Gowrishankar TS

Experience

• 

  Infosys

  Nov 2007 - Aug 2010

  Senior Software Engineer

  Module Lead: (AT&T MSOC - C&E)Development using Java & J2EE technologies, Unix shell scripting and Oracle SQL. Preparation of High level design & Detailed design documents. Production support, Process optimization, bug fixes & development of highly critical web applications for AT&T management.

• 

  Personal Concern

  Aug 2010 - Apr 2012

  Entrepreneur

  • Product(Game Guides) Creation for Massively Multiplayer Online Role Playing Gameso Handled all aspects - Product design – Affiliate marketing including Affiliate acquisition – PPC & Media buy Campaigns – Anti Piracy - Website design & Sales Copy formulation and split testing. o Created multiple successful products (Games: Rift – DC Universe online – Star Wars MMO etc) Affiliate Marketing at Amazon.com,Clickbank.com

• 

  Myntra.com

  Jul 2012 - May 2014

  Digital Marketing (July 2012 - Ongoing)-Strategy & planning of Myntra's overall digital marketing roadmap . -Spend allocation across multiple channels to drive effective RoI, CPT & customer acquisitions.-Channel owner for Facebook advertising, Affiliate Program, Retargeting (3rd party & inhouse) and SEO. Also actively involved in Google SEM, Partnerships and Web Analytics. Good understanding of other digital channels like email/sms marketing.-Closely working with engineering to build products that drive efficiency and scale of our digital marketing initiatives.Firm understanding of tools like Google Analytics, Google Tag Manager, Nanigans(for FB advertising), RTB platforms etc.Customer Acquisitions (Oct 2012 - Ongoing)-Drive customer acquisitions by analyzing, identifying & activating levers that drive customer acquisitions. -Regular analysis of user behavior on site, purchase patterns (product mix, payment modes, cities etc.) and digital marketing channels (targeting efficacy, position in funnel, conversion assists etc.)-Using this understanding to effect onsite changes and campaign changes(to digital campaigns) to improve acquisitions.Mobile (Jan 2014 - Ongoing)-Business owner for mobile channel.-Developing the strategy and execution plan for Myntra's mobile journey (both mobile app and site). -Broad activities include mobile marketing, sales operations, analytics and reporting. Show less

  • Business Head - Mobile Marketing

    Apr 2014 - May 2014

  • Manager - Digital Marketing / Acquisitions / Mobile

    Jul 2012 - Mar 2014
• 

  Amazon

  Jun 2014 - now

  Currently leading product management for Gamification initiatives, Customer Lifecycle progression and Voice Shopping on the Amazon shopping app. Previously also led Mobile web initiatives, Amazon's light app strategy and the shopping aids platform. Leading Product management for Udaan and other initiatives to improve Reach for Amazon.in Leading Product Management for Project Udaan. I lead a small team of Senior Product Managers.

  • Senior Manager, Product Management

    Mar 2019 - now

  • Senior Manager, Product Management (Amazon Easy)

    Mar 2018 - Feb 2019

  • Manager, Product Management

    Jun 2014 - Mar 2018