Stacey Layne Martin

Stacey Layne Martin

Assistant Branch Manager

Followers of Stacey Layne Martin950 followers
location of Stacey Layne MartinWinston-Salem, North Carolina, United States

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  • Timeline

  • About me

    Design Strategist, Entrepreneur, Immersive Experience Enthusiast, and Collector of Hobbies

  • Education

    • Kent State University

      -
    • Youngstown State University

      1998 - 2002
      BS Business Management Human Resources
    • Academy of Art University

      2002 - 2003
      Art Direction
    • Savannah College of Art and Design

      2023 -
      Master of Arts - MA Service Design
  • Experience

    • National City Bank

      Sept 1997 - Jun 2002
      Assistant Branch Manager
    • BB&T

      Jul 2004 - Jan 2009

      • Created and implemented an enterprise-wide photography purchasing and cataloging system. This resulted in legal compliance, increased efficiency, controlled spending and reduced costs by more than 25%.• Automated the process for accepting and fulfilling custom marketing requests from 35 regions. This reduced spending, increased efficiency and supported a five-fold increase of requests.• Established a web-based flyer program that resulted in a streamlined printing process, better quality control, quick adherence to legal and compliance changes and saved $2,000 per month on average.• Developed and expanded a bank-wide merchandising/point of sale program that included collateral and display materials for 1,500 branches. This successfully increased awareness of products and services to employees and clients.• Developed signage strategy for the Washington, DC regional area to improve branch awareness.• Improved affiliate marketing program, leading to sales of approximately 400 new accounts in 2008 and increased retention over prior year sales.• Researched untapped segments and created proposals for executive management leading to new cooperative marketing program with Food Lion.• Promoted marketing programs through presentations, public speaking and one-on-one discussions at conferences, trade shows and other events.• Managed cooperative partnership and events with Radio Disney leading to increased brand awareness and loyalty.• Created multi-media communications leading to rapid adoption of a new customer service system. Show less

      • AVP, Corporate Marketing Specialist

        Jan 2008 - Jan 2009
      • Advertising Specialist

        Jul 2004 - Dec 2007
    • D&K Fresh Start

      Mar 2009 - Sept 2010
      Director of Marketing and Operations

      Website Redesign, Direct Mail Program, Business Plan Development, Hiring, Staffing, Managing Finances, Developing Processes, Project Coordination/Scheduling & Marketing.

    • Lowe's Home Improvement

      Aug 2009 - Jan 2010
      Scheduling & Trafficking - Packaging Design

      Manage vendor created packaging of Lowe's proprietary brands through the approval process.

    • Speedpro Imaging

      Feb 2011 - Jul 2013
      Project Manager
    • MullenLowe U.S.

      Jul 2013 - Mar 2019
      • Director of Project Management

        Aug 2017 - Mar 2019
      • Project Management Supervisor

        Jul 2013 - Mar 2019
    • M Creative

      Jul 2019 - Sept 2020
      Head of Project Management & Production
    • Brave Little Beast

      Sept 2020 - Nov 2020
      Content Director & Producer
    • Key Design Studio at KeyBank

      Nov 2020 - now
      Design Operations Manager

      It's rewarding knowing that I'm working in the world's most important industry - Finance, in that industry's most defining moment for how they will survive in the future, in the department that can pave that way.

    • KeyBank

      Nov 2020 - now
      • Design Strategist

        Nov 2023 - now
      • Creative Operations Manager

        Nov 2020 - now
  • Licenses & Certifications

    • Design Research and Insight Translation

      Lextant
      Jun 2023
  • Volunteer Experience

    • Event Production

      Issued by Jack King's Classic Bodybuilding Competition on Jun 2018
      Jack King's Classic Bodybuilding CompetitionAssociated with Stacey Layne Martin
    • Noble Grand

      Issued by Independent Order of Odd Fellows on Jan 2022
      Independent Order of Odd FellowsAssociated with Stacey Layne Martin
    • Marketing Committee

      Issued by OUT at the Movies International Film Festival on May 2021
      OUT at the Movies International Film FestivalAssociated with Stacey Layne Martin
    • Board Member

      Issued by Creative Center of North Carolina on Mar 2023
      Creative Center of North CarolinaAssociated with Stacey Layne Martin