
Ulisses De Souza Pereira Dias

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About me
MarTech & Digital Marketing Specialist | Personalisation, Data, & Omni-Channel Strategy
Education

Massey University
2016 - 2018Bachelor of Business Finance and Economics
NorthTec
2014 - 2014National Certificate in Business Administration
Experience

Northern Districts Security
Oct 2014 - Oct 2016Working as the Accounts Manager for Northern Districts Security, I acquired a vital leadership role in handling the company's complex financial situation. My responsibilities included budget management, developing thorough financial reports and forecasts, and an unshakable dedication to maintaining compliance with high regulatory requirements. I also actively monitored accounts receivable and payable, providing strategic advice on investments and financial initiatives. My responsibilities included in-depth risk analysis, which enabled me to develop solid methods for optimizing returns in a volatile financial environment. Show less
Accounts Manager
Mar 2015 - Oct 2016Accounts & Admin Assistant
Oct 2014 - Mar 2015
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Massey University Students Association (MUSA)
Mar 2017 - Sept 2018Student Engagement CoordinatorAs Student Engagement Coordinator, I implemented comprehensive stakeholder engagement efforts. This included cultivating and leading connections with internal and external stakeholders and developing strategic strategies to increase volunteer possibilities. In addition, I was in charge of project management for student involvement. These combined efforts yielded exceptional results, including a remarkable 200% increase in volunteer involvement and a remarkable 150% increase in overall hours committed to volunteering activities. Show less

Toyota New Zealand Limited
Mar 2018 - Mar 2019My primary responsibilities as an Inventory Controller include the rigorous administration and control of warehouse inventory levels. Furthermore, I continuously inspect incoming shipments, strategic storage management, and meticulous stock rotation execution to maintain optimal stock levels and quality standards. My responsibilities include accurate order processing, thorough transaction documentation, diligent stock movement tracking, and intelligent detection of possible loss locations. I actively contribute to efficient inventory management by using several tools and systems, such as inventory management software and analytics platforms, assuring seamless operations and cost-effective inventory procedures. Show less During my time as an Intern for the company, I conducted extensive market research on trade garages in the New Zealand region. This attempt was critical in developing a strategic business plan to increase our market share in the aftermarket parts segment. I gained vital insights into the trade garage scene by utilizing various research approaches such as surveys, competitive analysis, and industry trend assessment. This data-driven approach enabled me to develop a focused strategy, identifying potential for development and growth in the aftermarket parts sector, resulting in a rise in our share-of-wallet. Show less
Inventory Controller
Sept 2018 - Mar 2019Intern
Mar 2018 - Aug 2018

Propspeed International Ltd
Mar 2019 - Dec 2020Business AnalystMy key responsibilities as a Business Analyst have centered on in-depth data research and analysis to identify patterns and improve operational efficiency. Additionally, utilizing platforms like HubSpot, other CRMs, and ERP systems to gain valuable insights into consumer behavior, market potential, and product performance. I've played a critical part in establishing and executing data-gathering procedures and methodologies, assuring the upkeep of exact databases and reports while maintaining data integrity and correctness. Furthermore, I've demonstrated proficiency in developing dynamic dashboards and visualizations for internal usage, developing process optimization and improvement strategies, and regularly delivering actionable insights to empower decision-makers. Show less

C&F Fashion Logistics
Jan 2021 - May 2021Inventory Planning ManagerServing as the Inventory Planning Manager of C&F Fashion Logistics, I oversaw supervising the warehouse and effectively managing its inventory. This comprehensive function includes building and implementing a cutting-edge warehouse management system, establishing efficient procedures for tracking stock movement, rigorously checking inventory levels for correctness, and executing tactics to reduce losses due to spoilage or theft. Keeping up with the newest industry developments and best practices has been critical. I've also been actively coordinating with suppliers and customers to ensure timely delivery. In addition, I provide thorough reports on inventory movements and performance, and I've proven exceptional troubleshooting abilities when dealing with difficulties relating to storing or transporting items. Show less

Outside In
May 2021 - Jan 2022Production ManagerWorking as the Production Manager, I've been responsible for harnessing technology to enhance productivity and reduce operational costs by implementing project management tools to manage teams efficiently, track tasks, and monitor progress. I've successfully automated various processes, improving efficiency and accuracy and integrating new technologies to enhance overall throughput. My contributions extend to enhancing company processes by introducing best practices in quality control, streamlining production cycles, and optimizing inventory management. I've also been responsible for overseeing staff members ensuring strict adherence to safety regulations. Show less

Zoono Global
Jan 2022 - Apr 2023Global B2B Marketing ManagerAs the Global B2B Marketing Manager at Zoono Global, I've been entrusted with implementing data-driven strategies to stimulate demand and expand our international markets. I've harnessed the power of data to craft highly effective campaigns tailored to specific customer segments. Additionally, I led redesigning of our company's website, optimizing it for more impactful product promotion. Overseeing a team of marketers, I've managed our diverse branding initiatives, encompassing content creation across multiple channels, developing comprehensive digital marketing plans, and ensuring that all our endeavors harmonize seamlessly with the company's objectives. Show less

Diasify
Jun 2022 - nowBusiness ConsultantAs a Business Consultant for Diasify, I specialized in delivering comprehensive sales and marketing strategies, go-to-market plans and process optimization. My experience spans from assisting clients with initial launches to providing ongoing support and facilitating sustainable growth. I collaborated closely with clients to develop tailored digital marketing plans, create impactful campaigns, streamline processes for efficiency, enhance visibility in target markets, boost customer retention, and recommend cost-saving initiatives. Additionally, I offer valuable insights on leveraging technology for effective digital transformation. Show less

Air New Zealand
Apr 2023 - nowMarketing Technology SpecialistAs a Marketing Technology Specialist at Air New Zealand, I closely collaborate with the Digital Performance Marketing and the Marketing Technology team to drive the development, implementation, and management of our MarTech stack, which supports business requirements, ensures compliance, and serves as a superuser for critical platforms such as the Email Deployment Platform, Digital Experience Platform, Database Management Software, Testing and Personalization Software, and Digital Advertising and Targeting Platforms. Throughout this role, I also have the valuable opportunity to mentor the team on best practices, playing a pivotal role in optimizing MarTech tools for improved efficiency and robust data governance. This experience allowed me to foster innovation, enhance processes, and significantly contribute to achieving our business objectives. Show less
Licenses & Certifications
- View certificate

Revenue Operations
HubSpot AcademyApr 2022 - View certificate

Sales Enablement
HubSpot AcademyApr 2022
Honors & Awards
- Awarded to Ulisses De Souza Pereira DiasMake a Difference Award Palmerston North City Council May 2018 The Palmerston North Youth Network hosts an event on Youth Week that celebrates the commitment of those working to make a difference in the lives of young people. I was honoured to receive the award that recognised my involvement in community movements and my efforts in providing a meaningful volunteering experience to young people and increasing student representation within the university.
- Awarded to Ulisses De Souza Pereira DiasDean's List for Academic Excellence Massey University Mar 2018 Massey Business School recognises top-performing students with the Dean’s List for Academic Excellence award. I'm proud to be part of the 2018 Dean's List as one of the top students in the 2017 academic year.
Volunteer Experience
Chief Operations Officer
Issued by Collaborate on Nov 2019
Associated with Ulisses De Souza Pereira DiasRegional Lead
Issued by Collaborate on Oct 2019
Associated with Ulisses De Souza Pereira DiasMentor
Issued by Big Brothers Big Sisters of New Zealand on Nov 2018
Associated with Ulisses De Souza Pereira DiasBoard Member
Issued by Manawatu Young Professional Network on Nov 2018
Associated with Ulisses De Souza Pereira DiasVolunteer
Issued by Massey University Students Association (MUSA) on Oct 2018
Associated with Ulisses De Souza Pereira DiasBoard Member
Issued by Creative Sounds Society Inc. on Oct 2017
Associated with Ulisses De Souza Pereira DiasAdministrator
Issued by Habitat for Humanity International on Jun 2014
Associated with Ulisses De Souza Pereira Dias
Languages
- enEnglish
- poPortuguese
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