Daniel Patrick Finley

Experience

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  Summit Racing Equipment

  Jan 2006 - Sept 2006

  Retail Marketing Associate
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  Hitchcock Fleming & Associates

  Sept 2006 - Feb 2009

  Media Planner/Buyer

  − Develop, present and implement innovative media campaigns utilizing traditional, direct, interactive and nontraditional vehicles, including the implementation of Goodyear’s initial paid search efforts.− Specialized in the execution, maintenance and reporting of nearly all of the agency’s digital media campaigns, including search engine marketing and online display advertising.− Purchased and steward national advertising media support, including copy-split network radio, syndicated television and online campaigns.− Administer media programs for a variety of consumer and B-to-B accounts, comprised of major retail, automotive and building products brands.− Provide clients with media research for national accounts and over 160 local markets to help them better understand their consumers. Show less

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  Rosetta

  Feb 2009 - Oct 2010

  Senior Paid Search Associate

  − Managed $10MM+ in pay-per-click marketing programs for a vast variety of e-commerce and lead-generation clients, including Fortune 500 Retail, Hospitality and Finance accounts.− Completed keyword research/list generation, creative development and campaign execution across Google, Yahoo!, MSN, Ask and other search engines, focusing on automation and time savings.− Utilized ClearSaleing, a leading website analytics platform for comprehensive data discovery and bid management, to maximize efficiency and effectiveness of marketing spend.− Generated detailed reports for evaluating campaign results, improving performance and presenting data to clients, primarily as the lead role on team calls.− Maintained and optimized comparison shopping engines and their respective automated feeds, including Google Product Search, PriceGrabber, Shopzilla, Shopping.com and more. Show less

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  Optiem

  Oct 2010 - May 2011

  Paid Search Manager

  − Tasked with growing the pay-per-click team to consist of multiple team members, while working closely with account management and client teams to generate new business opportunities.− Actively managed nearly 10 different SEM accounts, with a focus on ecommerce revenue growth for clients with basic search programs, while simultaneously educating them on advanced tactics.− Built out process documents and deliverables to encourage knowledge-sharing for future team members, while employing the agency with the tools necessary to continue department growth. Show less

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  JibJab Bros. Studios

  May 2011 - Sept 2013

  Manager of Paid Acquisition

  − Directed the implementation of JibJab's interactive marketing program, including PPC, Email, Affiliate, Mobile App, Display, SEO, Social Media and additional customer acquisition methods.− While focusing on continuing the impressive growth of paid subscription sign-ups, I utilized an efficient combination of high-growth marketing channels along with industry-leading technology, such as Marin Software, StrongView, Optimizely and AffiliateTraction.− These tactics helped JibJab become the fastest-growing website during holiday 2011, while also generating 2x subscription growth YoY during year one, and 1.5x during the second year in my role. − http://agbeat.com/news-business/pinterest-and-jibjab-traffic-skyrocketed-in-december Show less

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  Interactivize

  Jan 2012 - Nov 2014

  Cofounder + ceo

  − Brought to market an interactive marketing company responsible for handling the pay-per-click opportunities of larger agencies and direct clients with dedicated SEM budget totaling $2MM annually.− Delivered leading-agency-grade service for clients such as Vitamix, Duck Brand, Broadridge Financial, Moen, Wakanow and ~45 other businesses via partnerships and as agency-of-record.− Responsibilities included direct account management of ad investment, overseeing new business sales and client relationships, coordination of a team of as many as 9 resources, and overall business operations. Show less

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  ClickShark

  Nov 2014 - now

  Founder

  − Specializing in enterprise-level paid search and online media program management for clients of the highest caliber across all verticals and industries, including Teladoc, Step2, Berkey Filters, Parker Hannifin (Fortune #230) and more.− Partnering with growth-oriented clients and media agencies to develop efficient advertising programs using proven optimization techniques developed over 13 years in the industry, with a focus on delivering actionable insights and measurable results at a cost-savings compared to typical service providers.− Focusing on socially aware clients making a conscious effort to provide customers with ethically sourced and fairly traded goods that aim to give back to both the communities creating them and charitable causes, such as The Giving Keys, MY SISTER and Krochet Kids. Show less