
Ryan Metz
Marketing Assistant

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About me
Research Analyst at NAILBITER | MSBA Candidate
Education

William & Mary – Raymond A. Mason School of Business
2024 - 2026Master of Science - MS Business Analytics
William & Mary
2020 - 2024Bachelor of Arts - BA Marketing and Psychology
Experience
.webp)
Kitchen Cabinet Manufacturers Association (KCMA)
Jun 2021 - Mar 2022Marketing AssistantResearched and compiled data on trade schools and other facilities in order to create an interactive map tool to foster workforce development during the COVID-19 pandemic. Constructed lists of potential clients for membership. Edited digital media with Adobe After Effects and Premiere Pro.

La Tienda - The Best of Spain
May 2022 - Dec 2022Marketing InternConducted research and developed marketing strategies. Created, filmed, and edited media for distribution on social media. Managed social media accounts and interaction.

Judy Duran State Farm Agency
May 2023 - Aug 2023Marketing Team Member• Planned and implemented marketing initiatives including social media strategies, sales promotions, and PR events which resulted in increased engagement on social media.• Optimized SEO for agent’s microsite and managed agent’s Google business profile to increase search engine traffic.• Modeled data collected from social media platforms with excel to derive actionable insights and posting strategies.

AKPsi-Omega Chapter | William & Mary
Aug 2023 - Jun 2024Executive Vice PresidentManaged administrative tasks for the executive board including implementation of reforms to the chapter’s attendance requirements and tracking to better meet stated brother engagement goals.

Nailbiter
Jun 2024 - nowResearch Analyst• Analyze collected shopper data from in-house videometrics platform and generated key insights for organizations within the CPG industry to address business issues/opportunities. • Collaborate with small teams to author reports and visualize data to communicate findings and action items for clients. • Balance working across several client accounts on separate teams while consistently meeting deadlines and effectively communicating within the corporate structure.
Licenses & Certifications
- View certificate

Share Data Through the Art of Visualization
GoogleMar 2024 - View certificate

Analyze Data to Answer Questions
GoogleJan 2024 - View certificate

Ask Questions to Make Data-Driven Decisions
CourseraOct 2023 
Bachelor of Arts
William & MaryMay 2024- View certificate

Process Data from Dirty to Clean
CourseraNov 2023 - View certificate

Prepare Data for Exploration
CourseraOct 2023
Honors & Awards
- Awarded to Ryan MetzDeans List Fall 2022-2023 College of William and Mary The Dean's List refers to those full-time degree-seeking undergraduate students who have completed at least 12 credit hours for a letter grade and earned a 3.6 Grade Point Average in one semester.
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