Yasna Barraza

Experience

• 

  IPG Mediabrands, Reprise

  Apr 2017 - May 2023

  Planning and organizing differents campaigns for regional and local brands with different objetives as Conversions, Traffic, Brand Awareness and more. Having meetings with clients and partners, presenting reports, optimizing and coordinate with the other agencies and clients. Leading the implementation team of the digital Campaigns. After being a Senior Analyst and Coodinator, with my experience in digital campaigns, I was the Digital Planner of the client (Mastercard) campaigns in Chile, Argentina, Uruguay and the Regional campaigns. Being part of the strategy and media planning team, working with and for the client, doing meetings and presentations. Also leading the uploading of the digital campaigns and the optimization. Platforms: Facebooks Business Ads, Google Ads, Twitter Ads, LinkedIn. Senior Analytis for the brand Mastercard, including markets as Central America, Caribbean, Argentina, Chile, Uruguay and Regional campaigns. Uploading their campaings in Facebook Business ads, Google Ads, Twitter Ads and LinkedIn. Reporting, optimizing and tracking campaings. Coordinator of the differents requests. Presenting reports of the campaings to the client. Tracking campaings and their status, making reports, creative assets Q&A, monthly budget informs. Platforms: Facebook Business Manager, Twitter Ads, Prisma.

  • Performance Manager

    Jan 2020 - May 2023

  • Media Planner

    Jan 2019 - Jan 2020

  • Senior Analyst

    Mar 2018 - Jan 2019

  • Senior Traffic Coordinator

    Jul 2017 - Feb 2018

  • Internship

    Apr 2017 - Jun 2017
• 

  Falabella Retail

  May 2023 - Jan 2025

  Product Manager Medios Omnicanal
• 

  Beiersdorf

  Jan 2025 - now

  MU Precision Marketing Lead + Audience Data Strategy Manager

  Precision Marketing Lead at Beiersdorf South Cone.