Mike Varych

Experience

• 

  UBC Group

  Jan 2018 - Jan 2019

  Marketing Specialist

  Chief Marketer Assistant• Support the work of marketing managers and executives onprojects directed at maximising company profits anddevelopingsales strategies or marketing campaigns.

• 

  Zıt Visual and Audial Arts Istanbul

  Jan 2019 - Jan 2020

  Marketing Specialist

  Social Media and Marketing Intern - Remote Based• Designed all the news on the site with a creativeapproach, developed strategies for promotingadvertising projects, remotely designed the design ofadvertising preferenceses.

• 

  B.T.A. Group

  Mar 2020 - Jun 2021

  Content Manager

  • I creating a content plan. I decide what exactly needs to bepublished on a website or blog, how it will look and whatreaction it will cause in the reader. The plan can be createdboth for a week and for six months in advance• collection and preparation of information for publication,including photos, video, audio, processing in graphic editors• content creation, mainly texts• choice of content formats and channels through which itwill be distributed• evaluation of promotion effectiveness• creation of the project concept and editorial policy Show less

• 

  Careerist

  Sept 2020 - May 2023

  1. Develop measures for the production of products (goods) and the provision of services that find the greatest demand and market.2. Promoting the balanced development of production and services, preparing proposals on the choice and change of directions of development of the product range, production and business, participating in the development of marketing policy, determining prices, creating conditions for systematic implementationgoods and expansion of the services provided, satisfying the demand of buyers (customers) for goods and services.3. I study the market of similar goods and services (analysis of demand and consumption, their motivations and fluctuations, activity of competitors) and tendencies of its development.4. I predict the volume of sales and form consumer demand for goods and services, identify the most effective markets, as well as requirements to the quality characteristics of the product (method of production, life, rules of use, packaging) or the service provided.5. Research factors that influence the sale of goods and are important for the successful implementation of services, types of demand (stable, agiotage, short-term, etc.), reasons for its increase and decrease, differentiation of purchasing power of the population.6. Improved information support of ongoing market research. Show less • Design and implement overall recruiting strategy• Develop and update job descriptions and job specifications• Perform job and task analysis to document job requirements and objectives• Prepare recruitment materials and post jobs to appropriate job board/newspapers/colleges etc• Source and recruit candidates by using databases, social media etc• Screen candidates resumes and job applications• Conduct interviews using various reliable recruiting and selection tools/methods to filter candidates within schedule• Assess applicants’ relevant knowledge, skills, soft skills, experience and aptitudes• Onboard new employees in order to become fully integrated• Monitor and apply HR recruiting best practices• Provide analytical and well documented recruiting reports to the rest of the team• Act as a point of contact and build influential candidate relationships during the selection process Show less

  • Marketing specialist / Social Media Manager / Team Lead

    Oct 2020 - May 2023

  • Global Sourcing Specialist

    Sept 2020 - May 2023
• 

  UWP Digital

  Apr 2023 - Aug 2023

  Marketing Manager

  🔹 Role & Responsibilities:Developed and executed integrated marketing strategies to drive brand awareness and lead generation.Collaborated with cross-functional teams to create compelling content for various digital platforms, including website, social media, and email campaigns.Analyzed market trends and customer feedback to identify opportunities for product and campaign improvements.Managed and optimized advertising budgets to ensure maximum ROI.Organized and participated in events, webinars, and workshops to engage with potential clients and partners.🔹 Achievements:Increased website traffic by 30% through SEO optimization and content marketing.Successfully launched three major campaigns that resulted in a 25% increase in sales.Led a team of 5, fostering a collaborative and innovative work environment. Show less

• 

  TAXUS LAW & FINANCE

  Sept 2023 - Sept 2024

  Chief Marketing Officer

  🔶As a dynamic and results-driven professional, I bring a wealth of experience in legal and financial consulting to every project I undertake. My journey in this field has been marked by a commitment to excellence, continuous learning, and a passion for helping clients navigate the complex landscape of law and finance.Currently, I am proud to be part of Taxus Law&Finance, where we specialize in providing comprehensive legal and financial solutions tailored to the unique needs of our clients. Our services include company registration, account opening, gambling licenses, contract drafting, trademark registration, payment solutions, and more. At Taxus, we are dedicated to delivering top-notch services with a focus on efficiency, transparency, and client satisfaction.My role involves not only offering expert advice and guidance but also staying abreast of the latest industry trends and regulatory changes. This enables me to provide informed, strategic counsel that helps our clients achieve their business objectives while maintaining compliance with all relevant laws and regulations.In addition to my professional endeavors, I am also deeply invested in thought leadership within the industry. I regularly contribute to articles and discussions on key topics such as open banking, online casino payments, and the evolving landscape of KYC compliance. My goal is to share insights that can help businesses stay ahead of the curve and thrive in a rapidly changing environment.🔶 Show less

• 

  Superheroes.marketing

  Sept 2024 - now

  Digital Marketing Manager

  ⚡️ Marketing is one of the core aspects around which a brand activation strategy is built to achieve its goals. Business success depends on how effective and thought-through the marketing strategy is.What does the Superheroes team mean by “marketing”? Advertising, selling, or developing? The fact is that marketing is much deeper concept and among other things it includes the following key points:⭐️ understanding of the specific marketplace;⭐️ gaining a competitive edge;⭐️ developing a prospective market segmentation.Engaging in constructive dialogue is Superheroes’ main way of partnering with a client. We base our market strategies on our ability to hear the clients’ opinions and requirements and to deliver their ideas to the target market using appropriate techniques. By using modern marketing tools, we help to implement various business ideas.Working with a client we consider all aspects strategic marketing, competitor analysis, market research, product positioning and communication of marketing ideas to the customer.The agency offers the following marketing services:🥇evaluating your company’s efficiency and developing corporate policies;🥇market monitoring;🥇tailoring a competitive strategy;🥇providing support and implementation of the marketing plan. Show less