Konstantin Malkov

Experience

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  Rocco Forte Hotels

  Jul 2011 - Aug 2011

  Customer Service Intern

  Responsibilities: Back office, Front desk

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  PwC Russia

  Jul 2012 - Oct 2012

  Marketing and Business Development intern

  Responsibilities: managing new interns, market analysis, potential clients analysis, phone interviews, commercial offer preparation

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  L'Oréal

  Sept 2013 - Mar 2014

  Marketing Intern

  Trade marketing projects:- shelf decoration for 200+ POS all over Russia- in-store activities during peak seasonDigital and media projects:- banner campaings (banner of my creation reached 0.65% CTR at Yandex which lead to 60% increase in sales of luxury perfume brand)- internet campaings- advertisements in major magazines

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  日産自動車株式会社

  Aug 2014 - May 2015

  Graduate Program

  Trim & Chassis production process optimization:- decreasing gained and lost stock.Production Control safety stock optimization:- optimization of safety stock forecasting and calculation.

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  ITK Brotherhood

  Jun 2015 - Jun 2016

  Content Manager

  Online store marketing in English and Russian:- Copywriting: editorial content, product descriptions, press releases.- E-Mail marketing.- SMM.

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  Yandex

  Oct 2016 - Sept 2018

  Product Manager | Yandex.Transport

  Yandex.Transport is a MaaS app providing real-time public transport tracking and journey planning. I was responsible for product growth. - Enhanced a 15% yearly growth in Daily Active Users by building the first-ever product onboarding.- Launched a solution to gather 3x customer feedback without increasing support staff workload.- Conducted market research for 10 countries, including over 50 qualitative interviews, demographic and competitive analysis, online surveys, mockups, and fake landing pages. Show less

• 

  Koshelek

  Sept 2018 - Jan 2022

  Koshelek.app is the #1 mobile wallet app in Russia for secure loyalty card storage, offers, and rewards. I was responsible for building product department's organizational structure and B2C product strategy.- Structured and led a product group of 5 cross-functional teams responsible for B2C product strategy.- Boosted Weekly Active Users of the marketplace by 52% while cutting time-to-value by half by launching a new home screen of the mobile app.- Developed and obtained C-suite approval for a company-wide product strategy.- Hired 3 product managers and facilitated the transition of 2 specialists into product management roles. Show less Koshelek.app is the #1 mobile wallet app in Russia for secure loyalty card storage, offers, and rewards. I was responsible for growing the retention and customer satisfaction metrics.- Assembled and led a new cross-functional team of 11 people (Engineering, Design, Data) responsible for customer retention and satisfaction. Defined key metrics, roadmap, and OKRs.- Boosted Month 1 retention by 35% by launching new app navigation and streamlining the UX of the core use case.- Implemented a regular Product / Market fit user survey and increased the score by 7 percentage points. Show less Koshelek.app is the #1 mobile wallet app in Russia for secure loyalty card storage, offers, and rewards. I was responsible for growing the activation metric and establishing a product-led culture. - Assembled and led the first autonomous cross-functional product team (Engineering, Design, Data) within a project-oriented company. Defined key metrics, roadmap, and OKRs.- Increased activation by 47% by growing new user registration by 70%, profile completion by 100%, and conversion rate into partner products by 50%.- Championed data-driven approach by adopting the use of Amplitude Analytics across the company. Show less

  • Head of Product | B2C

    May 2021 - Jan 2022

  • Senior Product Manager | Retention

    Apr 2020 - Apr 2021

  • Senior Product Manager | Activation

    Sept 2018 - Mar 2020
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  Manychat

  Feb 2022 - now

  Lead Product Manager

  Manychat is the #1 Chat Marketing Automation platform for Instagram, WhatsApp, and Messenger.- Defined mission for the mobile app and increased Activation by 80% and Retention by 45% by identifying the key customer jobs through user interviews and quantitive research.- Transformed 2 cross-functional teams from a vision-driven to a customer-centric, data-driven approach.- Reversed agency ARR trend by re-launching relationships with partners through establishing a regular schedule of online events, early access to new features, collaborating on beta functionality, and hiring a partnership manager.- Launched the beta testing of Instagram Recurring Notifications in collaboration with Meta.- Implemented and adopted the use of Amplitude analytics in the mobile app. Show less