Haley Stepan

Experience

• 

  G.H. Bass & Co.

  Aug 2015 - Aug 2016

  Sales Associate

  -Assisted customers with merchandise purchasing, returns and refunds with focus on creating positive brand awareness andincreasing repeat business.-Assisted customers with inquiries regarding product specifications including pricing and features.-Maintained company standards in appearance and presentation of inventory and cleanliness of store

• 

  Watch Me Sculpt

  Jan 2016 - May 2016

  Youth Instructor

  -Planned, organized and taught five weekly after-school art classes to 40 students at three elementary schools.-Liaison between company, parents and administration in ensuring security of students during class time.-Fostered educationally enriching, age-appropriate environment to promote and develop student self-esteem.

• 

  Kroger

  Apr 2016 - Aug 2016

  Cashier

  -Provided prompt and seamless customer service to promote positive client experience during transactions.-Ensured accuracy of charges, handled timely payments and addressed customer questions and concerns.-Monitored safe handling of all inventory.

• 

  AmerisourceBergen

  Jun 2019 - Aug 2019

  Marketing Intern

  -Collaborated with Fortune 500 company’s marketing directors to research product information and created updated digital product catalog for company website, leading to a more user-friendly platform and an increase in customer satisfaction.-Wrote and created a user guide to help company associates quickly learn how to implement new program software.-Researched, analyzed and compiled data about competitor social media practices and trends to identify areas of opportunity.-Assisted marketing directors in establishing strategy and creating and implementing customer awareness digital campaign Show less

• 

  Atlantis

  Aug 2019 - Sept 2019

  Brand Ambassador

  - Promoted and increased awareness of Pre-Med study abroad program to students on university campus by presenting in front of classes- Connected and obtained leads for those interested in Atlantis- Advertised on Facebook and Instagram

• 

  BYU Broadcasting

  Sept 2019 - Jan 2021

  Assistant Content Manager

  - Lead and trained team of 8 on software used to managed content produced by BYUtv for digital platform.- Scheduled and supervised broadcasting recording of BYU sports and other events on digital platform.- Managed digital platform to present content to BYUtv consumer assuring all video and metadata was prepared properly at time of presentation.- Worked with supervisors to solve various workflow inefficiencies and improve system processes.- Participated in hiring process for new employees to the team Show less

• 

  Marketing Lab at BYU | Marriott

  May 2020 - Aug 2020

  Research Consultant

  - Designed survey for consulting firm R&R for their client Facebook- Analyzed survey data and presented customer insights for Facebook innovation planning. - Collaborated with client MarketStar in designing and editing whitepaper

• 

  Brigham Young University

  Jan 2021 - Apr 2021

  Teachers Assistant for Marketing Strategy

  - Advised 45 students on creating marketing strategy plans for real companies by using Harvard Business Frameworks, Mckinsey's 7S Model, Porter's 5 Forces, and SWOT analysis.- Collaborate with the Professor about the structure, organization, and effectiveness of the class and course content for the Marketing Strategy course.

• 

  Amplēo

  Jun 2021 - Oct 2024

  • Increase company revenue by $14M in 3 years as only marketing employee by increasing number of qualified leads through enhanced marketing campaigns for existing services and new marketing strategies for 3 new service lines.• Lead all marketing initiatives with influence assisting in 175 percent increase in revenue, 100 percent increase in number of Partners, and 115 percent increase in number of Consultants.• Collaborate with company Directors and Partners to facilitate business growth and apply leadership expertise.• Design and update companywide marketing materials, including website, blog articles, social media messaging, and sales collateral, to strategically reposition business in marketplace and strengthen brand presence.• Plan, organize, and execute events and day conferences for up to 500 C-suite Executives by designingpromotional materials, handling logistics, coordinating with sponsors, and managing vendors and budget.• Conceptualize, implement, and manage company marketing strategy, KPIs, and budgets to ensure ROI.• Redesign sales process and set up marketing automation for Partners in HubSpot.• Create dashboards and monthly reports to report on KPIs and tracking of monthly revenue.• Manage strategy execution over intern and marketing agencies, including Big Leap, Sprout Marketing, Lead Cookie, Stage Marketing, and Disruptive Advertising. Show less • Implemented HubSpot CRM, including creation of sales processes, playbooks, automated workflows,pipelines, and training courses, to empower Partners in tracking, managing, and reporting on client lifecycles.• Managed rollout of company’s name rebrand across social media, email marketing, and event materials.• Developed website redesign strategy to enhance lead recapture through digital channels.• Executed social media LinkedIn campaign strategy calendar to increase following by 1,500 percent.• Designed and created all marketing materials and collateral, including templates, one-pagers, event materials, and social media posts. Show less

  • Marketing Manager

    Jul 2022 - Oct 2024

  • Customer Success Manager

    Nov 2021 - Jul 2022

  • Marketing and Sales Operations Specialist

    Jun 2021 - Jul 2022
• 

  Stage Marketing

  Oct 2024 - now

  Fractional Marketing Manager