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Gabriela Maestre

Gabriela Maestre

Acquisitions Intern

Followers of Gabriela Maestre2000 followers
location of Gabriela MaestreSan Diego Metropolitan Area

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  • Timeline

  • About me

    '22 Top Women in Media & Ad Tech Trailblazer Honoree | '22 Business Insider Ad Tech Rising Star | VP, Global Creative Solutions

  • Education

    • Northeastern University

      2006 - 2008
      Bachelor of Arts in the College of Arts and Sciences English/Cinema Studies

    • Perpetuo Socorro Academy

      1993 - 2006
      High School

    • New York University

      2009 - 2010
      Bachelor of Arts in the Gallatin School of Individualized Study Media Concept Design

      Activities and Societies: Honors Scholar Attended the Gallatin School of Individualized Study. As part of this program, all Gallatin students design their own concentration and present it during a colloquium.My concentration - Media Concept Design - focuses on the study of content creation on different platforms. The goal is to establish best practices during content development to tailor each content experience to its respective platform, ensuring the content is designed to take advantage of each platform's strengths to… Show more Attended the Gallatin School of Individualized Study. As part of this program, all Gallatin students design their own concentration and present it during a colloquium.My concentration - Media Concept Design - focuses on the study of content creation on different platforms. The goal is to establish best practices during content development to tailor each content experience to its respective platform, ensuring the content is designed to take advantage of each platform's strengths to deliver the right message to the end user. The foundation for this course of study stems directly from transmedia and convergence culture.My colloquium was titled "Digital Natives: The Effects of New Media on Society and Child Development." It focused on how interactive media has evolved into multi-platform storytelling (or transmedia) and its effects on culture and society, especially media consumption behaviors among children. Show less

  • Experience

    • Nickelodeon

      May 2007 - Aug 2007
      Acquisitions Intern

      - Analyzed children’s programming trends for comparative and competitive breakdown - Evaluated TV series and film submissions for on-air broadcast on Nickelodeon, Nick Jr. and Nick@Nite - Researched basic cable programming for children’s television landscape analysis - Liaison between foreign sales agents and other Nickelodeon departments - Coordinated tapes and screeners, updated databases, created Excel reports for distribution and managed files

    • Cartoon Network

      Jan 2008 - Jun 2008
      Acquisitions Intern

      - Assisted VP and Senior Manager of Acquisitions & Co-Productions with research projects and presentations regarding potential acquisitions and the competitive children’s television landscape - Screened and reviewed submissions and projects in production for potential development opportunities with the network - Liaison between Acquisitions, Programming, Business Affairs, Research and Co-productions/development departments - Managed databases and administrative files necessary for weekly meetings Show less

    • Kidscreen Summit

      Feb 2008 - Feb 2008
      Volunteer

      February 2008 and 2009 - Coordinated meetings between producers and executives - Supported A/V teams at lectures, panels and presentations with attendee and panelist communication - Assisted attendees with general summit knowledge such as event times and activities

    • Lifetime Television

      Jun 2009 - Aug 2009
      Digital Games Intern

      - Assessed game prototypes for online development on myLifetime.com - Verified bug reports and responded to customer service inquiries on web-based games - Assisted in producing user communication for the online game community and on-site announcements - Maintained team task lists and meeting minutes as part of daily department maintenance

    • Animation Collective

      Jun 2009 - Aug 2009
      Business Intern

      - Evaluated live-action series for in-house development - Coordinated between producers, clients and other companies in regards to intellectual properties - Assisted producers, CFO and COO in daily programming research to manage properties - Answered telephones and delivered interdepartmental files throughout the company

    • Cartoon Network

      Sept 2009 - Dec 2009
      Acquisitions Intern

      - Assisted VP and Senior Manager of Acquisitions & Co-Productions with research projects and presentations regarding potential acquisitions and the competitive children’s television landscape - Screened and reviewed submissions and projects in production for potential development opportunities with the network - Liaison between Acquisitions, Programming, Business Affairs, Research and Co-productions/development departments - Managed databases and administrative files necessary for weekly meetings Show less

    • Lifetime Television

      Feb 2010 - Mar 2010
      Jr. Web Producer

      - Developed freemium currency model for in-game purchases for sister site, roiworld.com- QA and troubleshot DTO and Online games- Tracked bug reports and user feedback for product improvement and development- Coordinated and managed gaming assets for Sr. Producers and Designers

    • MTV Networks

      Jun 2010 - Jul 2010
      Summer Associate, Global Digital Media

      - Developed and pitched new media concept for Nickelodeon Kids & Family Group, known as The Splat which airs on Nickelodeon (fka The '90s Are All That)- Designed mobile game mechanics for multiplatform usage based on MTVN brands and properties- Created mobile WAP pages for mobile web browsing of MTVN branded pages and content destinations- Tested apps and mobile sites for QA and further development- Executed Apple application submissions through various online clients

    • Nickelodeon

      Jul 2010 - Jun 2012
      Production Assistant, Nick Digital Content & Programming

      -Produce and manage content programming on Nicktoons.com, Teennick.com, and 90sareallthat.com, including video, audio playlists, quizzes, games, and blog posts-Develop and generate creative initiatives and strategies for online content that coincide with on-air stunts and programming-Manage and update daily homepage promotion areas in accordance to on-air priorities, cross-channel initiatives and third-party sponsorships through the different websites-QC webpages on a daily basis to ensure consistent quality and maintenance throughout the websites-Collaborated with analytics team to evolve content strategies based on weekly and monthly user metrics -Execute content plans and strategies, including network series promotions and new product launches-Coordinate with Digital Production team for site maintenance and show page upkeep-Program and schedule content throughout websites using proprietary content management system, including show pages, video hubs and quiz hubs -Edit and encode video content and metadata for online streaming and playlist creation-Gather media and design assets for general promotion and content programming throughout all three websites-Live digital video producer for 2011 & 2012 Kid's Choice Awards and 2012 World Wide Day of Play for nick.com. Show less

    • Children's Media Association

      Jan 2012 - Dec 2014
      Director of Communications

      Children's Media Association (CMA) is a volunteer-run nonprofit organization of women and men who are committed to creating and distributing thoughtful, entertaining media to children and young adults.-Developed branding strategies to supplement sponsorship and development teams-Launched YouTube channel and produced all event livestreams, including the first two-way livestream event between the NYC and Boston Chapters-Managed team of 5+ volunteer coordinators to execute social media promotion, web design, newsletter content, video capture, blog and press releases-Supervised monthly newsletter distribution and production in a cohesive and on-brand voice-Developed newsletter redesign from design mockup to HTML/CSS coding-Oversaw promotional copy on website and social media for event and PR promotion-Developed social media strategy for Facebook, Twitter, LinkedIn and Google+ to expand on community base and increase member engagement-Enhanced social communication with external events, industry news and career development relating to children's media on a numerous platforms -Planned and executed live social media strategy for internal and external events-Strategized with Communications and Events Team on promotional roll-out-Supported CMA members with social media tie ins Show less

    • Cartoon Network

      Jun 2012 - May 2015
      Coordinator, Content Acquisitions & Co-Production

      -Identify and evaluate third-party series for potential acquisition and development opportunities-Establish and manage relationships with third party production companies and digital studios to diversify pool of submissions-Manage cross-functional teams in support of our partner relationships for each acquired series-Track internal processes of 10+ acquired series including asset deliveries, S&P approvals, and programming information for various departments-Produce and distribute alternative content newsletter to 3+ teams and departments within the network, sharing the latest content trends in new media on a weekly basis-Develop strategies to streamline and improve upon the internal processes of the Acquisitions team-Design and maintain department communications spreadsheets, including top line series breakdowns, competitive landscape analysis, and international programming charts Show less

    • Nexxen

      Jun 2015 - now

      - 2022 Business Insider Rising Star in Ad Tech- Oversee the global Creative Solutions team which is the Production, Development and Consultative branch of the Tr.ly Creative Studio- Lead global team of Creative Managers, Interactive Designers and Front End Developers to provide video production and optimization solutions for media agencies and brand advertisers- Spearhead and maintain several special projects and initiatives at a time, including but not limited to: new business/product development, M&A transition leadership, organizational management, tech integrations, talent development and partnership negotiations.- Annual team output of over thousands of unique, bespoke video experiences - both original video production and interactive video for well-known brands across all industries - from Amazon, Disney, Honda and McDonald's- Founding member of Diversity & Inclusion group. Show less

      • VP, Global Creative Solutions

        Feb 2022 - now

      • Sr. Director, Creative Solutions

        Jan 2020 - Feb 2022

      • Director, Creative Solutions

        Jan 2019 - Jan 2020

      • Creative Director

        Aug 2017 - Jan 2019

      • Sr. Creative Manager

        Jan 2017 - Aug 2017

      • Creative Manager

        Jun 2015 - Jan 2017

  • Licenses & Certifications

  • Volunteer Experience

    • Director of Communications

      Issued by Children's Media Association on May 2012
      Children's Media AssociationAssociated with Gabriela Maestre