
Mithil Jaysen
Entrepreneur

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About me
The Sports Guy I Creator of Strategic Sports Partnerships
Education

Sharada Residential School
2006 - 2008High School I.C.S.E (X standard – GCSE level equivalent) First class
Sri Bhagawan Mahaveer Jain College
2008 - 2010Pre University Degree Science Upper Second ClassPre-University College (XII standard – A level equivalent) Relevant course included Physics, Chemistry, Mathematics and Biology

Universität Bayreuth
2015 - 2015International Sport Marketing Sport and Fitness Administration/Management First classActivities and Societies: Analysed a case study about local basketball teams in the German Bundesliga i.e., BBC Bayreuth and Medi Bayreuth. This study provided insights into organisational culture, interactive and unique marketing strategies and overall effective sport management. Worked in a group to provide development of the BBC Bayreuth Youth Development programme. Re-branding, coaching opportunities, social media development and long term strategical alternatives were the suggested ideas as part of the study. EASM Summer School 2015 was held at the University of Bayreuth in the month of May 2015. The summer school offered an affiliation of major universities from around the world such as Ohio University (USA), Porto University, University of Windsor (Canada), Helsinki Institute of Applied Sciences (Finland) amongst others. In order to offer a strong and differentiated service for future sport management professionals, this programme provided new insights and applications in the field of… Show more EASM Summer School 2015 was held at the University of Bayreuth in the month of May 2015. The summer school offered an affiliation of major universities from around the world such as Ohio University (USA), Porto University, University of Windsor (Canada), Helsinki Institute of Applied Sciences (Finland) amongst others. In order to offer a strong and differentiated service for future sport management professionals, this programme provided new insights and applications in the field of International Sport Marketing and an international network within sport business Show less

Northumbria University
2012 - 2015Bachelor of Science (BSc) Sports Management First Class Upper DivisionActivities and Societies: FA affiliated Football Futures Programme, European Athletic Team Championships, Newcastle Eagles Volunteer Group, Northumbria University Sports Central ▪ Achieved First Class Honours ▪ Final year dissertation: A study of the relationship between football fans and social media ▪ Modules included: Strategic planning for sport, Event and Facility management, Business of sport, Global Marketing and Communication and Media management for sport.
Experience

Jaysen's Football Tournament
Nov 2010 - Apr 2012EntrepreneurInitiated as an entrepreneur and organised 5 -a-side football tournaments to increase participation rates among youth and corporate.Various aspects of Football management experienced such as sponsorship, budgeting, sport event management, officiating, time and crowd management, customer and public relations.

SPT Sports Management Pvt Ltd
Nov 2011 - Jan 2012Summer InternshipResponsibilities included:• Taking postal, online and telephone delegate bookings, handling ofqueries and subsequently sending out conference correspondence todelegates• Prepare badges, delegate information, materials, andother information as required.• Maintaining and updating a conference database, completingcomputerised entry of bookings and generating reports from database;address labels, standard letters and e-mails, etc.

The Football Association
Dec 2012 - May 2013Football Futures ProgrammeNorthumberland Football Association - Football Futures programme involved various aspects of the management of football in a broader sense. Running events for the Northumberland FA with relation to assistance, coordination and delivery of mini soccer festivals, club tournaments, fundraising events, school, college or university futsal events or disability festivals. Played a key role in FA county cups and Under-18 Saturday league (men and women)

European Athletics
May 2013 - Jun 2013Event Coordinator (VIP services)Overall responsibility included provision of guidance, information and customer service to V.I.P guests at the event, organising the VIP cloakroom and controlling access to the VIP area as well as assisting the V.I.P services team with seating the area.

Sports Direct
Dec 2013 - Feb 2014Retail AssistantGained insights into retail store management, various aspects of customer service, and knowledge about various sport products and their technicalities such as Golf equipments, Football shoes, etc. Responsible for sales and maintenance of golf equipments and football boots department.

European Association of Sport Management (EASM)
Mar 2014 - May 2014Administrative Assistant▪ Work shadowed the Secretary-General. Office-based, included effective management and supervision of the day-to-day administrative duties. ▪ Maintained high standards and proactive approach to client communication, reformed databases, prepared proposals and reports with Microsoft Office packages, updated and contributed to the website and social media feeds.▪ Leadership and management of sport management game for Hanze University of Applied Sciences. Valuable insights about internal and external communications, public relations, delegation and the voluntary sector. Show less

Decathlon France
Jun 2014 - Sept 2014Customer Service Executive▪ Focused delivery of strategic plans and specific emphasis on business development, competitor analysis and promotions through sporting events. Operated asset management systems to record sales and customer information. ▪ Overall responsibility for sport events from event concept, schedule, implementation to evaluation.▪ Experienced management of sales and events in the retail industry. Developed insights into customer service orientation, sales in B2C environment, social media marketing and managed crisis situations. Show less

Northumbria University
Oct 2014 - May 2015Student Outreach Ambassador* Directly responsible for the delivery of marketing plans such as organising interactive student activities, open days, managing external agencies and other activities such as sharing personal experiences as an international student with parents and prospect students to best promote the university. * Acquired practical experience about implementing marketing objectives, public speaking, arrange social functions, creative campaign planning and implementation, problem solving techniques and people skills. Show less

Leeds United
May 2015 - Oct 2015Supervisor* Managed and overseen the hospitality division on Leeds United match-days whilst supporting food and beverage staff with conjunction of the Hospitality manager* Ensure the hospitality section deliver excellent service standards to all the football fans and guests* Support the Hospitality Manager in delivering the annual Hospitality Business Development Plan

Fans on Stands
Nov 2015 - Dec 2016Senior Sales Associate* Initiate, lead and coordinate B2B and B2C sales, client servicing and businessdevelopment processes. * Perform a significant role in planning that has resulted in increased sales revenue and managed major deals* Responsibilities include framing sales strategies, developing forecasts and processes, sponsorship consulting and activation, cold calls, sales targets for most recent sporting events such as UEFA Euro 2016, Singapore Grand Prix, ICC World Twenty20, Indian Premier League, Wimbledon and many others. Show less

Baseline Ventures
Jan 2017 - Mar 2021Sr. Manager - Sports Rights SalesWorked with the Sales for Sponsorship for recent events such as the Baseline's exclusive property - RuPay Pro Volleyball League, VIVO Indian Premier League (cricket), FIFA U-17 World Cup, Hero Indian Super League (football), 2018 FIH Hockey World Cup amongst others. Sponsorship Sales included, ▪Identifying Sponsorship Assets▪Asset Evaluation and Negotiation▪Maximizing Rights and Asset Value▪Managing Sponsorship Portfolios▪Creating ROO and ROI Frameworks▪Partnership Activation Strategy and Execution FrameworkTalent management for Indian sporting celebrities such as,> Badminton - PV Sindhu and Kidambi Srikanth> Cricketers - Ravindra Jadeja, Bhuvneshwar Kumar, Rahul Chahar, Prithvi Shaw, Jemimah Rodrigues, Smriti Mandhana, Radha Yadav> Boxing - Nikhat Zareen> Billiards World Champion - Pankaj Advani > Arjun Maini - Formula One Haas Development driver > Shooters - Apurvi Chandela, Saurabh Chaudhary> Squash - Joshna Chinappa, Saurav Ghoshal> Swimmer - Sajan Prakash> Zaira Wasim - Bollywood actress in Dangal and Secret SuperstarTalent management sales included, ▪Sales for Endorsement Deals, Influencers and Event Appearances▪Research and Ideation▪Market Intelligence Show less

JSW Sports Pvt Ltd
Apr 2021 - nowDeputy Manager - Sales and MarketingStarted an exciting new journey with JSW Sports, sports arm of the JSW Group to handle their commercial partnerships across assets such as Delhi Capitals (IPL), Bengaluru F.C (ISL), Haryana Steelers (PKL), Inspire Institute of Sports (IIS) and Sporting talents such as Rishabh Pant (Indian cricket), Bajrang Punia (World no. 1 Wrester), Sakshi Malik (Rio Olympics Bronze), Neeraj Chopra (World no. 4 Javelin thrower), amongst many other sporting prodigies.
Licenses & Certifications
- View certificate

Sports Injury First Aid
Leisure Force Training and Development LimitedSept 2012 - View certificate

Safeguarding and Protecting Children
UK CoachingNov 2012
Volunteer Experience
Asics Neon Run 2014 - Merchandise volunteer
Issued by ASICS Europe BV on Oct 2014
Associated with Mithil JaysenTicket sales representative (Team Newcastle Eagles)
Issued by Northumbria University on Jun 2013
Associated with Mithil Jaysen
Languages
- enEnglish
- hiHindi
- kaKannada
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