Pradeep Veldanda

Experience

• 

  UNITED SPIRITS LIMITED

  Apr 2006 - Dec 2006

  Territory Sales Executive

  • Managed direct Liquor Dealer Channel network for Nizamabad (Telangana) district.• Focused on accomplishing Business & Revenue Targets and enhancing Market Penetration across the targeted Market segment.• Interacted with Existing Dealers & Prospects for negotiating and finalizing Primary Schemes & Terms. Optimized Inventory at Warehouses based on Production Schedules.• Planned & implemented depot wise and range wise secondary sales targets. Enhanced visibility of the brand by developing POP materials, branding, racks and as well as implementing new brand launch plans• Organized promotional events like bar activity etc., to enhance business generation from the target market segment. Show less

• 

  Hindustan Unilever Limited

  Jan 2007 - Jun 2016

  • Managed Food & Beverages division Channel Sales Distribution expansion business for Nellore, Guntur, Ongole & Chittoor districts in Andhra Pradesh (India).• Responsible for the Distributor Management comprising of Assigned Territory with the help of 6 Terriotry Sales Officer's and 2 Team Leaders for the Business size of INR 3.5 Crore Rupees per Month.• Executing Coverage and Distribution Plans for Territory. Driving Execution of the Sales and Distribution Calendar and Agenda on Daily, Weekly & Monthly basis.• Driving RS Infrastructure improvement by suggesting necessary changes to have hassle free handling of Stores and to have Good Trade Servicing capability.• Negotiating the required infrastructure prior to any Coverage plans to ensure the plans were executed to achieve maximum performance.• Improving relationship with Key Customers by means of regular interactions and considering suggestions from them.• Driving Secondary Sales through handcart of Key Outlets to push the limits of the targeted Business size and to create more market for the products.• Building RSSM/ME capability by training how to communicate with Retailers and motivating them by providing necessary information and knowledge to understand the new products and competitiveness in the market for the same.• Implementing and maintaining best possible merchandising of company product by identifying shelf-space in prime outlets and putting up proposals for securing them. Show less • Managing Stockiest network for efficient Distribution in the market and other company activities.• Responsible for meeting the target of Primary sales and Secondary sales• Executing company objectives in terms of Stockiest Administration, Display & Merchandising and Distribution follow up.• Appointing Stockiest as per the requirements to improve the company’s Distribution strategy.• Addressing and resolving Channel wise customer needs.• Effective communication of promotional activities to all channels on time.• Analytical ability to measure the outcome of Promotional activities, width and depth of the distribution and other competitor activities.• Coaching and on job training to the Distributor sales man• Detailed reviewing daily, weekly, monthly achievements with proper documents.• Travelling as per norms and adhere to Market working and Travel Policy of the company.• Launching and Re launching of New and existing products with effectiveCommunication and Productivity in the Market Place. Show less

  • Area Sales Executive

    Jun 2012 - Jun 2016

  • Senior Territory Sales Officer

    Mar 2008 - May 2012

  • Territory Sales Officer

    Jan 2007 - Feb 2008
• 

  IFB Agro Industries Ltd.

  Jul 2016 - now

  • Responsible for Telangana, Andhra Pradesh, Tamilnadu and Pondicherry regions.• Designated as Senior Sales Manager and Managing Business of Food brand IFB Fresh Catch in HoReCa, Retail (Modern Trade & General Trade), Institutions, Food Services, QSR, E Commerce and CSD segment with a turnover of INR 1.7 Crore Rupees per Month. • Planning, Developing & Executing Annual Business Plan in the Assigned Region.• Ensuring Category Mix & Growth, Market Share Gain, New Product Introduction, Top Line and Bottom-Line Growth.• Delivering High Sales Forecast Accuracy and Align with Supply Chain for efficient Service Levels.• Delivering Healthy Bottom Lines, by ensuring Sales of right Category Mix.• Ensuring Commercial Hygiene across region for Smooth Business functioning of Sales.• Managing a Team of 8 Sales Executives, 2 ASM's and 2 Branch Accountant's for effective and optimum results.• Steering 360-degree relationships with HoReCa, Institutional and Key Customers to achieve the budgeted Gross Acquisitions revenue.• Administering & Ensuring Region wide Distribution of products through effective Market Penetration and Reach.• Building a Strong Distribution Network for achieving greater Market Reach and Penetration.• Performing Monthly Sales Forecasting & Competitive Analysis to determine Accurate Performance Levels & need for Growth into Current & Additional Product Categories.• Developing Processes to create an Effective Sales Organization; Proactively Identifying Changes in Market Demand and Modifying Strategies for Expansion of Market Share & achievement of Revenue Targets.• Ensuring On Time Payment Receivables from the Customers as per the Company Policy.• Maintaining Adequate Stock Policies as per Company Norms.• Responsible for the monthly P&L of both Hyderabad and Chennai Profit Centers.• Building and Maintaining Healthy Business Relations with Corporate Clients, ensuring high Customer satisfaction Matrices by achieving Delivery & Service Quality Norms. Show less 1. Worked as Branch Manager in Hyderabad for Telangana and Andhra Pradesh (India ) markets from Year 2016 till 20182. Managed Business of Food brand IFB Fresh Catch in Retail (Modern Trade & General Trade) HoReCa, Food Services, Institutions and E Commerce segments.3. Responsibility included Planning, Developing & Executing Annual Business Plan in the Region.4. Ensuring Category Mix & Growth, Market Share Gain, New Product Introduction & Top Line Growth.5. Delivering High Sales Forecast Accuracy and Align with Supply Chain for efficient Service levels.6. Delivering healthy Bottom lines, by ensuring Sales of Right Category Mix.7. Ensuring Commercial Hygiene across region for Smooth Business Functioning of Sales.Initiatives Took Independently Conducted several HoReCa Chef Meet with objective to break the myth on Frozen Vs Fresh – “Fresh is not Fresh, Frozen is Fresh” & “Frozen Vs Chilled or Unfrozen” Implemented Frying QSR concept as model FISH BAR from Retail counter space Scaled up Fish Bar model in Corporate and IT Sectors Idea generation for utilizing the trim of Fish & Prawn extracts for New Product Development Imparted several Training programs on Processes, Selling & Motivation to Sales team from time to time. Worked in Width and Depth of Distribution in the assigned Territory. Show less

  • Zonal Sales Manager

    Aug 2018 - now

  • Sales Manager

    Jul 2016 - Jul 2018