Julliane Fuly

Julliane Fuly

Marketing intern

Followers of Julliane Fuly2000 followers
location of Julliane FulyRio de Janeiro, Rio de Janeiro, Brazil

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  • Timeline

  • About me

    Online Channel Manager (eRetail Leader)

  • Education

    • Pontifícia Universidade Católica do Rio de Janeiro

      -
      Bacharelado em Administração
    • Fundação Getulio Vargas

      2014 - 2016
      Master of Business Administration (MBA) Marketing
    • Pontifícia Universidade Católica do Rio de Janeiro

      2006 - 2009
      Graduação Administração de Empresas

      Activities and Societies: Programa CNPq Iniciação Científica (PIBIC)

    • Massachusetts Institute of Technology

      2022 - 2022
      Professional Education - Digital Transformation
  • Experience

    • Coloplast

      Dec 2007 - Oct 2008
      Marketing intern

      Provided supporting for the Marketing area for the Urology and Continence segment.

    • Instituto Millenium

      Oct 2008 - Dec 2010

      In charge of administrative and financial areas; also supporting fund-raising area and events promotion. Provided support in administrative area and events promotion.

      • Administrative Manager

        Oct 2009 - Dec 2010
      • Intern

        Oct 2008 - Sept 2009
    • B2W Digital

      Dec 2010 - Apr 2017

      Business Manager of the Dynamic Pricing Team.- Provided strategic and operational support to the commercial teams in the transition to the dynamic model, integrating commercial area to the IT developers and data scientists (machine learning) to develop the best approach for the different departments/segments. - Developed and managed (improvements and client support) of Pricing team in partnership with the IT team.- Monitored KPIs and analyzed results of algorithm´s pricing implementation. Cooperated in the creation of Dynamic Pricing area, working with the external consultants to define the strategic plan for the area, considering brand positioning, consumer behavior and pricing organizational culture. Show less Notebooks and computers department coordinator.- Managed teams of analysts responsible for the category on main brand´s company (Americanas.com, Submarino and Shoptime) - Conducted purchasing planning and negotiation with suppliers. - Sales management: planned and monitored KPIs such as sales, stock and profitability. - Collaborated with Marketing team in developing sales campaigns.Over the years, maintained the department in top 3 company´s departments ranking (over +30 departments), achieving sales growth, despite de decrease in the notebook market. Show less

      • Pricing Manager

        Jul 2015 - Apr 2017
      • Commercial Coordinator (Buyer)

        Dec 2012 - Jul 2015
      • Commercial Assistent / Trainee

        Dec 2010 - Dec 2012
    • Pacific Market International

      Apr 2017 - Jun 2018
      Customer Service Manager

      Backoffice manager overseeing of the Sales Teams support and collaborating with Logistics factory teams´s in Brazil in a transversal team.- Provided strategic (business intelligence) and operational support for the sales force teams. - Managed a team responsible for the order cycle management, handling an average of 2.500 monthly orders. - Responsible for overseeing contract logistics supplier. Implemented new processes in Backoffice and BI areas to improve the service to intern and extern clients. Show less

    • Michelin

      Aug 2018 - now
      Ecommerce Manager (Regional e-retail leader for AMS)

      In charge of Distribution´s strategy for ecommerce channel and of the Michelin network´s acceleration in digital transformation. - Ecommerce channel management for the Passengers Car tires and 2-Wheels tires Business lines, developing partnerships and initiatives with e-Retail leaders (tire specialists and marketplaces).- Change management leader for Brazil physical stores (+300 dealers), working in a cooperation with commercial team to support the network´s digital acceleration. - End-to-end eRetail project management and planning, to develop brand authority and online sell out. - E-Retail strategy development in the region (South America), supporting local agencies in developing and implementing e-retail projects. Led an internal change management in ecommerce area leveraging in three-digits sales growth: negotiated a partnership for dealers to operate in the biggest marketplace in Brazil; restructured the channel, implementing new commercial condition and mix/assortment strategy according to the global company strategy. Show less

  • Licenses & Certifications

    • Certificação em liderança, capacidade de aprender e resiliência (Malala e Karnal)

      Pontifícia Universidade Católica do Rio Grande do Sul
      Aug 2021
      View certificate certificate
    • Cultural Awareness: relações interculturais em negócios globais - Fevereiro 2022

      MIT Professional Education
      Apr 2022
      View certificate certificate
    • Comunicação persuasiva: pensamento crítico para aprimorar a mensagem - Julho 2022

      MIT Professional Education
      Sept 2022
      View certificate certificate
    • Transformação Digital: tecnologias e suas aplicações práticas - Abril 2022

      MIT Professional Education
      Sept 2022
      View certificate certificate
    • Learning from Failure

      LinkedIn
      Jul 2018
      View certificate certificate
    • Projeto de soluções eficazes com MITdesignX OCT22

      MIT Professional Education
      Jan 2023
      View certificate certificate
    • Liderança na Inovação - Fevereiro 2022

      MIT Professional Education
      May 2022
      View certificate certificate
  • Honors & Awards

    • Awarded to Julliane Fuly
      Profissional do Ano 2020 Michelin Jul 2020 Profissional do Ano 2020 Marketing B2C