Bijoy Krishnan

Experience

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  Haymarket

  Jan 2001 - Jan 2004

  Senior Account Executive

  A one-stop shop for all ATL and BTL advertising requirements of the client, Haymarket is affiliated to an UK based Media group. Clientele varied from retail to industrial companies. Clients handled include Titan, Timex, IT companies, Educational and Hospitality Institutes.; Was responsible for handling the existing clientele and for the new business development activities. Conducted several events including the launch of Citizen Eco-drive watch by roping in a F1 driver. Primary role of Client Servicing and Business DevelopmentHandled the complete ATL and BTL requirements of numerous clientsHave conducted several B2B and B2C Events including in-store events Conducting Press MeetsOutdoor & other Publicity CampaignsMedia planning and buying for clientsWas the employee of the year for 2003-2004 Show less

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  Sara United

  Aug 2004 - Sept 2005

  Business Development Manager

  2004 to 2005 The only advertising agency to be ISO accredited, Sara Advertising is a leading BTL advertising agency in the region.; Identifying new businesses (customers and service offerings) for the fastly expanding agency. Was responsible to identify customised advertising channels for the clients resulting in increased Branding expenditure, ultimately leading to expand the portfolio and returns of the agency. Client base included Saudi Aramco, Sabic, Hummer, Paris Gallery etc... Project Management - Identified and handled new service offerings including the setting up of the multimedia department and corporate giftsBusiness Development - Locating new small and medium clients, understanding their marketing snag and offering strategic advertising solutions to their marketing requirements. Account Management - was the key contact person for clients with escalated issuesHandled client events and exhibitions Show less

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  New Era

  Oct 2005 - Mar 2007

  Product Manager

  2005 to 2007 A part of the Golden Era Printers, New Era Packaging is involved in manufacturing various types of packaging solutions to the Southern African F&B market.; In-charge of the sheet board division of the company, was responsible for the on-floor activities in the production and delivery of the materials. Key Account Management Product DevelopmentProduction/Delivery PlanningDaily Operational Planning w.r.t. SalesQuality ManagementCoordination of Product Line and profitability Show less

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  RR DONNELLEY

  Mar 2007 - Mar 2008

  Client Manager - Creative Services

  Responsible to lead a team that handled the Print collateral requirements including concept customization, print optimization and other multi channel developments and delivery based on the client Brand Guidelines. Account management included handling clients like, Citibank, Credit Suisse, Intel, Coke Zero etc.. to name a few.

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  Alfanar

  Mar 2008 - Jan 2022

  Marketing Communications Manager

  One of the Top 100 Companies in Saudi Arabia, 2007), is involved in the electrical and electrification infrastructure development and contracting.; Responsible for establishing Marketing department to handle the marketing communication activities of the parent company as well as its 6 business units with individual marketing requirements.Developed and led the implementation of annual marketing plans that resulted in consistent communication with potential clients. Regularly developed target market focused customer communication campaigns to run in print, online, PR and events mediumsInitiated new communication incentives including e-mail marketing and advertorials Developed Press Releases and handled media liaison with the local and pan-gulf media. Also had succeeded to secure speaking as well as technical presentations for colleagues at industry events.Released several stories and interviews of colleagues in leading publicationsPlanned and conducted/participated in various industry events as well as conducted regular technical seminars (3-4 in a year)Launched an innovative portal for industry/specialty Events and email shots updating on various events being held in the regionLaunched 2 technical knowledge sharing portalsBuilt relations with the marketing entities of various utilities that helped in providing first-hand knowledge on their events plan. Also enhanced relations with different associations and chambers and the commercial offices of embassies in Riyadh Show less

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  ElementsAlliance

  Mar 2022 - now

  Communications & Strategy Lead

  ElementsAlliance is a strategic Business to Business (B2B) consultancy committed to bring together the right partners for the success of a critical project. We operate in multiple sectors that broadly fall under the concept of ‘Elements of Nature’ such as clean energy, infrastructure, water, defense, fuels, minerals, etc.Supporting clients to:Scale their operationsEnter New GeographiesDiversify their businessSustainable InvestmentsMarket Attractiveness and Market Entry support Show less