
Edward Goodchild
Captain: Army Officer

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About me
Our technologies transform professional services | Chartered Wealth Manager | Charity Trustee | Veteran | Author “What the Zendht! : how to believe in business without losing your mind”| #grumpyoptimism #thinklikeaclient
Education

Lambrook
1973 - 1978
Royal Military Academy Sandhurst
1987 - 1987SGC 873 Marne Coy
University of Birmingham
1984 - 1987BSocSc (Hons) Political Science
Winchester College
1978 - 1983
Experience

British Army
Sept 1987 - Oct 1993Captain: Army OfficerAt RMAS proud to have been a Commandant’s stick orderly and then to have carried the Colours on our passing out parade. Peacetime service included airborne forces (P Coy and jumps course), heavy armour ( Challenger 1), armoured reconnaissance (Fox and CVRT) mounted ceremonial as ADC (on a horse!), and staff (HQ British Forces Belize)Commissioned into The Life Guards from the Royal Military Academy Sandhurst, attended the Junior Division of the Staff College, Regimental Signals Officer Course, passed the selection for Airborne Forces and latterly appointed Aide de Camp to The Major General Commanding The Household Division. Show less

John Govett & Co
Jan 1994 - Jan 1996Assistant Fund Manager (Equities)First role as a trainee Asian equities fund manager

F&C Investment Trust
Jan 1996 - Jan 2001Senior Fund ManagerInstitutional asset management of pension funds and endowments, having a particular responsibility for Asia including Australia. Part of the Russell rated investment team.

Goldman Sachs
Jan 2001 - Jan 2004Institutional Equity Research SalesGoldman Sachs JBWere: institutional Australian and NZ equity research sales to London based institutional fund managers. Greenwich ranked #1.

UBS
Jan 2004 - Dec 2006Client Adviser/DirectorClient adviser for entrepreneurial and HNW clients across all wealth management services, with a focus on investment. Client finder/hunter.

Coutts
Jan 2007 - Jan 2009Senior Private Banker/Vice PresidentCoutts Private Office: UHNW private banker providing investment and banking advice to complex families.

Lombard Odier Group
Jan 2009 - Jan 2011Senior Vice PresidentBespoke Swiss private client investment management and private banking for sophisticated clients.

Chawker: your wealth pilot
Mar 2011 - nowFounderHelping clients navigate wealth since 2011. We’ve won a clutch of awards along the way. Independent counsel is our hallmark. New useful toolkit in development built on our experiencewww.chawker.com

Lamwyk & Co
Apr 2012 - nowFounderCreative content for the proactive mind. Lamwyk has built on its heritage as a networking events series to publish the “The Lamwyk Journal” which goes out quarterly with a rising circulation of over 140,000 professional connections. Publisher of “What the Zendht!” by Edward Goodchild on Kindle and in hardback Feb 2025. www.lamwyk.com

Selbey Anderson Group
Jan 2018 - nowCo-FounderA UK marketing agency group established in 2018. www.selbeyanderson.com

Zendht: connecting technologies
Jan 2018 - nowManaging DirectorOur original technology group serves the professional services sector making life easier, simpler and safer for them and their customers.www.zendht.com

Deklum CLM: client lifecycle management
Nov 2019 - nowCo-FounderClient identification and verification, on-boarding and KYC made simple and safe for professionals, SMEs and the education sector. Our solution brings together a series of proven technologies into one cost effective service. Proud to be a competitive winner of a 2020 InnovateUK award.www.deklum.com

FSExpert
Jan 2021 - nowExpert WitnessThe expert witness specialists for financial services.www.fsxpert.com

Yoke and Company
Jan 2021 - nowBoard AdviserImproving investment outcomes for charity clients.www.yokeandco.com

Vetted Adviser: for the professional you need
Mar 2022 - nowCo-FounderFree access to verified feedback on professional advisers across six core categories of Wealth, Law, Accounting, Property, IT and Business. www.vettedadviser.com

Citywealth
Aug 2022 - Nov 2023Judge: 2023 Magic Circle AwardsFor over 17 years the Citywealth Magic Circle Awards have been attracting the leading professionals from the top Wealth Management firms, recognising the achievements of the industry during the past year.

Leading Craftsmen: crafted for quality
Aug 2024 - nowCo-FounderA new platform to promote, nurture, support and encourage craftsmanship. Exciting times for the wonderful community of makers.www.leadingcraftsmen.com
Licenses & Certifications

Certificate in Cyber Security Awareness (July 2023)
IHasco
Investment Management Certificate
CFA Institute.webp)
CPD Certificate Jun 2024-Jun 2025
The Chartered Institute for Securities & Investment (The CISI).webp)
Chartered Wealth Manager
The Chartered Institute for Securities & Investment (The CISI)
Certificate of Membership (Zendht)
National Organisation for Responsible Micro, Small and Medium-sized BusinessesAug 2023.webp)
Fellow RSA
The RSA (The royal society for arts, manufactures and commerce)
Safeguarding for Managers and Safeguarding Leads (Oct 2022)
Grey Matter Learning.webp)
Chartered Fellow FCSI
The Chartered Institute for Securities & Investment (The CISI)
Fellow Chartered Institute of Marketing to Jul 2025
CIM | The Chartered Institute of Marketing
Honors & Awards
- Awarded to Edward Goodchild2024 Best Tech-Enabled Business Start-up Specialist SME News Mar 2025
- Awarded to Edward Goodchild2024 Business Elite Awards SME News May 2024
- Awarded to Edward Goodchild2023 Spear’s 500: Family Office Services Spear’s WMS Jul 2023
- Awarded to Edward Goodchild2022 Entrepreneur of the Year: Finalist British Ex Forces in Business Wards Sep 2022
- Awarded to Edward Goodchild2015, 2016, 2017, 2018, 2019 Top Investment Consultant: Chawker The WealthNet
- Awarded to Edward Goodchild2016 Spears Wealth awards: short listed as “ Trusted Adviser of the Year” (Edward Goodchild) -
- Awarded to Edward Goodchild2018 Spears Wealth awards: shortlisted as Family Office Service provider of the year (Chawker) -
- Awarded to Edward Goodchild2019 Spears 500: “Distinguished individual” in the Family Office category (Edward Goodchild) -
- Awarded to Edward Goodchild2020 InnovateUK competitive grant winner (Arbor Steel) -
- Awarded to Edward Goodchild2020 PAM Awards Judge (Edward Goodchild) -
- Awarded to Edward Goodchild2021 Spears500: Top recommended Family Office services (Edward Goodchild’s Zendht Venture Studio) -
- Awarded to Edward Goodchild2022 Finalist Spear's WMS Private Client Innovation of the Year ‘Arbor Steel’ -
Volunteer Experience
Renter Warden 2025: Worshipful Company of Skinners
Issued by The Skinners' Company on Jun 1987
Associated with Edward GoodchildGovernor
Issued by Royal Humane Society on Nov 2025
Associated with Edward GoodchildTrustee
Issued by Masonic Charitable Foundation on Aug 2019
Associated with Edward GoodchildMember: Gulls Eggs City Luncheon committee
Issued by Cure Parkinson's on Aug 2022
Associated with Edward GoodchildChairman: Peaslake RBL Branch
Issued by Royal British Legion on Nov 2022
Associated with Edward GoodchildFreeman Entrepreneur
Issued by The Worshipful Company of Entrepreneurs on Jul 2022
Associated with Edward GoodchildTrustee: UK Cyber Security Council
Issued by UK Cyber Security Council on Oct 2021
Associated with Edward GoodchildMember: Finance Committee
Issued by The Hurlingham Club on Sept 2021
Associated with Edward GoodchildGovernor (Trustee): Royal Star and Garter
Issued by The Royal Star & Garter Homes on Feb 2018
Associated with Edward GoodchildTrustee: Household Cavalry Foundation
Issued by The Household Cavalry Regiment on Sept 2017
Associated with Edward GoodchildInvestment Committee Member
Issued by Forces Pension Society on Feb 2015
Associated with Edward Goodchild
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