Carlos Mena

Experience

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  Walmart

  Sept 2009 - Jul 2012

  Buyer

  Directed strategy for high-turnover products, consistently achieving KPIs in margin, profit, DOH, and sales.Optimized product flow and purchasing forecasts, streamlining the catalog for improved stock alignment.Developed comprehensive 360° strategies for key sales events such as Black Friday and Mother's Day to enhance product offerings.Managed a portfolio of 1M SKUs, co-developed a loyalty program, and negotiated supplier support for customers with chronic illnesses.

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  VianaMexico

  Aug 2012 - Jul 2014

  Sr Buyer

  Developed and executed commercial strategies for the men's category, introducing brands such as Levi’s, Piccolo, and Charly.Designed layouts for new product categorizations, with a focus on denim sections.Optimized product mix, reducing excessive inventory in footwear from 11 MOH to 3 MOH.Negotiated supplier agreements, facilitating returns worth over MX$4M and enhancing inventory turnover.Adjusted product catalog to better align with retail channels, supporting the transformation of department stores. Show less

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  Reaction Outdoors

  May 2016 - May 2018

  KAM

  Led supplier negotiations, attended CES in Las Vegas, and forged partnerships with renowned brands such as Knog, Santa Cruz, O’Neill, and Yakima.Secured retail placements for GoPro Hero5 in major retailers including Palacio de Hierro, Liverpool, Chedraui, and Soriana.Expanded customer portfolio and penetrated larger retail markets with outdoor sports brands.Successfully launched GoPro Hero5, achieving a 33% increase in sales, growing from $3M to $4M YTD.Introduced compatible accessories, driving sales growth across multiple brands. Show less

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  SVP Worldwide

  May 2018 - now

  KAM

  Successfully managed key accounts including Palacio de Hierro, Liverpool, Amazon, and Elektra.Achieved a revenue increase from MX$13M to MX$36M during the pandemic through strategic e-commerce initiatives.Fostered strong relationships with buyers, enhancing engagement and trust.Spearheaded the expansion of Casa Díaz sales from MX$700K to MX$27M within the first year.Oversaw KPIs, budgets, and a sales team of 30, while continuously prospecting for new clients and markets.