Angela Alania

Experience

• 

  Alani E.I.R.L. (Textile Export Comany)

  Jan 2007 - Jan 2015

  Business Manager

  • Constant communication with clients and update of the database.• Preparation and delivery of the Clients’ production progress Reports.• Participation and company’s representation in International fairs, such as Peru Moda 2007 – Peru Moda 2009.• Establishment of new business relationships with potential clients. • Improvement of the factory efficiency and application of new management tools. • Management of exportation process and required documentation.• Use of International Market research tools to find new potential international markets and new clients. Show less

• 

  Yaqua

  Apr 2011 - Dec 2013

  Social Impact Coordinator / Member of the Founding Team

  • Constant meetings with NGO’s and private institutions specialized in water and sanitation projects for rural communities. Project Presentation to different institutions, experts and stakeholders.• Preparation and delivery of the company Business Plan for contests presentation.• Establishing contact and alliances with providers and potential clients. Work with partners, education agents, business managers, tertiary institutes and students.

• 

  Mattel, Inc.

  Nov 2012 - Feb 2013

  Sales Trainee

  • Constant communication and coordination with customers to develop their orders.• Monitoring and review of inventories. Back orders vs. delivered control• Management and analysis of customer statistics to present them suggested orders.• Analysis and interpretation of the Regional POS Report.

• 

  ColArt

  Feb 2015 - May 2015

  Marketing Assistant

  • Delivery of Competitor’s analysis reports and market research.• Developing marketing assets (literature, POS material, videos…) from the initial brief, with translation and creative agencies, to final delivery.• Constant communication and coordination between the countries’ managers and regulatory team, for the different language clusters. • Responsible for the new packaging artwork relaunch. Making sure it meets the international legal standards and the brand identity guidelines.

• 

  Intern NZ and Intern OZ

  Nov 2015 - Jan 2017

  Brand Manager

  • Planning and development of data driven marketing campaigns to increase sales and leads generation. • Insights analysis and data gathering by creating questionnaires and having interviews.• Creation of the Company’s Snapshot, Marketing Plan and automatization process using Google Docs.• Brand development, web traffic growth and new website development using Weebly platform. • Developed strategy to increase the Brand awareness and improve the internship experience for the students.• Communication and support to interns. Events management – Feedback collection from past and current interns. Gathered testimonials, blog entries, photos and videos for Social Media.• Social Media presence: Facebook, Google Plus, Twitter, Pinterest, YouTube, Blogs, Website Show less

• 

  Mattel, Inc.

  May 2017 - Dec 2018

  Sales backoffice Assistant/Toy Store Coordinator

  • Peru Mattel Toy Store control and management.• Elaboration of Weekly Sales Reports per client. Growth and point of sales ranking. Analysis and interpretation of the regional report POS.• Creation and automatization of “Buying suggestions” by client, according the client’s sales’ historic evolution.• Codification and creation of new product codes for all the clients.• Standardization of EAN 13 and EAN 14 codes per SKU, for the right working process between the sales and logistic’s area. As a result, the number of products delivery rejections in retailers, decreased.• Creation of masterfiles consolidating key clients’ information.• General support among related to the sales area, such as: logistic, trade marketing and sales administration. Show less

• 

  Alania S.A.C. - Liten Aventuris

  Jan 2020 - now

  General Manager

  Liten Aventuris celebrates the sense of curiosity and eagerness to explore in babies and toddlers. For them, with a new day, a new adventure awaits.Our ecological childrenswear with handmade details inspired in nature, are perfect for these little explorers.These are some of the tasks that I have worked on, in order to create the Liten Aventuris brand.• Building the Liten Aventuris Brand Identity and Branding.• Social Media Management and brand awareness by establishing relations with influencers.• Came up with our own Product and Lifestyle Photography and video shooting. I have also worked on the editing of these assets. Also designed the Liten Aventuris virtual catalogues.• Develop Marketing Campaigns• Manage production and logistics within our own workshop.• Website building in Shopify (In process).• Represented the company in virtual tradeshows organized by PromPerú. Managed to establish contact relations with international clients. Show less

• 

  The Storytelling Non-Profit

  Apr 2022 - Mar 2023

  Search Engine Optimization Copywriter

  SEO Copywriting and blog optimization. Keyword planner and industry competitor analysis. Topic research, link building and search of examples. Title artworks design for website.

• 

  Mazarine Treyz

  May 2022 - Mar 2023

  SEO Copywriter & Content Creator

  SEO Copywriting and blog optimization. Keyword planner and industry competitor analysis. Topic research, link building and search of examples. Call to Action generator.

• 

  Liten Aventuris

  Mar 2023 - now

  Chairman of the Board

  Ecological garments made by peruvian artisans for children and adults! Wholesale, Retail, and e-commerce business.