Rachel Devina

Experience

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  Ministry of Communication and Information Technology of the Republic of Indonesia

  Sept 2015 - Dec 2015

  Public Relations Intern

  A Government Ministry that responsible at communication and information technology affairs in Indonesia. 1. Help to manage press conference and inviting media to the press conference.2. Making article related to the Minister3. Handling the media relations4. Post the Ministry's events also the activities of The Minister at www.kominfo.go.id5. Placed at Kominfo's Public Service division called PPID (frontliner as customer service)

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  PT. Trikarya

  Feb 2016 - Mar 2016

  Public Relations Intern

  1. Researching 2. Making event concept based on research3. Making a proposal

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  PT Winner Interactive

  Jan 2018 - Mar 2019

  Social Media Planner

  A game online publisher 1. Managing, creating and publishing original, high quality content on social platforms2. Communicating and maintaining the community, 3. Concepting the content (including social media events) and liaise with the designers to ensure content is informative and appealing4. Prepare the press release and maintain the relations between Winner Interactive and media5. Prepare daily user report 6. Prepare weekly analysis of media social report7. Monitoring the user engagement 8. Stay up-to-date with new digital technologies and social media best practices Show less

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  PT. Neo Digital Indonesia

  Mar 2019 - Nov 2019

  Social Media Strategist

  1. Design social media strategies to achieve marketing targets2. Manage, create and publish original, high-quality content3. Administer all company social media accounts ensuring up-to-date content4. Liaise with designers to ensure content is informative and appealing5. Monitor user engagement and suggest content optimization

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  Marc Hotel Passer Baroe

  Dec 2019 - Jun 2020

  Public Relations Executive

  - Coordinate, assist and monitor on-going marketing and PR campaigns performance and reporting as directed by the Line Manager- Developing and implementing promotional activity- Promote the hotels' activities to the media covering all food and beverage, rooms and event promotions- Support the department with media relations involving tracking social media- Maintaining a relationship with media- Respond to customer postings as appropriate tackling any complaints and issues- Increase brand awareness, market share, and media coverage. Show less

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  Yuan Garden Pasar Baru Hotel

  Jul 2020 - Feb 2023

  Public Relations Executive

  Pre-Opening Team of Yuan Garden Pasar Baru Hotel- Coordinate, assist and monitor ongoing marketing and PR campaigns performance and reporting as directed by the Line Manager- Developing and implementing promotional activity- Promote the hotels' activities to the media covering all food and beverage, rooms, and event promotions- Support the department with media relations involving tracking social media- Maintaining a relationship with the media- Respond to customer postings as appropriate tackling any complaints and issues- Increase brand awareness, market share, and media coverage.- Coordinate with travel and fnb influencers Show less

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  Luminor Hotel Kota

  Feb 2023 - May 2024

  Marketing Communication
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  Artotel Thamrin Jakarta

  May 2024 - now

  Assistant Marketing Communication Manager

  Strategic Planning: Collaborate with the marketing team to design and execute effective marketing communication plans aligned with business objectives.Content Creation: Develop engaging content for various platforms, including social media, websites, newsletters, and press releases, ensuring consistency with brand voice and messaging.Digital Marketing: Manage online marketing campaigns, email marketing, and social media, to boost online presence and audience engagement.Brand Management: Maintain and enhance the brand's image by ensuring all communications adhere to brand guidelines and standards.Public Relations: Coordinate and manage media relations, including drafting press releases, organizing press conferences, and handling media inquiries.Event Coordination: Plan and execute promotional events, product launches, and other marketing activities to increase brand awareness and customer engagement.Market Research: Conduct market research to identify trends, opportunities, and customer preferences, providing insights to inform marketing strategies.Performance Analysis: Monitor and analyze the performance of marketing campaigns, using data to optimize strategies and improve outcomes.Collaboration: Work closely with cross-functional teams, including sales, product development, and design, to ensure cohesive and integrated marketing efforts.Budget Management: Assist in managing the marketing budget, ensuring efficient allocation of resources to maximize ROI. Show less