Ashley Acosta

Experience

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  US Navy

  Dec 2006 - Dec 2010

  Logistics Specialist

  Oversaw a multimillion-dollar budget to ensure optimal material and logistical support. Utilized agile, responsive logistics management to consolidate material resources for added efficiency by creating flexible new electronic tracking solutions. Designed and supervised multiple project deadlines while in collaboration with cross-functional teams. Executed periodic fundraisers to increase engagement while meeting key performance indicators (KPIs).Supervised warehouse organization and supply-purchasing operations. Produced and communicated reports targeted to clearly convey information to each audience at every management level. Negotiated billing and marketing procedures with local vendors to maximize available budget.Reconfigured warehouse inventory valued at $900K by leveraging more efficient electronic tracking systems.Coordinated building renovation project by liaising with local Japanese contractors to meet project deadline. Show less

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  US Navy Reserve

  Jan 2011 - Jan 2015

  Logistics Specialist
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  Experiential Marketing (EEI Global & Retailcomm LLC)

  Jan 2013 - May 2021

  Field Marketing Manager

  Developed project documents outlining deadlines and critical milestones, ensuring third-party marketing agencies delivered top-quality oversight for campaign schedulesCollaborated with local marketing firms in a solution-oriented environment, providing outstanding customer service by meeting high standards of timeliness, responsiveness, and professionalismCaptured and analyzed marketing metrics to inform project planning reports, enabling agencies to adjust strategies for greater effectivenessIncreased product sales by enhancing brand knowledge through continuous training, coaching over 20 junior team members, and leveraging online resourcesVisited customer locations to assess needs, set up contracts, and provide training, strengthening client relationshipsManaged and tracked package transfers, including bills of lading, delivery receipts, and packing lists, ensuring smooth logistics and delivery processes Show less

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  Life Wear Technologies, Inc.

  May 2021 - Sept 2023

  Sales Marketing Manager

  Led end-to-end project management for marketing campaigns, ensuring seamless coordination of cross-functional teams, resources, and timelines to deliver projects on time and within budget. Managed social media and influencer campaigns to enhance sales and exposure. Developed and maintained detailed project plans, outlining tasks, milestones, and dependencies to effectively track progress and mitigate potential risks, resulting in a 20% improvement in project delivery efficiency. Collaborated with marketing teams to define project objectives, scope, and deliverables, aligning them with overall business goals and marketing strategies to maximize campaign effectiveness. Conducted comprehensive market research and analysis to identify opportunities, threats, and key trends, informing data-driven decision-making processes and optimizing campaign targeting and messaging. Created sales collateral and provided statistical data for client presentations. Oversaw budget management, ensuring accurate forecasting, tracking, and reporting of project expenses, and implementing cost-effective solutions to achieve campaign goals. Coordinated with external vendors, agencies, and stakeholders to negotiate contracts, define deliverables, and maintain positive relationships, ensuring the successful execution of outsourced project components. Directed and coordinated trade show logistics and booth at various events. Show less

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  Freelance

  Sept 2023 - now

  Marketing Specialist

  I work with businesses to develop and implement customized marketing strategies that boost brand awareness and drive measurable growth.I analyze data, track key metrics, and optimize marketing campaigns to ensure maximum client impact and ROI.I plan, coordinate, and execute seamless hybrid and virtual events that engage attendees, align with business goals, and drive lead generation and brand loyalty.