Maddie Pedersen (Crotts)

Experience

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  Youth Marketing Connection

  Aug 2013 - May 2014

  ASOS Brand Ambassador

  • Promoted ASOS through branded events with original and creative social content. • Increased ASOS brand awareness on the UCF campus.

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  Women's and Girls' Cancer Alliance

  May 2014 - Dec 2014

  Event Coordinator Intern

  • Created and launched Giving Tuesday social campaign with the purpose increasing revenue by $5,000. • Developed marketing strategy and promotional materials for hosted events and company initiatives.

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  Youth Marketing Connection

  Oct 2014 - Oct 2014

  Google Chromebook Event Ambassador

  • Promoted the #ChromebookforCollege campus tour by posting content to Instagram, Facebook and Twitter.• Helped students test out the Google Chromebook and got feedback on their experience in order to increase sales.

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  Brides Against Breast Cancer

  May 2015 - Aug 2015

  National Events Coordinator

  Reason for Leaving: Company Closed• Secured bridal vendors for over 130+ non-profit events nationwide.• Raised over $10,000 in bridal shows sales monthly exceeding company goal by 30%.• Prospected new clients and maintained relations with existing contacts in key markets throughout the country.

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  FEMME ROUGE Magazine

  Sept 2015 - May 2016

  Office Manager

  Reason for Leaving: Company Closed• Managed the magazine’s Anniversary Party; a 400+ event with exclusive sponsors and talent. Implemented cost saving measures to reduce overall spend by 20%.• Oversaw and produced editorial photo shoots nationwide.• Directed the daily operations of magazine staff through weekly one-on-one meetings.• Organized and maintained office records and finances via QuickBooks.

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  SRQ Media Group

  Jul 2016 - Aug 2018

  Associate Producer Marketing, Events and Programs

  • Created and implemented branded marketing materials, event development, public relations and community engagement programs with tight deadlines.• Managed content deliverables for round-tables, profiles and special marketing features for 24 local businesses annually.• Orchestrated end-to-end logistics for 20+ annual events including industry conferences, youth development summits, dynamic symposiums and women in business platforms.• Authored 100+ content pieces for social channels including LinkedIn, Twitter, Facebook, Instagram and Brand blog. Show less

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  Triad

  Aug 2018 - May 2020

  Marketing and Event Manager

  Reason for Leaving: Company Closed • Coordinated 50+ meetings, industry conferences and internal events annually while exceeding expectations within established budgets. • Organized multi-day summits for clients such as Walmart, Sam’s Club, and Bed Bath and Beyond with budgets exceeding $100,000.• Negotiated all contractual agreements and oversaw event logistics including agenda management, content development, communications, speaker training, travel, venue bookings, setup and onsite management.• Supported the ideation and creation of major national Trade Marketing initiatives, including event and experiential marketing activations at the ANAs and GroceryShop.• Led the ideation and executions of major company tentpole celebrations that included transforming venues into incredible experiences that ignite the senses.•Managed timeline and produced the launch event for Triad’s largest re-brand initiative since its inception.• Promoted a strong corporate culture by serving as a founding member of the culture steering committee and developed master event road map for the organization.• Led all Triad Gives Back initiatives including donation drives, sponsorships and company-wide charity events.• Controlled financial reporting, budgeting and cost savings for the $1M marketing department.• Created content for social channels including LinkedIn, Twitter, Facebook and Instagram.• Wrote and edited company-wide communications. Show less

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  Metropolitan Ministries

  Jan 2021 - now

  • Senior Event Manager

    Jul 2022 - now

  • Event Manager

    Jan 2021 - now