Amanda B.

Experience

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  Vaal University of Technology

  Jun 2018 - Nov 2018

  Marketing Assistant - volunteering
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  Portia M Skin Solutions

  Mar 2019 - Mar 2020

  Sales And Marketing Intern

  Career highlight - #Sharetheglow is one of the successful campaigns I initiated during my internship, which generated new customers, retained existing ones and increased market share. - Assisted in developing and implementing social media campaigns-Monitored sales and prepared reports-Handled office and marketing administration tasks-Conducted research on customer portfolio and segmentation- Handled customer complaints

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  Analytics Advertising

  Aug 2021 - May 2023

  Brand Manager
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  The Drip Group

  Jun 2023 - Mar 2024

  Retail Marketing Coordinator

  Coordinate retail marketing strategies for Drip stores, ensuring alignment with overall business objectives.- Collaborate seamlessly with area managers, store managers, and mall marketing teams to drive effective campaigns and activations.- Conceptualize, plan, and manage multi-platform campaigns across SMS, email, social media, and digital platforms, employing ATL, BTL and TTL strategies as needed. - Craft compelling copy for diverse campaigns, for in-store window displays, Sms, email, SM, and Google ads.- Work closely with social media teams and creatives to craft compelling content and engage online communities.- Organizes captivating in-store window displays for impactful campaigns- Plan and organize marketing materials for events, pop-up stores, and activations. - Engage with E-commerce teams to develop and implement digital campaigns, ensuring website updates align with product launches.- Develop and manage comprehensive store marketing calendars, including season campaign schedules and other strategic initiatives.- Employ marketing analytics to assess campaign performance across various channels like SM, emails and digital platforms Show less

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  M-KOPA

  Apr 2024 - now

  Marketing Lead

  BTL marketing management Partnership marketing management Social media management Lead generation Internal communications Digital campaign management Stakeholder management Marketing administration Retail marketing supportInternational marketing