Orell Olivares

The Secret Behind The Fairy Tale - Nov 2017 PRODUCTZaboroso is a hot sauce, for a popular segment, this is found from inside a restaurant to a food truck, from the supermarket to the corner local store. BRIEF For the second semester of the year, we decide to invest on advertising for this brand, trying to do something original (with a low budget) in front of other brand in the popular segment. Zaboroso is just for valients, for any people that can be a hero versus the hot of this, for anyone to try something whit a good… Show more PRODUCTZaboroso is a hot sauce, for a popular segment, this is found from inside a restaurant to a food truck, from the supermarket to the corner local store. BRIEF For the second semester of the year, we decide to invest on advertising for this brand, trying to do something original (with a low budget) in front of other brand in the popular segment. Zaboroso is just for valients, for any people that can be a hero versus the hot of this, for anyone to try something whit a good taste and hot, just few people can tell the survival tale against Zaboroso Hot Sauce. IDEA The characters in the fairy tales always find, thanks to "destiny", a solution to get out of their problems. So far, ingenuity or bliss had been the key to overcome the misadventures in all stories, but ¿Do we really know the true background of so much luck? They already seem to be a coincidence. Mnnn ...OUR WORKhttps://www.behance.net/gallery/66898803/Print-Ad-Zaboroso-The-Secret-Behind-The-Fairy-Tale AWARDS Advertising Fest Granada Creativa - NicaraguaBronze Jícara - Individual GraphicsSilver Jícara - Graphic Best CampaignSilver Jícara - Graphic Direction of ArtSilver Jícara - Graphic IllustrationGold Jícara - Graphic IllustrationFestival Caribe 25th - Panamá Shortlist - Direction of ArtShortlist - IllustrationAgency: Castillo PublicisClient: Aceitera El Real S,A. Brand: Zaboroso®Campaign: Todo cuento tiene su secreto (The Secret behind the fairy tale)General Creative Director: Enrique Saborío Creative:Orell Olivares Art Director: Charlie Blandon Illustrator: Santiago Aburto & Charlie BlandónDesigner: Ricardo Arce Designer: José Pérez Sketches: Orell Olivares Show less