Experience

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  Česká spořitelna

  Jan 2013 - Dec 2017

  Marketing specialist

  Being a member of a 15 member marketing team that has been working on various tasks regarding bank's marketing strategy. Throughout past 4 years we, as a team, have dealt with many different tasks, from product development through designing websites and apps, managing social media, shooting video spots to executing bank's huge CSR projects. Me, personally, I've dealt with and held partial responsibility for projects such as 'Hon za pokladem' (transl. 'Find the treasure'; www.honzapokladem.cz), which was an outdoor project for families with kids, in the area of executing or 'Vylepsete si Sporku' (transl. 'Improve our bank together' www.vylepsetesisporku.cz) in the area of managing online administration. There have been many other different more or less complex tasks that we've worked on, so it is not possible (and needed) to describe all of them, but it's been and still is an great experience which has given me a wider picture of how can marketing department in the biggest bank of Czech republic operate and also opened the doors to the marketing world. Show less

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  Unifer

  Jan 2015 - Apr 2019

  As the former head of the online marketing department, I was in charge of teams of web developers and online marketing specialists. I also held a position on the company's board.Personally, I was responsible for overseeing all digital marketing initiatives that were delivered from our department to clients. This included developing marketing strategies, managing budgets, and more. I also took on responsibilities related to HR, finance, departmental development (such as education programs), and driving innovations.Furthermore, I actively worked as an online marketing specialist on select projects to stay up-to-date with the latest trends and technologies in the field. Show less

  • Head of Digital Marketing

    May 2017 - Apr 2019

  • Facebook Ads Specialist

    Jan 2016 - Apr 2017

  • Social Media Manager

    Jan 2015 - Dec 2015
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  Business factory

  Nov 2015 - Dec 2015

  Facebook ads specialist (internship)

  I went through the Facebook Ads internship in Business Factory, Ltd., one of the official Facebook Marketing Partners worldwide, working on Facebook Ads campaigns for international brands.

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  International summer university carithina

  Jun 2016 - Jul 2016

  Innovation management & entrepreneurship (internship)

  We worked together with companies from Villach area (City of Villach, i.e.) on real business cases to develop innovative, sustainable solutions. The topics of the cases ranged from market entry strategy, innovative product placement or finding alternative applications for an existing product or technology. We got our hands on how companies deal with new business ideas on daily basis and had the chance to transfer our theoretical knowledge into a practical approach. The results of the our teams’ projects provided useful input for the partner company and were turned into practice. Show less

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  Mcc summer academy

  Aug 2016 - Sept 2016

  International business development (internship)

  During the fifth Summer Academy, I gained insight to International business and cross-cultural management through the lectures of professors Vladimir Putik and Mr Stephen Perkins, including best practices for M&A's management in international corporates etc.

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  Vysoké učení technické v brně

  Jan 2017 - now

  Guest lecturer
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  Skinners

  Mar 2019 - Oct 2023

  Chief marketing officer

  As the head of the marketing department, my role involves leading and supervising marketing teams and marketing partners. I report directly to the CEO and COO, ensuring effective communication and collaboration.One of my key responsibilities is to plan, develop, implement, and monitor the global marketing strategy for both B2C and B2B markets. This includes overseeing various aspects such as marketing communication, product marketing, pricing, sales promotions, advertising, and public relations. These efforts span across more than 100 countries.Additionally, I am in charge of managing a team of over 10 internal members who work under my supervision. Furthermore, I handle external relationships with suppliers, including digital agencies, freelancers, and PR agencies, among others. Collaborating with these external partners ensures the successful execution of marketing initiatives. Show less

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  Niftyminds.cz

  Apr 2021 - now

  Founder & ceo

  Believing in the transformative power of digital, nifty minds shapes brands, crafts compelling stories, and drives measurable outcomes.

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  Newton university

  Jan 2022 - now

  Guest lecturer
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  Digisemestr

  Sept 2022 - now

  Guest lecturer