Ronald Cheuk

Experience

• 

  Durian HK

  Jun 2019 - Sept 2019

  Creative Intern
• 

  Hungry Digital

  Aug 2020 - Aug 2023

  Art director

  Branding Maintenance - Developed a sustainable photo library for Standard Chartered from scratch to post-production, handling model casting, art direction, and overseeing the production process. This resulted in the successful launch of impactful visuals, earning positive acclaim from the client and enhancing our reputation.Visual Design - Leveraged my skills in graphic design, photography and typesetting to evoke everyday memories of a listed F&B chain (Fairwood), as part of a multipronged programme to celebrate its 50th anniversary. I led the delivery of an omnichannel campaign across printed posters, TVCs and pop-up stores. Content Localisation - Worked collaboratively with Canon to support their adaptation of global collateral such as photos and copywriting, ensuring that promotional contents are recalibrated to reflect its brand image, position and persona in the local market. Customer Relationship Management - Articulated a coherent plan to manage Cigna Insurance’s regular and ad hoc marketing activities. I drew upon my graphic design expertise to produce storyboards and flowcharts that helped align client expectations, and develop engaging social media content that elevated brand presence in the market as Cigna celebrated its 90th anniversary.Project Management - Developed a holistic programme for an NGO InTimeOf to boost its online (e.g., Facebook and Instagram) and offline presence including a series of community-building campaigns, and incubated its follower base from 0 to 12K+ in 3 years which outperformed industry benchmarks despite a restrictive budget. I also delivered a series of 15+ creative Instagram Reels with an average of 4,000+ views, significantly boosting brand awareness and consistently meeting KPIs. Show less

• 

  Ayati Mind

  Jan 2024 - now

  Social Media Manager and Graphic Designer

  - Graphic Design ExpertiseCollaborating with the team to create a key visual for our first event, ensuring consistent branding across all promotional materials—leaflets, identity cards, pull-up banners, and social media posts. This successfully communicated our core message to the audience.- Social Media ManagerUsing my expertise in ad settings and event art direction to maximise audience reach, developed strategies to boost follower count, and efficiently managed inbox communications, resulting in full registration. Show less