Ritika (Rati) Keshari

Experience

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  BIG FACTION CONSULTANCY PVT LTD

  Jan 2021 - Dec 2021

  Social Media Manager

  As a Social Media Manager at, I successfully executed the following responsibilities:Content Strategy and Creation:Developed and implemented a comprehensive social media content strategy aligned with the company's brand identity and marketing objectives. Created engaging and compelling content, including posts, images, videos, and stories, to drive audience engagement, increase followers, and enhance brand visibility.Community Engagement:Managed and monitored social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to build and nurture an active online community. Interacted with followers, responded to comments and messages, and fostered meaningful conversations to establish strong brand relationships.Social Listening and Insights:Utilized social listening tools to monitor brand mentions, track industry trends, and gather insights on customer preferences and sentiment. Analyzed social media metrics and performance data to measure the effectiveness of campaigns and optimize future strategies.Social Media Trends and Platform Updates:Stayed up-to-date with the latest social media trends, algorithm changes, and platform updates, incorporating them into the overall social media strategy. Recommended innovative approaches, new features, and emerging platforms to enhance the company's social media presence. Show less

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  Chai Bar Bar

  Aug 2022 - Apr 2023

  Freelance Graphic Designer
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  Medivery.in

  Nov 2022 - Nov 2023

  Social Media Manager

  As a Digital Marketing Specialist I spearheaded the following responsibilities:SEO Optimization:Conducted keyword research and implemented on-page and off-page SEO techniques to improve website visibility and organic search rankings.Monitored and analyzed website performance using SEO tools to identify areas for improvement and implemented optimization strategies accordingly.Website ManagementOversaw the management and maintenance of WordPress websites, ensuring optimal functionality and user experience.Implemented SEO best practices within WordPress, including meta tags, keyword optimization, and site speed optimization.Social Media Marketing:Developed and executed social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.Created engaging content, managed social media calendars, and analyzed performance metrics to drive brand awareness, engagement, and website traffic.Content Creation:Produced high-quality and SEO-friendly content, including blog posts, articles, and social media posts, to engage target audiences and drive organic traffic.Collaborated with the content team to ensure consistent brand messaging and maintain content calendars.Analytical Skills · Design · Social Media · Team Leadership · Microsoft Office · Lead Generation · Social Media Optimization (SMO) · Canva · Email Marketing · YouTube Marketing · Google Analytics · Google Ads · Google Merchant Center · Ahrefs · Google Search Console · Social Media Marketing · Search Engine Optimization (SEO) · E-Commerce · Graphic Design · Digital Marketing · WordPress Design Show less

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  Thesocialcraving

  Nov 2023 - now

  Digital Marketing Manager