Lara Watts

Education

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  Staffordshire University

  2022 - 2023

  Msc Digital Marketing Management Marketing/Marketing Management, General Distinction (First Class)

  Activities and Societies: Attended workshops and marketing events - Google marketing workshop - Manchester marketing event - Sony X70 workshop - Adobe premier pro workshop - Completed work placement at LilaConnect (April-August 2023)- Understand global digital marketing, and how marketing is in other parts of the world, understanding rules and regulations- Building and optimising websites for mobile and desktop, whilst also analysing company websites to find issues and solve them- Optimising SEO and keyword research, understanding importance of it- Analyse digital marketing approaches for famous companies (Alton Towers) and provide… Show more - Completed work placement at LilaConnect (April-August 2023)- Understand global digital marketing, and how marketing is in other parts of the world, understanding rules and regulations- Building and optimising websites for mobile and desktop, whilst also analysing company websites to find issues and solve them- Optimising SEO and keyword research, understanding importance of it- Analyse digital marketing approaches for famous companies (Alton Towers) and provide recommendations- Understanding importance of customer journey and how it is different in each business- Understand brand management, customer retention, conversion and acquisition - Understand and use different digital marketing channels (social media marketing, email marketing, SEO, paid ads, display advertising, referral marketing)- Understand and use a variety of tools for digital marketing (SEMRush, Google Analytics, Ubersuggest etc)- Plan a digital marketing strategy- Building personas- Blog writing Show less

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  Staffordshire University

  2019 - 2022

  BA (Hons) Esports Digital Communication and Media/Multimedia First Class

  - Learnt to analyse data for Esport titles using competition data,- Effectively learn how to manage a community online and engage with them- Plan and execute a full Esport expo event- Marketing a full expo event using social media, and adverts- How to set up a broadcast for games- Understand why content creation is vital for Esports- Research and understand the Esport ecosystem, and how it survives and flows