Khristina Rustanovich

Experience

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  Fiac Professional Air Compressors

  May 2011 - Apr 2016

  At Fiac Air Compressors, a global equipment company:- Focused on digital analytics to optimize and enhance the company's online presence and marketing efforts.- Developed a cost-effective digital marketing strategy for the dealer network, balancing Digital Ads and email marketing campaigns.- Successfully maintained sales volumes during challenging economic periods through targeted digital initiatives.- Leveraged data-driven insights to refine marketing campaigns and improve their effectiveness. Show less At Fiac Air Compressors, a global equipment company:- Assisted in developing and implementing digital marketing strategies focused on driving sales and enhancing brand visibility.- Supported the marketing team by preparing and delivering comprehensive reports to stakeholders, providing insights into campaign performance and market trends.- Played a key role in monitoring and analyzing digital marketing data to optimize ongoing campaigns and ensure alignment with business goals.- Collaborated with cross-functional teams to ensure consistent and effective communication of marketing strategies and outcomes. Show less

  • Digital Analytics & Marketing Expert

    Jul 2012 - Apr 2016

  • Marketing Assistant

    May 2011 - Jul 2012
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  Upwork

  Oct 2015 - May 2022

  Data Engineer

  As a freelance expert on Upwork, a leading global freelance platform:- Specialized in the implementation and optimization of Google Analytics and Google Tag Manager for diverse clients.- Integrated and managed advanced tracking setups, ensuring accurate data collection and reporting.- Utilized BigQuery and Google Cloud Platform (GCP) for large-scale data analysis and insights.- Developed and maintained data models using dbt/Dataform to enhance data transformation processes.- Collaborated on projects involving Airbyte/Fivetran, Looker, Looker Studio, and Git to deliver comprehensive analytics solutions.- Applied JavaScript expertise to customize tracking and analytics configurations. Show less

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  KWANTYX

  Jan 2020 - Jun 2024

  Data Engineer

  At KWANTYX, a Montreal-based digital analytics consultancy:- Built and maintained data pipelines using BigQuery, dbt/Dataform, Airbyte/Fivetran, and GCP.- Developed and optimized data models to support reliable and scalable analytics.- Created dashboards and reports in Looker, Looker Studio, Tableau, and Metabase for client insights.- Implemented Google Tag Manager (GTM) and Google Analytics 4 (GA4) for advanced digital tracking.- Automated data processes using Python to improve efficiency.- Contributed to cloud migration projects, achieving cost savings and performance improvements. Show less

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  VirtualAd

  Jul 2020 - Mar 2022

  Data Collection Engineer (Google Analytics & Tag Manager)

  At VirtualAd, a Toronto-based digital agency:- Assisted with Google Analytics and Google Tag Manager implementations to enhance tracking and data accuracy.- Supported the setup and management of advertising pixel implementations across client websites.

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  Adviso

  Jun 2024 - now

  Analytics Engineer

  At Adviso, a Montreal-based strategic marketing agency:- Developing modern data stack models using dbt in BigQuery to support data-driven marketing strategies.- Automating data processes and workflows on Google Cloud Platform (GCP) to enhance efficiency.- Managing and optimizing data pipelines with Airbyte/Fivetran.- Creating insightful reports and dashboards with Power BI and Looker Studio for client campaigns.- Utilizing Git for version control and collaboration on data projects.- Improving digital analytics implementations using Google Tag Manager (GTM) and Google Analytics 4 (GA4). Show less