ARUN KUMAR B S

Experience

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  Freelance

  May 2011 - Jun 2013

  Freelance

  Social media Campaign Strategy Building - Setup - Optimization.Performance Analytics.ROI Reporting.Generating Objectives (Brand Awareness, Trafficking, Leads as per clients need).Google Analytics to get trafficking report and changing the forward strategies.

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  Tata Consultancy Services

  Jul 2013 - May 2017

  - Working with client/client partners to understand the Business questions and devising solutions to answer them- Major Business questions handled: Competitive pricing, what to promote and how to promote, Portfolio management, New Product development (test and control models – commonly referred as Match Panel Analysis), Promotional strategy management (Promotion spacing, Promotion sequencing and optimizing Base Sales Recovery post promotions)- Hands on experience with Modeling on Nielsen RMS (Retailer Measurement Services), CPS (Consumer Panel Services) data and Retail Direct data- Driving and leading process automation and documentation for the modeling team- Technical SPOC for Incident Management (incidents related to Nielsen data and proprietary modeling platform which is SAS Based) Show less

  • Senior Business Analyst

    Jan 2017 - May 2017

  • Business Analyst

    Jul 2013 - Dec 2016
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  Horizontal Integration India

  May 2017 - Feb 2018

  Digital Media Analyst

  - Optimizing Ad ROI using Programmatic Media tool ClickCast of AppCast- Create campaigns to manage incoming traffic by managing bidding, budget, and vendor (Publisher) management and set rules to optimize CTR & eliminate waste clicks- Real-time reporting dashboard and data analysis using Google Digital Studio & Tableau dashboards- Vendor selections through test and control analysis (example: A/B test)

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  Nielsen

  Feb 2018 - May 2021

  Leading the Marketing Mix (ROI & Sponsorship ROI) analysis for the biggest Alcoholic Beverage giant and for a French automobile giant

  • Manager -Client Success

    Jan 2021 - May 2021

  • Senior Executive

    Feb 2018 - Jan 2021
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  Joveo

  Jun 2021 - Aug 2022

  Programmatic Media Specialist
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  Nielsen

  Oct 2022 - now

  Senior Manager