Divya Rawat

Experience

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  Meshteck

  Dec 2017 - Jan 2018

  Content Writer
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  Direct Admission

  Sept 2018 - Dec 2018

  Business Development Associate

  Responsibilities:• Co-coordinating with clients and generating leads for the company.• Conducting market Research and exploring new business opportunities.• Training new interns for the company.• Handled the HR department of the company.

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  Alankaram

  Mar 2019 - Jul 2019

  Marketing Executive

  Responsibilities:• Represented the company in India Design Awards 2019. Did market research for the company in terms of interior designers and architects.• Supported the marketing team in daily administrative task.

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  Aditya Birla Fashion and Retail Ltd.(Vanhuesen)

  Dec 2019 - Jan 2020

  Management Trainee
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  Bestseller India

  Mar 2021 - Mar 2022

  Store Visual Merchandiser

  Responsibilities: • Auditing & Inspection for all stores to make sure that everything is within the guidelines.• Creating and implementing a visual merchandising strategy for the store around festivities round the calendar.• Changing displays to promote new product launches or to reflect festive or seasonal themes.• Ensuring the strategy is in line with the store's brand, products, and target market.• Working around with different teams whilst making sure that the execution is timely, and the brand image is adhered to in the process.• Ensuring uniformity of displays across multiple store locations.• Apply Creative with innovative VM ideas and Quick thinker.• Work / interact with the Marketing team to ensure the VMs / themes are in line with the events executed at the stores. Show less

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  Alankaram

  Mar 2022 - Apr 2023

  Senior Visual Merchandising Executive

  Responsibilities:• Visit showrooms regularly according to a structured retro-planning to ensure VM guidelines are in place• Implement zoning based on each showrooms specific needs• Collaborate with the retail team to ensure the best animation for zoning & improve the traffic flow to maximize the business performance• Create Business opportunities by regularly reassessing each product category visual assortment and deliver feedbacks to the Retail Manager• Enhance Client Experiences through a visually qualitative & stimulating dynamic display (product story telling & animation)• Implement and display novelties• Review windows and internal displays within the network• Ensure consistency with Marketing and Comm launch calendar• Organize VM training for the sales staff and update each product category supervisor on any new PLV linked to their product category & Novelties• VM visual reporting on a bi-monthly, bi-weekly basis for each showroom. Show less

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  Shades of Spring

  Apr 2023 - Aug 2024

  Senior Category Manager

  •Develop and execute category strategies and plans to achieve sales and profit targets.•Conduct market research and analysis to identify trends, opportunities, and potential risks within the category.•Monitor and analyze website performance metrics, such as traffic, conversion rates, and keyword rankings, to identify areas for improvement and optimization.•Stay updated on industry trends, algorithm changes, and best practices in SEO to continuously improve strategies and tactics.•Manage product assortment and ensure it aligns with the company's overall business objectives.Source and negotiate with suppliers to secure favorable pricing and terms for products within the category.•Monitor and optimize inventory levels to minimize stockouts and excess inventory.Collaborate with cross-functional teams, including marketing, sales, and supply chain, to ensure seamless product launches and promotions.•Managed the end-to-end product lifecycle, from concept ideation and selection to pricing, merchandising, and promotion.•Worked closely with vendors and suppliers to negotiate pricing, terms, and contracts to maximize profitability. Show less

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  Target

  Aug 2024 - now

  VC associate