVA COLLEGE

      2010 - 2013
      Bachelor of Science (B.Sc.) Mathematics, Computer science and Physics
    • GOVT EX-MUNCIPAL COLLEGE

      2008 - 2010
      PUC Mathematics, Computer Science, Physics and Chemistry
    • SRI VASAVI HIGH SCHOOL

      2005 - 2008
      SSLC
    • Dayalbagh Educational Institute

      2018 - 2021
      Executive MBA Finance and Marketing
  • Experience

    • Freelance

      May 2011 - Jun 2013
      Freelance

      Social media Campaign Strategy Building - Setup - Optimization.Performance Analytics.ROI Reporting.Generating Objectives (Brand Awareness, Trafficking, Leads as per clients need).Google Analytics to get trafficking report and changing the forward strategies.

    • Tata Consultancy Services

      Jul 2013 - May 2017

      - Working with client/client partners to understand the Business questions and devising solutions to answer them- Major Business questions handled: Competitive pricing, what to promote and how to promote, Portfolio management, New Product development (test and control models – commonly referred as Match Panel Analysis), Promotional strategy management (Promotion spacing, Promotion sequencing and optimizing Base Sales Recovery post promotions)- Hands on experience with Modeling on Nielsen RMS (Retailer Measurement Services), CPS (Consumer Panel Services) data and Retail Direct data- Driving and leading process automation and documentation for the modeling team- Technical SPOC for Incident Management (incidents related to Nielsen data and proprietary modeling platform which is SAS Based) Show less

      • Senior Business Analyst

        Jan 2017 - May 2017
      • Business Analyst

        Jul 2013 - Dec 2016
    • Horizontal Integration India

      May 2017 - Feb 2018
      Digital Media Analyst

      - Optimizing Ad ROI using Programmatic Media tool ClickCast of AppCast- Create campaigns to manage incoming traffic by managing bidding, budget, and vendor (Publisher) management and set rules to optimize CTR & eliminate waste clicks- Real-time reporting dashboard and data analysis using Google Digital Studio & Tableau dashboards- Vendor selections through test and control analysis (example: A/B test)

    • Nielsen

      Feb 2018 - May 2021

      Leading the Marketing Mix (ROI & Sponsorship ROI) analysis for the biggest Alcoholic Beverage giant and for a French automobile giant

      • Manager -Client Success

        Jan 2021 - May 2021
      • Senior Executive

        Feb 2018 - Jan 2021
    • Joveo

      Jun 2021 - Aug 2022
      Programmatic Media Specialist
    • Nielsen

      Oct 2022 - now
      Senior Manager
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to ARUN KUMAR B S
      Star of the Year - Bronze Nielsen Feb 2017
    • Awarded to ARUN KUMAR B S
      Service and Commitment award Tata Consultancy Services Jul 2016
    • Awarded to ARUN KUMAR B S
      Star of the Year - Bronze Nielsen Feb 2016
    • Awarded to ARUN KUMAR B S
      BPS Star Performer Tata Consultancy Services May 2015
    • Awarded to ARUN KUMAR B S
      Certificate of Appreciation Nielsen Feb 2015