Arieta Mujay

Experience

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  New Look

  Jan 2004 - Jan 2008

  PR Manger

  My role as PR Manager entailed writing up press releases, liaising and network with journalists as well as sub managerial activities like managing the press team when the manager is away. I am also involved in all the activities surrounding the press events. This includes casting the models, styling and shooting the look book. Organise and effectively manage all press events, plan and assist in the organisation of photo shoots, assist in the identification of emerging trends. I also played an active role in the following events at New Look Show less

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  River Island

  Jan 2008 - Oct 2013

  ● Strategizing with Director on specific target markets and new initiatives/events to support through feature pitches;● Facilitates all corporate press requests as well as works closely with non-fashion and lifestyle publications to gain major editorial exposure● Use my contacts and established press relationships across short and long-lead titles including on-line/bloggers to drive River Island key messages as defined by PR strategy and resulting in editorial features, news stories and regular credits● Coordinates, executes and follows up on all press for new campaigns, collaborations, store openings, expansions and in-store events; ● Writes all press releases for new campaigns, collaborations, store openings and major store expansions; ● Serves as main contact for new media outlets, actively pitching, and responding to, new media press● Acting as an ambassador for the River Island PR team externally and internally in all written and verbal communication.● Support our sales teams by driving people into store, through the over-all PR message that River Island is the ultimate shopping destination.● Work with E commerce team on Product selection● Work with E commerce team to procure trade and repeat custom on the River Island.com● Blog on Styleinsider which is River Island.com ‘s online lifestyle magazine Show less

  • Head of Press

    Oct 2011 - Oct 2013

  • UK PR MANAGER , STYLIST FOR CELEB SHOOTS, RIVER TV PRESENTER

    Jan 2008 - Oct 2011
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  AFRICAN CREATIVE COLLECTIVE LIMITED

  Feb 2014 - Dec 2015

  Creative Director

  Conferred with international fashion brands on entry and penetration into African markets such as Nigeria, Ghana, Kenya, South Africa, BotswanaCollaborated with ASOS on their ASOS AFRICA strategy. Oversaw fashion production for Chichia London x ASOS and collaborated on editorial and campaign shoots in AfricaPlanned presentations and press events in the UK and US such as Arise Fashion Week NYC / Fashion Scout at London Fashion Week

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  Cosmopolitan UK

  Nov 2014 - Aug 2015

  Contributor and Reviewer

  Beauty Writer/ Reviewer for Cosmopolitan Online;A Bi Monthly column for Cosmopolitan online, one of the World’s most read and successful online Magazine with a digital reach of 4,300,000 unique users and 11,000,000 page impressions online monthly. As the Black beauty expert, I write product reviews on everything from Make up to the best moisturizers for Black skin.

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  Ethical Fashion Initiative

  Dec 2014 - Feb 2015

  Communications Consultant

  Ethical Fashion Initiative (an incentive of the United Nations)Duties include:• Introduce EFI to International Luxury brands for potential collaborations with Local Artisans across the continent. • Engagement with the emerging designers to prepare business profiles for each designer company, to facilitate full engagement in the EFI Designer Scheme, and feedback on designers to participate in various EFI fashion industry international platforms• Provide key inputs to formulate and implement strategic engagement with high level platforms on the continent, including but not limited to leading international industry design weeks, strategic private sector partnership sponsors etc.,• Identification of key media personalities, celebrities and sponsors to engage for specific tiers of the international market Show less

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  Boohoo.com

  Jan 2015 - Aug 2016

  Head of PR & Influencer Communications

  Delivered on specific target markets and new initiatives/events that encourage brand awareness and business growth.Responsible for the management of all press, influencer and partner relationships. Responsible for the delivery of brand Tone of Voice, as well as effectively communication to customers.

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  Sosandar

  Aug 2016 - Nov 2016

  Head of Marketing Communications

  Administered PR Launch strategy and hosted launch media and influencer eventsAttained over £100,000 worth of print, online and TV coverage in 9 weeksDeveloped PR, Social and Influencer strategy for the yearCreated brand identity and social media buzz amongst target demographic

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  N Brown Group

  Sept 2017 - Sept 2018

  Head of Global Communications

  Held ultimate responsibility for the PR and Marketing arm of the company with significant accountability for leveraging overall commercial success. Responsible for brand launches in key target markets including US, Australia and Ireland, looking after 3 key brands, SIMPLY BE, JD WILLIAMS AND JACAMO.Increased and Accelerated US SIMPLY BE Social media following growth and engagement by 60% and Australia, social media following and engagement increase by 20% Built test, measure and optimised campaign model to meet pipeline goals. Show less

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  Freelance

  Oct 2018 - Aug 2021

  Brand Marketing and communications specialist.

  Curated Exhibition with MALMO STAD - Malmo Sweden - on “Afro Swedish Identity “ Curated Exhibition with https://nowgallery.co.uk/exhibitions/home-affairs Co- curated Common Threads installation at Now Gallery https://nowgallery.co.uk/events/common-threadsScripted and produced cultural cultural commentary podcastProduced and scripted documentary https://vimeo.com/514668116

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  Arietawho.Ltd

  Oct 2019 - Feb 2021

  Amateur Doc maker / content creator

  Arieta Mujay Bärg travels across West Africa to interview some of her fashion and creative network on the true business of fashion and artistry in West Africa. The series, Arieta travel to Ghana ,Nigeria and Abidjan, talking to a selection of industry experts building an impressive collection of interviews and insights on issues like production and manufacturing, creative expression, fashion waste and the opportunities for the future.

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  SEPHORA UK

  Aug 2021 - Oct 2023

  Brand Director

  An integral part of the global marketing communications strategy and execution team working on the launch of Sephora.co.uk , as well as on the imminent role of of stores.Worked on delivering the innovative roll out of UK launch campaign with the Sephora global marketing teams, and world renowned creative agencies AKQA and Publicis.Delivered Sephora UK launch with an immersive customer engaging, brand awareness and celebratory event.Responsible for the interpretation of Sephora brand tone of Voice , creative roll out and general branding in the UK. Show less

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  FEELUNIQUE INTERNATIONAL LIMITED

  Aug 2021 - May 2022

  Head of Brand Marketing Communications

  Repositioning Feel Unique to relaunch as Sephora UKOverseeing the planning and execution of all Feel Unique communications whilst working on the Sephora rebrand in parallel.Responsible for shaping the market position of the Feel Unique brand in the UK, as well as optimising and developing a strong customer proposition.Transforming the Feel Unique creative and studio teams to Sephora UK, and driving creative excellence in campaigns, and asset creation.Work with the Customer Marketing team to create best in class customer communications across the customer journey including email, print and other digital channels. Show less

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  Freelance ⎥ Self-employed

  Jan 2024 - now

  Brand Marketing Comms Expert / Speaker and Panelist

  Brand Marketing Strategist and Consultant: Collaborating with clients to develop innovative strategies that elevate their brands and resonate with their target audiences.Brand Strategy Development: Assisting businesses or private individuals in refining their brand strategies, encompassing brand positioning, target audience identification, messaging, and differentiation.Brand Identity Creation or Refresh: Guiding companies and private individuals in creating or updating brand identities to align with their goals, values, and target audience, covering elements such as logo design, colour palette, typography, and visual style.Brand Storytelling and Content Strategy: Crafting compelling brand stories and developing content strategies to effectively communicate messages across various channels, including brand narratives, content calendars, and guidelines for consistent messaging.Brand Partnerships and Collaborations: Identifying strategic partnership opportunities to enhance brand visibility and reach new audiences. Facilitating negotiation and implementation of partnerships.360 Omnichannel Marketing Strategy: Ensuring brand alignment across all customer touchpoints. Developing launch timelines for product launches and drops.Speaker: Delivering presentations or speeches on my career journey to date and on Brand Marketing, Influencer Strategy, PR, and Communications to diverse audiences including university students, B2B professionals, and consumers. Sharing my expertise, insights, and experiences to educate and inspire the audience.Panelist + Industry Expert: Participating in panel discussions alongside other experts or individuals with diverse perspectives on various topics, including brand marketing, communications, and influencer engagements. As an industry leader, I leverage insights, opinions, and key learnings from my career to offer different viewpoints and contribute to a broader conversation on the given topic. Show less