Stacey Layne Martin

Experience

• 

  National City Bank

  Sept 1997 - Jun 2002

  Assistant Branch Manager
• 

  BB&T

  Jul 2004 - Jan 2009

  • Created and implemented an enterprise-wide photography purchasing and cataloging system. This resulted in legal compliance, increased efficiency, controlled spending and reduced costs by more than 25%.• Automated the process for accepting and fulfilling custom marketing requests from 35 regions. This reduced spending, increased efficiency and supported a five-fold increase of requests.• Established a web-based flyer program that resulted in a streamlined printing process, better quality control, quick adherence to legal and compliance changes and saved $2,000 per month on average.• Developed and expanded a bank-wide merchandising/point of sale program that included collateral and display materials for 1,500 branches. This successfully increased awareness of products and services to employees and clients.• Developed signage strategy for the Washington, DC regional area to improve branch awareness.• Improved affiliate marketing program, leading to sales of approximately 400 new accounts in 2008 and increased retention over prior year sales.• Researched untapped segments and created proposals for executive management leading to new cooperative marketing program with Food Lion.• Promoted marketing programs through presentations, public speaking and one-on-one discussions at conferences, trade shows and other events.• Managed cooperative partnership and events with Radio Disney leading to increased brand awareness and loyalty.• Created multi-media communications leading to rapid adoption of a new customer service system. Show less

  • AVP, Corporate Marketing Specialist

    Jan 2008 - Jan 2009

  • Advertising Specialist

    Jul 2004 - Dec 2007
• 

  D&K Fresh Start

  Mar 2009 - Sept 2010

  Director of Marketing and Operations

  Website Redesign, Direct Mail Program, Business Plan Development, Hiring, Staffing, Managing Finances, Developing Processes, Project Coordination/Scheduling & Marketing.

• 

  Lowe's Home Improvement

  Aug 2009 - Jan 2010

  Scheduling & Trafficking - Packaging Design

  Manage vendor created packaging of Lowe's proprietary brands through the approval process.

• 

  Speedpro Imaging

  Feb 2011 - Jul 2013

  Project Manager
• 

  MullenLowe U.S.

  Jul 2013 - Mar 2019

  • Director of Project Management

    Aug 2017 - Mar 2019

  • Project Management Supervisor

    Jul 2013 - Mar 2019
• 

  M Creative

  Jul 2019 - Sept 2020

  Head of Project Management & Production
• 

  Brave Little Beast

  Sept 2020 - Nov 2020

  Content Director & Producer
• 

  Key Design Studio at KeyBank

  Nov 2020 - now

  Design Operations Manager

  It's rewarding knowing that I'm working in the world's most important industry - Finance, in that industry's most defining moment for how they will survive in the future, in the department that can pave that way.

• 

  KeyBank

  Nov 2020 - now

  • Design Strategist

    Nov 2023 - now

  • Creative Operations Manager

    Nov 2020 - now