Janvi Shah

Experience

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  Freelance (Self employed)

  Jan 2017 - now

  Search Engine Optimization Consultant

  Freelance SEO Service Provider What I Offer 1. Conduct in-depth keyword research and develop tailored SEO strategies. 2. Optimize website content, meta tags, and internal links for improved search engine rankings. 3. Enhance website performance by addressing technical SEO issues like page speed and mobile usability. 4. Create and optimize engaging, keyword-rich content for blogs, landing pages, and e-commerce platforms. 5. Manage link-building campaigns and identify quality backlink opportunities. 6. Use tools like Google Analytics and Search Console to monitor performance and provide actionable reports. 7. Perform competitor analysis to identify new growth opportunities for clients. 8. Stay updated with SEO trends and search engine algorithm updates to deliver effective solutions. Show less

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  SEO Expert

  Apr 2017 - Dec 2017

  Intern

  As an SEO Intern my primary focus is to learn and assist the SEO team in optimizing websites for search engine performance. Your role includes: 1. **Keyword Research & Analysis:** - Conduct basic keyword research to identify relevant keywords and phrases using tools like **Google Keyword Planner** and **SEMrush**. - Assist in analyzing search volume and competition for targeted keywords. 2. **On-Page SEO Optimization:** - Support in optimizing website elements, including **meta titles**, **meta descriptions**, and **headings**. - Help with updating content to include target keywords and ensure proper formatting. 3. **Content Optimization:** - Assist in creating and optimizing **SEO-friendly blog posts** and website content. - Ensure proper use of keywords, headings, and internal links for better readability and SEO. 4. **Technical SEO:** - Learn how to identify and report technical issues like **broken links**, slow loading pages, or crawl errors. - Support in updating **sitemaps** and **robots.txt** files to improve site indexing. 5. **Off-Page SEO:** - Help with **link-building activities**, such as identifying backlink opportunities and submitting websites to relevant directories. - Monitor backlinks to ensure quality and relevance. 6. **SEO Analytics:** - Use tools like **Google Analytics** and **Google Search Console** to monitor traffic, impressions, and click-through rates. - Assist in preparing performance reports for SEO campaigns. 7. **Competitor Analysis:** - Perform basic research on competitors' SEO strategies, including their keywords and backlinks. - Share insights with the team for improving the company’s SEO strategies. 8. **Learning & Development:** - Stay updated with SEO trends, algorithm updates, and best practices. - Participate in team discussions to understand SEO workflows and contribute ideas. Show less

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  Rao Information Technology Pvt. Ltd.

  Jan 2018 - Aug 2020

  Search Engine Optimization Executive

  As an **SEO Junior Expert**, I contribute to optimizing websites for better search engine rankings and user engagement. My responsibilities include:1. **Keyword Research & Analysis:**- Conduct research to identify high-ranking, relevant keywords using tools like **Google Keyword Planner**, **SEMrush**, and **Ahrefs**.- Analyze keyword trends, search volumes, and competition to optimize content.2. **On-Page SEO Optimization:**- Optimize content, **title tags**, **meta descriptions**, **headings**, and **internal links** for better rankings.- Assist in creating **SEO-friendly content** for blogs, product pages, and landing pages.3. **Content Strategy Support:**- Help develop content strategies aligned with SEO goals, ensuring content is optimized for both search engines and users.- Conduct research to suggest relevant content ideas.4. **Technical SEO Support:**- Perform **SEO audits** to identify issues like broken links, slow page load times, and duplicate content.- Assist in improving website structure, **XML sitemaps**, **robots.txt files**, and overall usability.5. **Off-Page SEO:**- Support **link-building campaigns** and identify backlink opportunities to enhance domain authority.- Track and report the performance of backlinks and monitor changes in SEO metrics.6. **SEO Analytics & Reporting:**- Monitor website performance using **Google Analytics** and **Google Search Console**.- Prepare SEO reports, track key metrics, and suggest improvements.7. **Competitor Analysis:**- Conduct competitor research to analyze their strategies and identify opportunities for improvement.- Monitor competitors' SEO performance to stay ahead in the market. Show less

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  Tricon Infotech

  Sept 2020 - Nov 2022

  Search Engine Optimization Analyst
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  Glow Infoway

  Dec 2023 - now

  Search Engine Optimization Analyst

  Role as SEO Analyst Conduct comprehensive keyword research to optimize Shopify stores, product pages, and collections. Implement on-page SEO strategies, including meta tags, image optimization, and internal linking.Perform technical SEO audits for Shopify sites to fix issues like slow loading times and broken links.Develop and execute off-page SEO strategies, including link building and outreach campaigns.Optimize apps for App Stores (ASO) by refining app titles, descriptions, keywords, and screenshots.Perform SMO (Social Media Optimization) to enhance brand visibility across platforms like Facebook, Instagram, and LinkedIn.Collaborate with developers to improve website usability and ensure mobile responsiveness. Monitor and analyze website and app performance using tools like Google Analytics, Search Console, and App Store Connect. Create and implement content strategies, including blog posts, articles, and app store updates, to improve SEO and ASO performance. Track competitors' SEO, SMO, and ASO strategies to identify opportunities for improvement. Prepare detailed performance reports on traffic, rankings, conversions, and app downloads. Stay updated with the latest SEO, ASO, and SMO trends, tools, and search engine algorithm updates. Provide actionable insights to enhance the overall digital marketing strategy and achieve business goals. Show less