Kevin Soisson

Experience

• 

  Dale Carnegie Training

  Jan 1989 - Jan 2002

  Graduate Assistant, Sales & Public Speaking Courses

  Instructed company owners, sales managers, department heads and sales and customer service personnel in the Dale Carnegie methodology of human relations, teamwork, conflict resolution, principles of leadership and sales.

• 

  Productivity Point International

  Jan 2000 - Jan 2004

  Director of Sales

  Managed, trained and hired company sales force. Created original, innovative concepts designed to deliver extraordinary customer service. Created and developed original methodologies to become partners with the companies we served.

• 

  The First Tee

  Jan 2004 - Jan 2007

  Director Of Life Skills

  Founding member of a program dedicated to helping kids get a head start by combining golf and life skills training, instilling many of the critical skills kids need to thrive in school, society and life.

• 

  Golf Fitness + Performance

  Jan 2007 - Jan 2011

  Director of Training & Operations

  Development, Implementation, and Management of Operational, Sales & Training functions. Designed and implemented forward-thinking, innovative training methods to significantly accelerate a client's ability to learn and master golf swing fundamentals.

• 

  MECLABS Institute & MarketingSherpa

  Dec 2013 - now

  MECLABS is a science lab that uses real-world research to help business leaders get better use out of sales and marketing technology and resources, including Internet marketing, website optimization, email optimization, lead generation and nurturing. We have been involved in direct research partnerships with companies throughout Europe and North America since 2001.Our Research Partnerships focus on optimizing digital platforms by relieving friction and anxiety from content via testing. We do this by building an R&D lab devoted to designing experiments, testing hypotheses, and providing treatments that ultimately provide a financial conversion increase as well as an understanding of the motivational factors that are driving engagements.Having conducted over 1300 major experiments, 1 Billion email tests, and 10,000 landing pages tests, MECLABS has also aggregated the world’s largest library of optimization related case studies and experiments. It’s findings are published in the form of research briefs, case studies, benchmark guides, handbooks and web clinics.MECLABS mission is to help executives optimize the financial performance of their sales and marketing programs. Our core philosophy is to serve the marketing community with research, data, and information to help them better perform their jobs, and improve marketing discipline on a global scale. Show less

  • Senior Director, Corporate & Strategic Partnerships

    Oct 2015 - now

  • Senior Director, Research Partnership Development

    Feb 2015 - Sept 2015

  • Manager Strategic Partnerships

    Jun 2014 - Jan 2015

  • Analyst, Research Partnerships

    Dec 2013 - May 2014