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Dawn Bonnell

Dawn Bonnell

Statewide Marketing + Corporate Partnerships & Events Associate

Followers of Dawn Bonnell760 followers
location of Dawn BonnellCarmel, Indiana, United States

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  • Timeline

  • About me

    Marketing Strategy | Branding | Content Marketing | Advertising | Video Production

  • Education

    • Indiana University Indianapolis

      2005 - 2009
      Healthcare Administration Public Health

  • Experience

    • Indiana University Health

      Jan 2009 - Jan 2013
      Statewide Marketing + Corporate Partnerships & Events Associate

      Community Engagement | Raised public awareness of the importance of healthy living and Indiana University Health as the best healthcare provider through community events and activations through corporate partnerships including the Indianapolis Colts, Indiana Pacers, Indianapolis Zoo and the Indianapolis Motor Speedway. Paid Advertising | Developed and executed targeted sports marketing campaigns to surpass specific goals within the brand plan by 15%. Budget Management | Managed fiscal department budgets by conducting re-occurring monthly meetings with finance to track monthly/annual spending. Re-Branding | Assisted in the re-brand of Clarian Health to Indiana University Health including logo audits, employee engagement efforts, updating branding at partner venues such as the Indianapolis Motor Speedway, Indiana Pacers and Indianapolis Zoo. Show less

    • Case Architects & Remodelers

      Dec 2013 - Jul 2015
      Marketing Director

      Content Management | Bi-weekly columnist in the Current newspaper featuring Case and their latest home renovations (increased sales by 32%), social media, e-mail, web, and marketing/sales collateralWeb Strategy |Wire framing, CMS migration, SEO, launched a new website.Re-Branding | Refreshed dated logo with a clean and modern version. Updated all client-facing materials including sales collateral, business cards, flyers, contracts, signage and promotional materials. Reporting | Produced and reviewed monthly marketing performance reports to drive strategic decisions. Show less

    • Indiana Donor Network

      Aug 2015 - Jul 2021
      Senior Marketing Specialist

      Corporate Branding | Developed and implemented corporate brand standards including: corporate values, brand platform (positioning statement, brand promise, brand personality and brand experience) and core message elements.Content Management | Manage strategy, consistency and execution of corporate content including: socal media, website, video production, marketing/educational collateral and annual report.Paid Advertising | Deliver audience-focused paid media campaigns across platforms including radio, digital, print, e-mail, social and TV. Project Management | Shepherd the production process including creative brief planning, copywriting, design/web/video production, proofing, print and delivery. Reporting | Established reporting best practices for web and social media efforts including UTM tracking and social media engagement + growth tracking tools. Show less

    • FireStarter LLC

      Jul 2021 - now

      • President

        Jan 2024 - now

      • Partner

        Jul 2021 - Jan 2024

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Dawn Bonnell
      2020 Shorty Social Good Award Finalist | Best organic Facebook content Shorty Awards Dec 2020 While Indiana Donor Network has long honored donors with a moment of silence reading prior to organ recovery, we felt we could better support grieving families and more widely recognize donor heroes by sharing these tributes with the public. In 2020, we launched the donor hero moment of silence series on Facebook and Instagram. This series was recognized as a finalist in the Organic Promotion category of the Shorty Social Good Awards, a program created to raise global awareness around the… Show more While Indiana Donor Network has long honored donors with a moment of silence reading prior to organ recovery, we felt we could better support grieving families and more widely recognize donor heroes by sharing these tributes with the public. In 2020, we launched the donor hero moment of silence series on Facebook and Instagram. This series was recognized as a finalist in the Organic Promotion category of the Shorty Social Good Awards, a program created to raise global awareness around the positive impact brands, agencies and nonprofits can have on society. Past winners include individuals such as Taylor Swift and Michelle Obama, as well as organizations such as the JFK Presidential Library and Museum and the Humane Society of America. Show less

  • Volunteer Experience

    • Driver

      Issued by Meals on Wheels on Jan 2015
      Meals on WheelsAssociated with Dawn Bonnell