Elliott Burton

Experience

• 

  Harvey Norman

  Jan 2002 - Mar 2014

  As Franchisee, this position took on accountability for all aspects of running the business. Key responsibilities included: P&L management, operations management, sales management, inventory and stock control, buying and procurement, human resources, recruitment, and coaching and motivating the team.• Developed and implemented strategic sales targets (KPI’s) and budgets to achieve performance against business plan, and successfully re-engineered the business model resulting in 10-15% growth.• Transitioned the store from being an average performer to consistently appearing within the Top 15 of all Harvey Stores on a national basis and the #1 in the QLD state for profitability. • Awarded National Customer Service Award for FY 12/13.• Removed bottom-line costs by more than $200k through more efficient planning and streamlining of operations. Scrutinised weekly and monthly financials to eliminate waste and successfully drive EBIT return. • Re-positioned product mix to better align with consumer target for the region and surrounding area.• Ensured that the Planogram/Store Concept were met the right promotional display and had the proper mix and proper depth in key SKUs. Identified store’s needs by using and analysing weekly/monthly sales reports and/or by altering sales floor layouts (displays) to maximise traffic and promotional opportunities.• Drove store promotions and marketing, whilst maintaining a strong underlining gross profit.• Managed all HR requirements, and ensured adequate staffing at all times, by appropriately scheduling staff based on business trend and making any necessary seasonal adjustments, within wage goal/budget. Show less

  • Bedding & Manchester Department Franchisee

    Mar 2012 - Mar 2014

  • IT Department Store Manager

    Jul 2005 - Mar 2012

  • Retail Sales IT & Electronics

    Jan 2002 - Jul 2005
• 

  AH Beard Pty Ltd

  Mar 2014 - Jan 2016

  Qld State Account Manager

  Reported to the State Manager and challenged with managing a large portfolio accounts from Coffs Harbour NSW to Cairns QLD, and across major retailers such as Harvey Norman and Forty Winks. Key responsibilities include: regional management of accounts, revenue growth, business planning, service level ownership, development of sell thru strategies, new product launches, monitoring markets, competitor analysis, educated sales teams, management reporting, and knowledge collaboration across the business.Key highlights included:• Developed and executed the strategic plan to protect that would grow AH Beard’s representation within major Tier-1 accounts, successfully delivering YoY growth of 22% against a $11Million revenue budget.• Wrote the business plan for and launched a new satellite store concept. Project managed the launch of the concept into 3 different areas, with each store successfully achieving double-digit growth. This new store concept and business model has now been adopted by the business, and is being rolled out nationally.• Returned an increase of 6% Gross Profit through key negotiations and renewal of supply contracts. Represented the business during negotiations with key accounts, with all businesses successfully re-signed. • Achieved growth within a number of accounts that previously been in decline for more than 4 years.• Managed and cultivated relationships at Director and CxO level (CEO, CFO, COO etc.), taking ownership for how each individual account is performing and how contract levels are meeting with SLA agreement.• Monitored market conditions, product innovations and competitor activity, and adjusted account sales approach to address latest market development and to counter competitor marketing strategies.• Served as the “go to” person on how to construct sell-thru strategies to drive wholesale revenues. Show less

• 

  BMI Engineering

  Jun 2016 - Jan 2021

  • General Manager

    Feb 2017 - Jan 2021

  • Operations Manager

    Jun 2016 - Feb 2017
• 

  VH Steels Pty Ltd

  Jan 2021 - Oct 2021

  State Manager
• 

  Eurocold Refrigerated Vehicles

  Jan 2024 - now

  Branch Manager