
Julliane Fuly
Marketing intern

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About me
Online Channel Manager (eRetail Leader)
Education

Pontifícia Universidade Católica do Rio de Janeiro
-Bacharelado em Administração
Fundação Getulio Vargas
2014 - 2016Master of Business Administration (MBA) Marketing
Pontifícia Universidade Católica do Rio de Janeiro
2006 - 2009Graduação Administração de EmpresasActivities and Societies: Programa CNPq Iniciação Científica (PIBIC)

Massachusetts Institute of Technology
2022 - 2022Professional Education - Digital Transformation
Experience

Coloplast
Dec 2007 - Oct 2008Marketing internProvided supporting for the Marketing area for the Urology and Continence segment.

Instituto Millenium
Oct 2008 - Dec 2010In charge of administrative and financial areas; also supporting fund-raising area and events promotion. Provided support in administrative area and events promotion.
Administrative Manager
Oct 2009 - Dec 2010Intern
Oct 2008 - Sept 2009

B2W Digital
Dec 2010 - Apr 2017Business Manager of the Dynamic Pricing Team.- Provided strategic and operational support to the commercial teams in the transition to the dynamic model, integrating commercial area to the IT developers and data scientists (machine learning) to develop the best approach for the different departments/segments. - Developed and managed (improvements and client support) of Pricing team in partnership with the IT team.- Monitored KPIs and analyzed results of algorithm´s pricing implementation. Cooperated in the creation of Dynamic Pricing area, working with the external consultants to define the strategic plan for the area, considering brand positioning, consumer behavior and pricing organizational culture. Show less Notebooks and computers department coordinator.- Managed teams of analysts responsible for the category on main brand´s company (Americanas.com, Submarino and Shoptime) - Conducted purchasing planning and negotiation with suppliers. - Sales management: planned and monitored KPIs such as sales, stock and profitability. - Collaborated with Marketing team in developing sales campaigns.Over the years, maintained the department in top 3 company´s departments ranking (over +30 departments), achieving sales growth, despite de decrease in the notebook market. Show less
Pricing Manager
Jul 2015 - Apr 2017Commercial Coordinator (Buyer)
Dec 2012 - Jul 2015Commercial Assistent / Trainee
Dec 2010 - Dec 2012

Pacific Market International
Apr 2017 - Jun 2018Customer Service ManagerBackoffice manager overseeing of the Sales Teams support and collaborating with Logistics factory teams´s in Brazil in a transversal team.- Provided strategic (business intelligence) and operational support for the sales force teams. - Managed a team responsible for the order cycle management, handling an average of 2.500 monthly orders. - Responsible for overseeing contract logistics supplier. Implemented new processes in Backoffice and BI areas to improve the service to intern and extern clients. Show less

Michelin
Aug 2018 - nowEcommerce Manager (Regional e-retail leader for AMS)In charge of Distribution´s strategy for ecommerce channel and of the Michelin network´s acceleration in digital transformation. - Ecommerce channel management for the Passengers Car tires and 2-Wheels tires Business lines, developing partnerships and initiatives with e-Retail leaders (tire specialists and marketplaces).- Change management leader for Brazil physical stores (+300 dealers), working in a cooperation with commercial team to support the network´s digital acceleration. - End-to-end eRetail project management and planning, to develop brand authority and online sell out. - E-Retail strategy development in the region (South America), supporting local agencies in developing and implementing e-retail projects. Led an internal change management in ecommerce area leveraging in three-digits sales growth: negotiated a partnership for dealers to operate in the biggest marketplace in Brazil; restructured the channel, implementing new commercial condition and mix/assortment strategy according to the global company strategy. Show less
Licenses & Certifications
- View certificate

Certificação em liderança, capacidade de aprender e resiliência (Malala e Karnal)
Pontifícia Universidade Católica do Rio Grande do SulAug 2021 - View certificate

Cultural Awareness: relações interculturais em negócios globais - Fevereiro 2022
MIT Professional EducationApr 2022 - View certificate

Comunicação persuasiva: pensamento crítico para aprimorar a mensagem - Julho 2022
MIT Professional EducationSept 2022 - View certificate

Transformação Digital: tecnologias e suas aplicações práticas - Abril 2022
MIT Professional EducationSept 2022 - View certificate

Learning from Failure
LinkedInJul 2018 - View certificate

Projeto de soluções eficazes com MITdesignX OCT22
MIT Professional EducationJan 2023 - View certificate

Liderança na Inovação - Fevereiro 2022
MIT Professional EducationMay 2022
Honors & Awards
- Awarded to Julliane FulyProfissional do Ano 2020 Michelin Jul 2020 Profissional do Ano 2020 Marketing B2C
Languages
- inInglês
- esEspanhol
- frFrancês
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