Melissa Grindstaff

Experience

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  EasyConnex

  Jan 2013 - Jan 2014

  Public Relations & Marketing Communications Specialist

  Developed and executed tactics to drive customer conversion and retention for an AI and gaming startup company. Managed and created public relations efforts, direct email campaigns, a content generation strategy, and social media outlets. Notable Contributions: • Gained leadership support and funding by building a library of industry technical papers, case studies, white papers, FAQs, infographics, and other informational content.• Increased educational clients using the technology for virtual campus tours by developing an effective content generation plan, implementing search optimization, and utilizing link building strategies. • Monitored, analyzed, and reported campaign performance on a weekly and quarterly basis by creating a customized dashboard. Show less

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  Mee Memorial Hospital

  Feb 2014 - Aug 2019

  Marketing Communications & Community Outreach/Grant Manager

  Managed and improved the hospital’s brand, reputation, and image. Directed the writing, production, and dissemination of marketing material, health education, and fundraising information for the hospital campus employees and the surrounding community. Fostered improved internal communications, including newsletters, to disseminate information for executive suite leaders. Effectively partnered with C-suite and the Board of Directors on messaging to the public and employees.Notable Contributions: • Saved $40k+ annually by improving outreach, establishing strong relationships with local media, and gaining the trust of the community; achieved nearly weekly media placements. • Established a successful social media presence, building the Facebook page to 600 followers, a significant amount within a small community; created the hospital’s first social media policy and best practices. • Increased website views from several hundred to 1000+ within 6 months by directing the site’s re-design and increasing its relevance to the community. • Created the Week of Wellness, engaging hundreds of employees and community members, which replaced the previous annual Wellness Fair which had limited attendance and negligible impact. • Increased community interest by establishing a speaking program servicing local service clubs, large businesses, and schools. Featured presentations on the hospital, new services, future plans, and capital campaigns; attended 30+ events a year. Show less

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  California Academy of Family Physicians

  Jan 2020 - Feb 2021

  Marketing Communications & Member Engagement Manager

  Build positive member experiences and communication through social media and content development, program management, event planning, and member engagement strategies. Compile and analyze data to more effectively develop website content and email marketing. Act as a member support liaison and website manager, e.g., updates, edits, and blogs. Notable Contributions: • Pivoted to support members during COVID with crisis communications, informational content, and website resources.o Targeted member retention and engagement; organization recognized by members as a trusted source of information for COVID-19 as well as health equity and inclusiveness for doctors.o Achieved high retention rates, securing 4% gain ahead of predicted losses.o Executed the first large-scale online conference, including promotions (social media, ads, blogs, newsletters, and email campaigns); helped develop marketing content and scripts; set up Zoom meetings.o Organized webinars on Facebook Live, YouTube, etc. on COVID testing, tracking, and self-care for doctors.• Redesigned newsletters to be more user friendly, increasing readership and tripling the open rate.• Managed Member Engagement Committee to support engagement and ongoing participation in the association. Show less

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  VSP Vision Care

  Jan 2022 - now

  Market Manager | Vision Care Marketing Team

  VCM Market Manager (B2C Customs) • Wrote custom content for power point presentations, OFT emails, client copy and marketing collateral.• Managed Welcome Letter, branding refresh, and OE Easy as 1, 2, 3 strategies.• Served as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs.• Collaborated with business partners on customs issues, and managed expectations.• Researched, established goals, competitive positions and strategies for competitive tools trends and to understand the changing marketplace and consistently take into consideration in order to keep VSP competitive.• Worked cross-functionally with Business partners, Agency West, and team members to ensure timelines and set target dates for customs requests to be completed in a timely manner. Show less