Lindi Landman

Experience

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  Bytes Software Services

  Jan 2005 - Dec 2006

  Business and Systems Analyst

  OutlineI was responsible for all the platforms that ran through out the business. I assisted in development, training, and support of all the systems for all the departments within the business, from the financial, payroll and sales systems to the broadcasting and scheduling platforms. Key Responsibilities• Business and systems analyst for the information systems for DSTV / MNet / MultiChoice and Oracles Sales. (Naspers). • SysPro - Systems Administrator for the SysPro Accounting Package. • Responsible for the running of all the systems • Development and design • Report writing • Training • Troubleshooting • Change control management • Procurement systems administration • Business application support Show less

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  Vision Van Optometrist

  Jan 2007 - Mar 2009

  Sale and Marketing Manager

  OutlineI was responsible for the business development, sales and marketing. I ran the sales teams and staff sales training. I was responsible for reaching targets and developing strategies to reach targets. Key Responsibilities• Marketing strategy and implementation • Marketing communication platforms • All digital marketing including social media management, email marketing, Google marketing• Print marketing campaigns • Events coordinator for wellness days at corporate companies • Front line sales • Building and training of sales teams from telephone canvasing to closing sales • Business development - at corporate clinics - sales of services and signing of SLA's • Public relations – newspapers Show less

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  The Optom Shop Optometrist

  Apr 2009 - Feb 2022

  Shareholder. Business and Marketing Director

  OutlineI was responsible for the general management of the business. I oversaw every aspect of the running of the business and signed off on all decisions. I drove business growth, sales, marketing, and development.Key Responsibilities• General management of the 3 practices throughout Gauteng as well as satellite practices within 6 corporate clinics. • Human resources and staff management. • Financial management, including targets, cash flow and budgets. Creditor and Debtors• Marketing Management, including business to business and business to consumer marketing. Marketing strategy development and implementation. Inbound and Outbound marketing. Graphic design and company branding. Brand loyalty and brand awareness.• Create and implement all digital and print marketing campaigns and analytics. • Creation and development of an Ecommerce website for the business to increase turnover• Business development • Customer relations • Stock selection and stock control• Sales management (Sales and Targets) • Due to IT background administer all IT related functions. Fix computers and assist with software. problems. Set up computers for new employees with all relevant systems. Network and internet Issues. I am also able to use SQL/programming to extract relevant information from systems for marketing and analytic purposes. Show less

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  Freelancing Marketing

  Jan 2014 - now

  Freelance - Marketing Expert

  Offering freelancing marketing services covering the following responsibilities• Business development • Account Management• Social Media Marketing and Management• Content Creation and Social Media Creatives• Building Sales Funnels • Lead Magnet Creation and Lead Generation • Email Marketing • SMS Marketing• Automation• Google Marketing, including Google My Business, Analytics, Search, Display, and Shopping adverts. • SEO and SEM• Basic understanding of HTML to install analytics codes, remarketing codes, and pixels for conversion campaigns. • Wordpress and Shopify Basics• Google and Facebook Certified• Journalism• SEO Content Writing & Keyword Research• Content Planning & Strategy Show less

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  Footprint Limited Magazine

  Jan 2015 - Dec 2017

  Editor and Journalist

  OutlineI was responsible for the creation, editing and compilation of each magazine edition.Key Responsibilities• Writing content for the magazine and online platforms; articles, news pieces • Editing press releases • Interviewing relevant people and businesses for material • Research articles • Feature articles • Selling advertising space in the magazine and online • Pagination • Working with deadline dates • Marketing strategy • Digital marketing • Building networks - partnering with industry leaders (bartering initiatives) • Building magazine readership • Public relations – newspapers and TV Shows Show less

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  OMD and Result Driven SEO

  Aug 2021 - Dec 2022

  Marketing Account Manager & Content Manager

  Account manager for OMD and RDS marketing agency based in Australia. This is a remote position.I am responsible for - overseeing client marketing strategies, optimisation and reporting- PPC account management- SEO account management- GMB local page management- Monthly meetings with clients- SEO Content Manager- SEO content creation - SEO content topic research and planning- Keyword Research- OMD project lead for a few company marketing campaigns for business development including research, planning, management, creation and execution- creating marketing content downloadable ebooks for our marketing funnel- editing SEO writer's content and social media content Show less