Charlotte Ward

Experience

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  Outside.in

  Oct 2009 - Dec 2009

  Intern

  • Researched and wrote a report analyzing the company’s role in the hyperlocal media industry • Utilized Google Analytics tools to research business development opportunities

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  Fabbys LLC

  Jun 2010 - Aug 2010

  Social Media and Retail Outreach Intern

  • Launched and managed editorial calendar for company blog• Led a social media strategy that increased awareness of the brand and drove sales• Pitched the product in person to over 35 boutiques in Seattle and San Francisco

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  The Colbert Report

  Sept 2010 - Dec 2010

  Production Intern

  • Assisted executive field producer during daily script writing and video editing process• Assembled and prepared props for nightly tapings

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  JS2 Communications

  Feb 2011 - Apr 2011

  Public Relations Intern

  • Crafted relevant story angles for clients in the hospitality and food & beverage industries• Developed strategy and managed clients' social media accounts• Researched and developed targeted media lists for clientsusing Cision and other PR tools

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  LaunchSquad

  May 2011 - Nov 2014

  Account Executive

  I honed my PR skills at LaunchSquad over a period of three and a half years working with a wide range of technology companies, from startups to publicly traded companies. I started as a college intern and rose to become an Account Associate and then an Account Executive. I worked closely with my clients to execute public launches, craft messaging, write thought leadership articles, and secure high value speaking and award opportunities. I secured press placements for clients in The Wall Street Journal, NPR, TechCrunch, VentureBeat, Bloomberg TV, USA Today and various other media outlets.My clients included Coursera, D-Wave, TIBCO, StudyBlue, AnchorFree, TrainSignal, LevelUp, BookRenter, and Evernote. Show less

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  Coursera

  Nov 2014 - Nov 2018

  PR Manager

  Coursera is an education technology company used by millions of people around the world to take online courses and degrees from top universities and industry leading companies like Stanford, Princeton, and Google. After working with Coursera on the agency side, I became the company's first in-house PR hire. I was responsible for growing the company's global media strategy including media relations, messaging development, thought leadership, event organization, crisis communications, executive media training, and more. I managed PR agencies in the US, India, China, Mexico, Brazil, France, and the UK. Show less

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  Trilogy Education

  Dec 2018 - Dec 2019

  PR Manager

  Trilogy Education (acquired by 2U, Inc.) is a workforce accelerator that empowers the world's leading universities to prepare professionals for high-growth careers in technology. At Trilogy, I was responsible for media relations and growing the company's regional press strategy. I led media campaigns in over a dozen markets in the US and internationally that helped drive local awareness and enrollments for in-person coding boot camps. I also played a key role driving buzz with tech and education press for and leading up to Trilogy's acquisition by 2U. Show less

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  2U

  Dec 2019 - Aug 2020

  Senior Manager, Corporate Communications

  2U, Inc. is a global leader in education technology that builds, delivers, and supports hundreds of digital and in-person educational offerings including graduate degrees, professional certificates, Trilogy-powered boot camps, and GetSmarter short courses.At 2U, I led PR on the corporate communications team managing all major corporate and product announcements across 2U's portfolio.

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  C Ward PR

  Sept 2020 - now

  Founder

  C Ward PR is a consultancy for organizations at the intersection of education and technology across the preK-12, higher ed, and workforce development markets.