Pui Sann Ho

Experience

• 

  CEIC Data

  Nov 2011 - Oct 2013

  Research Analyst
• 

  BAT

  Nov 2013 - now

  • Demonstrated resilience by delivering a stretch role within a year in new market, scope expanded further to insights led strategic planning role. • Assessed opportunities in rebate activities to increase competitiveness and drive share growth.• Negotiated for three similar researches at the cost of one• Enforced discipline and ownership in SOP process to increase effectiveness and accelerate decision making.• Built fundamental planning capabilities within organization resulted improvement in cost efficiency.• Reduced aging stocks exposure and reduced inventory holding by improving forecast accuracy from 35% to 75% despite pricing fluctuation.• Drove stock management & production planning for Standardized Packaging implementation with no disruption to business operations. Show less • Supported MY Domestic & Duty-Free demand forecast by assessing demand volatility and working with Marketing in achieving consensus demand forecast. • Evaluate actual sales vs forecast with insights to continuously achieve forecast accuracy >85%• Worked closely with Supply Chain in managing production plan and inventory level to ensure freshness of finished goods while maintaining optimum inventory level• Coordinated stock management workstream for projects by connecting Marketing (in-market stocks) and Supply Chain (internal warehouse) together to create the best practical option.• Developed stock management plan with Brand Manager for Dunhill – the biggest cigarette brand’s pack upgrade, executed without disruption to sales activities at minimal cost exposure.• Supported SOP cycle planning preparation such as meeting materials and business reporting (Demand Review Meeting, Supply Review Meeting, PreSOP & SOP Meeting) Show less

  • Marketing Information Manager

    May 2021 - now

  • Demand Planning Manager

    Jul 2018 - Apr 2021

  • Marketing Planning Manager

    Jun 2017 - Jun 2018

  • Marketing Information Executive

    Aug 2016 - May 2017

  • Demand Planning Analyst

    Nov 2013 - Jul 2016