Markus Schweikert

Experience

• 

  RUNNERS POINT Administration GmbH

  May 2013 - Aug 2017

  Sales Assistant

  As a sales assistant you are responsible for a high customer satisfaction and high sales. You need to handle the sales pressure and innovate concepts to achieve your goals. Consulting with customers has to be precious,individual and suited to their needs.You must be able to show responsibility, flexibility, team ability, strong communication and organizational skills.

• 

  NCAA

  Jan 2015 - May 2019

  Divison 1 Track & Field / Cross Country Student Athlete

  - Moved across the world to widen the horizon and chasing dreams- Improved skills such as time management, prioritisation, goal setting and pressure dealing- Lead the D1 Mens Cross Country Team as their Team Captain to their first ever SLC Conference Title- Broke 4 school records (3k & 5k indoor, 5k & 10k outdoor)

• 

  AUMA Group

  May 2017 - Jul 2017

  Summer Internship
• 

  University of Central Arkansas

  Aug 2017 - Jun 2020

  - Coached 20+ athletes, set up individual training cycles while monitoring academic degree progress - Recruited Division I eligible student athletes with a strong focus on national/international talent scouting- Administered team structure, home meet arrangements and travel operations- Achieved the first ever D1 Southland Conference title with the Women's Cross Country Team - Worked on a multi-national study investigating the consumer behaviour towards E-Payment- Collected data from a self designed custom survey tool (SurveyMonkey) achieving a 75% response rate- Cleaned and managed data before conducting an empirical analysis with the use of IBM SPSS software - Coordination with Faculty about teaching strategies- Taught students various subjects 8 hours a week - Set up individual coaching sessions and created long term goals

  • Director of Operations & Assistant Coach - Cross Country and Track & Field

    Jun 2019 - Jun 2020

  • Research Assistant - Financial Research, E-Payment

    Jan 2018 - May 2019

  • Academic Tutor

    Aug 2017 - May 2019
• 

  Vaco

  Jul 2020 - Dec 2020

  Content Analyst

  - Explored the pivotal role of content categorisation and ensured alignment with organisational goals- Compiled data to relevant needs and created strategic enhancements for quality assessment - Evaluated readability, purposefulness and expressions of content in respect to cultural background

• 

  Canyon Bicycles GmbH

  Dec 2020 - now

  - Leading a high-performance sports marketing team to drive global athlete partnerships, campaign execution, and brand storytelling.- Developing and executing innovative marketing strategies that enhance brand visibility, engagement, and ROI.- Strengthening relationships with top-tier athletes, teams, and key stakeholders to position Canyon as the leading brand in performance cycling. - Managed world-class athlete partnerships to maximize brand exposure and performance impact in the road, gravel and triathlon category. - Designed and implemented data-driven marketing campaigns to track engagement and optimize ROI through efficient/effective activations.- Developed strategic collaborations with teams, event organizers, and industry stakeholders to elevate Canyon’s market presence. - Led global brand activation projects to create impactful physical brand experiences and event setups across all categories. - Expanded a network of trusted suppliers to enhance efficiency and execution of brand experiences.- Executed high-impact events with a focus on ROI and customer engagement, strengthening brand loyalty.

  • Team Lead Sports Marketing

    Jan 2025 - now

  • Sports Marketing Manager Road / Triathlon / Gravel

    Jan 2023 - now

  • Brand Experience Manager

    Dec 2020 - Jan 2023