Alyssa Durec

Experience

• 

  KidsCo Australia

  Aug 2018 - Mar 2019

  Assistant Brand Manager

  o Used Salesforce to track leads and identify opportunities for new business.o Contributed to the creation of consumer profiles used to refine marketing strategies.o Created external reports for clients, including representation of statistical data in Excel related to parental leave regulations of the Australian government.o Authored media material, including program advertisements, and maintained social media presence.o Served as campaign manager for corporate presence on LinkedIn and blog posts.o Served in a focus group to develop mission statements, target audiences, and marketing strategy.o Developed and maintained rostering system for teacher availability and client programs o Participated in over 40 teacher interviews and progressed to serve as an individual interviewer.o Participated in risk assessments for new client business. Show less

• 

  True Metal Solutions

  Mar 2019 - Apr 2020

  Estimating Project Engineer

  o Develops project objectives by reviewing project proposals and plans; conferring with management.o Interact daily with the clients to interpret their needs and requirements and represent them in the fieldo Tracking and updating Salesforce for our company o Organization and development of bid packages for clientso Coordination with management team on projects o Ensuring that all deadlines are being met

• 

  Vail Resorts

  Nov 2020 - May 2021

  Administrative Assistant
• 

  Swift Communications, Inc.

  Jun 2021 - Nov 2023

  Marketing Project Manager

  · Create and maintain marketing strategies across publications· Manage and optimize programmatic advertising campaigns across social, email, and digital display channels to achieve brand awareness, website traffic, and lead generation.· Design engaging marketing ads using creative content and visuals.· Create and edit informative copy for websites, social media, articles, and email campaigns.· Department head for B2C and B2B email marketing campaigns· Manage native advertising bookings, writer assignment, content editor, article design and print/digital publishing· Oversee campaigns in Google Ad Manager and Google Analytics· Manage and update revenue reports· Led and maintained projects with actionable items· Launch O&O campaigns· Maintain internal website with WordPress· Produce ads for digital and print marketing efforts· Construct internal playbooks and assets for workflow Show less

• 

  Site-Seeker, Inc.

  Mar 2024 - now

  Digital Marketing Specialist