Esme Neumann

Experience

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  San Antonio Police Department

  May 2014 - Aug 2014

  Media Services Intern

  Aided with planning and coordinating multiple events successfullyAssisted with producing the department's TV show, "Behind the Badge"Reviewed, edited, and researched data for the annual reportConsistently and accurately kept the department's social media pages updated

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  The DoSeum

  May 2015 - Aug 2015

  Marketing Intern

  Worked closely with marketing manager to cultivate new museum brandCommunicated with guests via Facebook, Twitter, Instagram and responded to questions and concerns in a timely mannerEdited the museum’s website using WordPressDesigned flyers for events that were featured on the museum’s website, magazine, and newsletter and various family websites and blogsCreated the hours of operation sign for the main entrance and museum store using InDesign, Illustrator and PhotoShopGathered event info and sent it out to blogs, websites, magazines, and newspapers Took photos during special events and edited them to be featured in museum publications Show less

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  Aingines

  Aug 2016 - Sept 2017

  Social Media/ Marketing Associate

  Researched for and wrote tech-centered blog posts for ApposphereOrganized and designed email marketing campaigns using MailChimpCame up with and implemented content for social media channels, including Facebook, Twitter, Instagram, and LinkedIn using HootsuiteWrote press releases detailing company newsCreated tutorial videos using Premiere ProPitched stories to writers on tech beats in order to be featured in their publicationsCreated marketing collateral using Photoshop and IllustratorDesigned and created graphics for website and social media Show less

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  App'emOut

  Jun 2017 - Jan 2018

  Independent Contractor

  Managed the brand's social media pages including Facebook, Twitter, and LinkedInCreated content to be shared on social media platformsDesigned graphics used on platforms

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  Twang Partners

  Jun 2017 - Jul 2019

  - Directed advertising and created content for social media, including Facebook, Twitter, and Instagram- Generated support materials for national and regional sales teams with same-day requests- Created artwork for advertisements, online graphics, and print publications - Lead strategic ecommerce redesign to improve brand messaging, engage new users, and improve conversion rates for national CPG brand - Created artwork for advertisements, online graphics, and publications- Played an integral role in generating support materials for national and regional sales teams- Generated leads through promotional marketing at various events in and around San Antonio- Contributed key insights in developing and implementing a plan for e-commerce platforms

  • Marketing Specialist

    Jan 2019 - Jul 2019

  • Marketing and Sales Coordinator

    Jan 2018 - Dec 2018

  • Marketing Intern

    Jun 2017 - Dec 2017
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  FunnelAI

  Sept 2017 - Aug 2018

  Social Media/Marketing Associate
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  FunnelAI

  Jul 2019 - Oct 2020

  Marketing Manager

  - Developed bootstrap marketing initiatives and formulated product messaging for strong targeted marketing- Worked closely with sales team to create engaging content for every step of the customer journey, including infographics, videos, case studies, email newsletters, social posts, sales decks, and blog pieces- Wrote & published press releases that led to opportunities with local media Recruited, hired, and trained marketing interns- Planned and managed live events- Developed marketing strategy for social channels Show less

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  Past Midnight Creative

  Jun 2020 - now

  Owner

  Past Midnight Creative is a boutique design firm renowned for its blend of creativity and strategic innovation. With a passion for design and a heart geared towards impactful work, I've dedicated over seven years to elevating brands through thoughtful and engaging visual narratives. Past Midnight Creative is not just a design firm; it's a trusted partner for organizations looking to make a significant impact through design.

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  Southwest School of Art

  Mar 2021 - Mar 2022

  - Work closely and collaboratively with the President, the President's Cabinet, and units and offices across SSA, to develop and implement an integrated, proactive, comprehensive, and consistent marketing and communication strategy and plan that enhances the brand, influence, reputation, and achievement of goals and aspirations of the university.- Lead development, implementation, and evaluation of the annual marketing plan.- Develop and manage policies to assure adherence to brand standards, consistency of communicationsand effectiveness of marketing plans and tactics.- Supervise school-wide marketing and communication activities, including media relations; digitalcommunication and social media; advertising placements, including all formats that will ensure a cost-effective strategy to reach prospective students, donors, and other targeted constituencies toauthentically convey and reflect the attributes of SSA as a leader in fine arts education.- Lead, supervise, and direct the personnel of the communications department and the Admission andRecruitment Officer to provide services necessary to fulfill responsibilities.- Lead crisis and issues management communication, planning to deal with critical events as they arise.Provide strategic counsel on reputation and issues management to the president and other seniorleaders.-Lead media relations outreach and oversee the school's media relations strategy. Foster effective and collaborative relationships with members of the media. Show less - Key areas of the job include digital and social media management, paid and earned media generation, and creative graphic design.- Actively contributes to the development, implementation, and ongoing refinement of social media strategies that drive audience acquisition, engagement, and active participation by internal constituents- Creates marketing analysis reports gauging the effectiveness of marketing efforts- Ensures that internal and external communications meet approved brand standards, including graphic identity, voice and look and feel. Show less

  • Director Of Communications

    Jul 2021 - Mar 2022

  • Marketing Manager

    Mar 2021 - Jul 2021
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  RAICES

  Mar 2022 - Mar 2023

  Senior Graphic Designer

  - Conducts visual explorations, establishes design directions and implements design through tofinal deliverables- Designs vector and raster art in Adobe Illustrator, Photoshop, and Sketch- Designs posters, digital banners, social media-branding, infographics, presentation templates,email banners, websites, landing pages, reusable templates, and any additional graphics needed- Manages multiple projects at once for internal clients in Digital, Development and Advocacydepartments- Works closely with our Web Development team to improve our website design, incrementally andfor periodic refreshes- Maintains organized digital asset libraries of digital work- Regularly updates the Design team on project progress, obstacles, risks, and new developments- Coordinates relationships with third-party vendors for campaign-specific art Show less

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  City of San Antonio - District 7

  Mar 2023 - Sept 2023

  Director of Communications

  - Serves as the on-the-record spokesperson and speechwriter for San Antonio Councilwoman Rosie Castro- Directly manages District 7 communications, strategic planning, and marketing campaigns- Leads all aspects of digital channels: social media, email marketing campaigns, and analytics- Serves as the primary liaison between the Councilwoman and external parties, press, organizations, and other entities as necessary- Responsible for representing the Councilwoman in public venues and/or serving as a media representative and spokesperson Show less

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  San Antonio Circuit Makers

  Mar 2024 - now

  Executive Director

  Our mission is to light up the minds of young learners through engaging maker spaces designed to educate, inspire, and transform. Whether it’s your first soldering project or you’re venturing into creating a robot from scratch, we provide the tools and knowledge to bring your electronic DIY dreams to life.