David Smith

Experience

• 

  Branded3

  Oct 2010 - Jul 2018

  This was a Board level role holding ultimate responsibility for the delivery of a wide range of digital marketing services to our clients, managing teams in both Leeds and London. Providing key MI reporting to the Board on utilisation, profitability and resource while managing all areas of operations including delivery, IT, HR, data security, resourcing, contracts management and H&S. As Head of Operations for Branded3 my role was to report on profitability and resource across the business. Implementing continuous improvement in processes including resourcing, project management and quality assurance I identified key efficiencies and introduced solutions which increased profitability and reduced business costs. Working closely with our digital, creative, SEO and HR departments to develop process which provides a better product offering and improved customer experience. As the Senior Search Strategist at Branded3 my role involved strategic planning and client management for a large portfolio of clients. Providing in-depth industry knowledge and competitor analysis I guided Search Strategists and clients to achieve better rankings and traffic from organic search. As part of the strategy team I was also responsible for developing and implementing search campaigns for a number of brands across multiple industries. The Outreach Manager is responsible for driving outreach campaigns to achieve challenging targets while maintaining the high quality standards and relationship building focus expected by the company. I was responsible for managing the entire Web Outreach Team, ensuring targets and quality standards are maintained on a monthly basis whilst constantly striving to improve our outreach methods and engagement with bloggers and influencers across all markets. As a Search Strategist at Branded3 I combined face to face account management with in-depth SEO knowledge to provide organic search strategies for a range of large and small brands. I was responsible for a large portfolio of accounts and coordination of all SEO tasks while incorporating client feedback into these strategies to achieve challenging ranking and traffic targets. As a Search Engine Optimisation analyst I worked to improve the web exposure, site traffic and brand awareness of large national and international clients.Able to provide a combination of on-page SEO, link profile analysis, competitior analysis, link building and social media I strive to provide a significant ROI for every client.

  • Operations Director

    Jan 2016 - Jul 2018

  • Head of Operations

    Jun 2013 - Jan 2016

  • Senior Search Strategist

    Mar 2012 - Jun 2013

  • Web Outreach Manager

    Mar 2012 - Jun 2013

  • Search Strategist

    Mar 2011 - Mar 2012

  • SEO Analyst

    Oct 2010 - Mar 2011
• 

  Edit

  Aug 2018 - Feb 2020

  Operations Director

  An Operational Board position, reporting to the Chief Operations Officer, with responsibility for providing key business MI to the wider management team and the Board. Responsible for implementing and maintaining large scales ERP solutions for over 300 staff across multiple sites. A dynamic role responsible for IT, H&S, Information Security (CISO), business systems and delivery across London, Leeds and Bath.

• 

  IDHL Group

  Jul 2021 - now

  Operations Director - Web Division

  7 agencies, 6 locations, 200+ experts. And still counting. IDHL – The Connected Agency Group – is one of the fastest-growing digital marketing agencies in the UK. We provide choice, backed by the expertise and technical know-how to help businesses succeed in today’s digital world.Headquartered in Harrogate and with offices across London, Leeds, Manchester, Wetherby and Burnley, we have developed a market-leading position over the last 20 years. Each a master of their trade, our connected agencies include WMG, Ingenuity Digital, NetConstruct, Pinpoint, Statement, equation and Wired Plus. We’re proud to hold expertise across SEO, PPC, Programmatic, Content, Targeted Outreach, Digital PR, Social, Web Design and Build, eCommerce, UX, CRO and Email Marketing Automation. Show less