Michelle Johnson

Michelle Johnson

Senior Manager Sponsorship Sales

Followers of Michelle Johnson4000 followers
location of Michelle JohnsonSan Francisco Bay Area

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  • Timeline

  • About me

    Digital Marketing Strategist | Business Development Executive | Mental Health Advocate

  • Education

    • Saint Mary's College of California

      2010 - 2012
      Bachelor's degree Organizational & Leadership Studies
  • Experience

    • Gartner, Inc.

      Feb 1999 - Jan 2003
      Senior Manager Sponsorship Sales
    • Institutional Investor

      May 2003 - Oct 2003
      Senior Manager Sponsorship Sales
    • Ziff Davis Media

      Oct 2003 - Oct 2004
      Director Sponsorship Sales
    • Salesforce.com

      Oct 2004 - Aug 2008

      Transitional role to work my way into other parts of the organization. Transferred from the east coast to take on opportunities in Silicon Valley and wanted to work for the best - salesforce.com. Took a junior role as an entry point.

      • Senior Manager Partner Marketing

        Dec 2005 - Aug 2008
      • Account Executive

        Jun 2005 - Dec 2005
      • Enterprise Business Representative

        Oct 2004 - Jun 2005
    • Eloqua

      Sept 2008 - Feb 2010
      Director of Events

      Managed global sold-out annual user conference from sponsorships, content creation and vendor management.

    • Adobe Systems

      Feb 2010 - Sept 2010
      Partner Marketing Manager, Rich Media Solutions Group

      Responsible for building a partner program and go-to-market strategy for all of Adobe's streaming partners.

    • ON24

      Sept 2010 - Jun 2011

      Responsible for expanding relationships across the largest enterprises; including Oracle and Intel. Generating additional $3M in annual re-occurring revenue. Responsible for annual virtual user conference - from design to execution of content, speakers, and sponsors.

      • Senior Account Manager, Strategic Sales

        Dec 2010 - Jun 2011
      • Senior Global Event Marketing

        Sept 2010 - Dec 2010
    • Salesforce.com Foundation

      Jul 2011 - Oct 2014
      Mid-Market Account Executive

      Salesforce Foundation Mid-Market Account Executive working with nonprofit organizations to build their social and constituent strategy on the Salesforce Platform.

    • Gartner

      Oct 2014 - Oct 2015
      Business Development Director – Gartner for Marketing Leaders

      My role at Gartner is to develop new business relationships with the largest B2C brands in the world. My goal is to arm Digital Marketing strategists with the tools & advice to build and/or validate strategic plans, execute and optimize their digital domain. Marketing is playing a more strategic role in the business, and digital marketing is becoming a bigger share of marketing. But how do you evaluate and integrate new techniques and technologies to create compelling customer experiences? How do you orchestrate people, processes, data and channels to create profitable revenue growth? Gartner's highly tenured experts & reports provide detailed guidance on key Digital Marketing & Social Media strategies. Show less

    • Aquent

      Oct 2015 - Mar 2016
      Managing Director - Technology Division

      My team supports Fortune 500 global organizations within the Technology (Cloud, Software) industry with marketing and creative design consultants to flawlessly execute mission-critical initiatives. This is accomplished via matching of marketing and creative design specialists in practices that include graphic / interactive design / user experience, online / product / brand marketing with challenging opportunities to create inspired, productive partnerships worldwide. www.aquent.com

    • LinkedIn

      Mar 2016 - Mar 2019
      Enterprise Account Executive, Sales Solutions

      Sales Navigator is a premium LinkedIn solution that turbo-charges social selling in B2B sales organizations by helping sales professionals and service providers gain insights into their prospects, expand their network within their company, and reduce their number of cold calls. In a recent CSO Insights study, 70% of sales reps with a Sales Navigator subscription said that Sales Navigator helped them meet or exceed their sales goals. I'm excited to help sales leaders empower their teams to be modern sales executives, which will ultimately lead to achieving successful outcomes. Reach out if you'd like to learn more mhjohnson@linkedin.com Show less

    • Headspace Inc.

      Mar 2019 - Oct 2019
      Enterprise Partnerships, Headspace for Work

      Headspace has one mission: to improve the health & happiness of the world. Our app has been downloaded by almost 40 million members in more than 190 countries and has over 300 enterprise partnerships globally. Headspace for Work - our corporate program - is designed to help companies & their employees with stress management & strengthen mental resilience and emotional intelligence. Our goals are impact, engagement & simplicity. Reach out to me if you'd like to learn more about our mindful leadership program - michelle.johnson@headspace.com Show less

    • G2

      Dec 2019 - Oct 2021

      G2 is the world’s leading business software marketplace, leveraging its 1M+ user reviews read by over 4M+ software buyers each month to help them make better purchasing decisions. By bringing the collective power of trusted peers to the forefront, business buyers now have transparency when evaluating B2B software technologies.

      • Enterprise Account Executive

        Apr 2020 - Oct 2021
      • General Business Account Executive

        Dec 2019 - Apr 2020
    • Michelle Johnson Consulting

      Aug 2022 - now
      Principal

      With over two decades of expertise in digital marketing, sales, and event planning, I bring a wealth of experience to every project I undertake. My approach is rooted in strategic thinking and a commitment to identifying innovative solutions that drive results.Currently, I am spearheading the online presence and engagement strategies for films distributed by The Forge, a prominent independent film production and distribution company. In this role, I leverage my comprehensive understanding of digital marketing to maximize audience reach and impact. Visit www.theforge.biz to explore our latest projects.In addition, I am entrusted with crafting and executing dynamic social media campaigns for Windermere Real Estate, a powerhouse in the US real estate market. By harnessing the power of social platforms, I contribute to enhancing brand visibility and driving lead generation. Discover more about Windermere Real Estate at www.windermerevashon.com.Previously, as the Chief Experience Officer for Sakura Ridge Farm & Lodge and Nashi Orchards, I played a pivotal role in defining and implementing a go-to-market strategy aimed at enriching guest experiences. Through strategic online initiatives and local partnerships, we successfully elevated brand awareness and fostered meaningful connections with our audience. Explore our offerings at www.sakuraridge.com and www.nashiorchards.com.With a proven track record of success in diverse industries, I am passionate about leveraging my skills and experience to drive growth and exceed objectives. Show less

  • Licenses & Certifications

    • Atlas Project Leadership Redesign Graduate

      Atlas Project
      Nov 2019
    • Mastering Authentic Influence for Highly Successful Sales

      LinkedIn
      Nov 2024
      View certificate certificate
    • Leveraging AI for Sales Prospecting

      LinkedIn
      Jul 2025
      View certificate certificate
    • Coaching Skills for Leaders and Managers

      LinkedIn
      Feb 2020
      View certificate certificate
    • Asking Great Sales Questions

      LinkedIn
      Apr 2017
      View certificate certificate
    • Animation Foundations: Fundamentals

      LinkedIn
      Dec 2023
      View certificate certificate
    • Sales Enablement: Design Programs That Drive Business Strategy

      LinkedIn
      Jul 2025
      View certificate certificate
    • Sales Strategy: Key Account Growth with AI

      LinkedIn
      Jul 2025
      View certificate certificate
    • Learning Motion Graphics

      LinkedIn
      Dec 2023
      View certificate certificate
    • Negotiation

      Harvard Business School
      Mar 2019
  • Volunteer Experience

    • Vendor Management

      Issued by VASHON MAURY CHAMBER OF COMMERCE
      VASHON MAURY CHAMBER OF COMMERCEAssociated with Michelle Johnson
    • Event Staff

      Issued by Vashon Center for the Arts
      Vashon Center for the ArtsAssociated with Michelle Johnson
    • Community Volunteer

      Issued by Project Night Night
      Project Night NightAssociated with Michelle Johnson
    • Board Member

      Issued by VASHON ISLAND PET PROTECTORS on Jun 2024
      VASHON ISLAND PET PROTECTORSAssociated with Michelle Johnson