Allan Hutchinson

Experience

• 

  WGXA

  Sept 2007 - Sept 2012

  • Effectively lead a team of producers in delivering on-brand, on-time, compelling promos.• Oversaw transition from single station to duopoly without increasing promotions staff.• Successfully collaborated with news dept. to launch multiple reporter-specific franchises, generating consistenly promotable content, and mentored team to establish effective topical promotion.• Boosted social media presence on Facebook by more than 15% with a single online-only contest. • Developed and honed copywriting, production, talent direction, branding, and editing skills.• Coordinated with sales team and outside clients to provide exceptional service and production quality.

  • Promotion Manager

    Sept 2008 - Sept 2012

  • Promotions Writer/Producer

    Sept 2007 - Sept 2008
• 

  Fox Corporation

  Sept 2012 - now

  Lead, define, & oversee all promotional output for FOX 5 Atlanta and its top brandsDevelop market-level campaigns supporting Atlanta Falcons, Braves, and United, driving $MM value in IMPsLead transition to and acquisition of cinema camera/optics, high-res workflows, and all peripheral equipmentMentor team in expert cinematic concepts (exposure, DoF, composition, lighting, camera movement, editing)Executive produced original pilot series The Georgia Scene (directed, wrote, produced, edited, art directed)Co-Produce ongoing series The Next Atlanta - dealing with issues of race, society, politics, and public policyEngineered ongoing creative campaign for AM newscast contest, leading to 1million+ web traffic & viewsOversaw equipment budget, procurement, and maintenance processes seeking input from all stakeholders Show less • Lead a team of producers, designer, marketing coordinator, and digital content manager to deliver high-quality creative across a range of broadcast, digital, and nationwide FOX assets.• Contributed to consecutive #1 Late News ratings against formerly dominant competition by implementing highly effective, brand-consistent late news topical strategy.• Collaborated with news, management, and promo team to build HH and demo ratings consistently.• Increased promotional social media output and efficiency by coordinating investigative unit and digital manager to pinpoint and expand effective strategies.• Raised morning news promo production quality, working closely with morning news producers, talent, and morning promo producer to revitalize spots with dynamic movement and copy.• Delivered targeted, timely digital content for nationwide sharing across FOX O&O group.• Maximized production quality on minimal budgets by courting non-traditional production houses.• Coordinated strategy, messaging, and delivery of creative for external media buys, radio & cable. Show less

  • Creative Services Manager

    Jun 2017 - now

  • Senior Writer/Producer - Creative Services

    Feb 2015 - Jun 2017

  • Writer/Producer - Creative Services

    Sept 2012 - Feb 2015