Abbie D.

Experience

• 

  Hillz FM

  Oct 2014 - Sept 2016

  Radio Presenter

  Presenting hour long weekly radio show, engaging listeners, planning shows, admin, taking calls, interviewing guests

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  Wm Morrison Supermarkets Plc

  Oct 2014 - Mar 2015

  Shop Assistant

  At Morrisons I acted as a Café Assistant. This involved cleaning, serving and till roles. It allowed me to interact with a wide range of people which has improved my communication skills.

• 

  City College Coventry

  Jul 2015 - Jul 2015

  Marketing and Communications Assistant

  During a work placement on the Marketing and Communications team at an FE college I enjoyed analysing Local Market Intelligence reports, google analytics, copywriting, updating web content and sitting in on senior management briefings which added to my understanding of how marketing and other departments interact.

• 

  King's College London

  Jan 2016 - Jul 2019

  Student

  First Class BSc (Hons) Business Management, specialising in marketing Social Science and Modern Business, Organisational Behaviour, Accounting and Finance, Principles of Economics, Communication Skills, Sociology of Work, Evolution of Modern Business, Human Resource Management, Principles of Marketing, Organisational Research Methods, Technology and Innovation, International Business, Contemporary Developments in Marketing, Consumer Behaviour, Marketing Communications, Digital Marketing, French, International Marketing, Brand management, Corporate Social Responsibility, Dissertation (Taking Advantage of Web 2.0: ASOS’ Inclusive Brand Community) Show less

• 

  Crisis

  May 2019 - Aug 2019

  Volunteer

  Crisis aim to help end homelessness. As a volunteer I worked in its retail division. This includes shop floor work such as stocking shelves, serving customers, creating displays etc.

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  Coventry City Council

  Oct 2019 - Jan 2021

  Assistant Communications Officer

  As an Assistant Communications Officer for Coventry City Council's Migration Team, I work across several externally funded integration projects such as MiFriendly Cities. My responsibilities include copywriting for several channels and audiences, social media management, event support, stakeholder management, updating and monitoring websites and an app, producing press releases, proofreading and editing of marketing materials and budget management.

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  Alzheimer's Society

  Jan 2021 - Mar 2022

  Marketing Assistant

  Assisted the Marketing and Audience Insight Team with planning, implementing, and evaluating key campaigns, as well as promoting our support services throughout the year. This involves upholding brand guidelines when copywriting, writing briefs and ensuring effective creation and delivery of assets. Leading on annual charity moment’s internal communication strategy. Updating both internal and external webpages, and the system used to email supporters. Shadowed meetings with creative agencies, as well as with key audience focus groups. Supporting development of strategic partnerships and supported a brand evaluation. Handling day to day enquiries from stakeholders. Further administrative support (organising meetings and events, presenting quarterly reports on industry trends, updating budgets). Show less

• 

  Battersea

  Mar 2022 - now

  Project management, development, and delivery of highly effective integrated marketing campaigns to drive action in support of cross-organisational objectives. Developing marketing briefs for business priority areas, collaborating with senior managers and stakeholders as required. Stakeholder management and improving ways of working. Leading on campaign analysis, evaluation and implementation of actionable insights and learnings to inform future activity. Budget management and processing of POs and invoices. Managing multiple projects, prioritising according to business priorities, deadlines and where expertise can add the most value to campaigns. Show less Supporting the Brand Marketing Manager in the development, delivery, and evaluation of integrated brand marketing activity, namely our annual charity moment Wear Blue for Rescue, across all media channels. Leading on measurement and evaluation of brand marketing activity. Providing scope for brand tracking. Building and maintaining close positive working relationships across the organisation and with external agencies, to drive more effective and efficient ways of working. Leading on quarterly competitor monitoring with our media agency. Management of budgets and financial processing, as well as forecasting and phasing of spend. Show less

  • Integrated Marketing Specialist

    Apr 2023 - now

  • Brand Officer

    Mar 2022 - Apr 2023