
Ritesh Dhak
Software Engg

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About me
Vice President IIFL Wealth | Digital Transformation | Process Digitization | Marketing | IIM Alumnus
Education

Indian Institute of Management, Raipur
2012 - 2014Post Graduate Programme in ManagementActivities and Societies: Co-ordinator of Kartavya - CSR Club of IIM Raipur

Priyadarshini Institute Of Engg And Technology
2005 - 2009Bachelor's of Technology Chemical EngineeringActivities and Societies: Sports committee
Experience

Mahindra Satyam
May 2010 - Jun 2012Software Engg• Planning and designing test scenarios for creation and execution of Automation script and defects tracking.• Interacting with customers and understanding their business and project requirements.• Leading a team of 5 members, allocating them task on a regular basis and coordinating with their training plan.• Understanding user requirement documents to and decide upon important functional areas.

Indian institute of Management Raipur
Jun 2012 - Apr 2014Coordinator of CSR club - KartavyaManaged team of 8 members to conceptualize and execute events like Vihaan, Blood Donation camp, Pratigya, Art Attack which was widely covered in print and online media.Secured sponsorship worth 1.5 lakhs rupees for Equinox – The annual business festival of IIM Raipur, from companies in and around Raipur.Conceptualized and executed activities like ‘Thrash to Treasure’ and cloths donation to ‘Goonj’ which lead to sustainability. Conceptualized and executed ‘Socialis Procurator’ which is live case event conducted in equinox-13 where around 65 teams from different B schools participated from all over the country. Show less

Infiniti Research Ltd.
Apr 2014 - Jul 2015Senior Research Associate• Publishing market research reports on specific products and markets as per client requirements• Making recommendations to senior managers based upon research findings and dealing with customer enquiries.• Defining target markets for customer and opportunities within them.• Processing and analysing raw data into reports for senior managers.• Work with external data suppliers regarding data procurement• Responsible for the development of client reports on current trends, drivers and market estimation and analysis• Making sure that methods of data collection are effectively and accurate.• Designing effective questionnaires based on activity objectives and market knowledge. Show less

Vodafone Idea Limited
Dec 2015 - Apr 2019Product Manager- Analyzing data and understand market insights from regional marketing teams to identify usage behaviour, purchase behaviours of subscribers to maximize revenue delivery through relevant offerings - Driving the entire product development cycle including idea generation, conceptualization, planning, development, testing, GTM plan preparation, driving in the market and further monitoring success - Drive various KPIs such as Churn reduction, ARPU Uplift, Digital Engagement and Device Upgrade through various initiatives - Coordinating and Driving products in the market through circle marketing, sales and service delivery teams - Vendor management which included vendor identification, benchmarking, selection etc. - Driving improvements and innovations in campaign management systems such as Campaign Manager and Imagine Some of the Project Worked upon:o Customer Experience Management (CEM) The project comprises of enriching inputs to internal systems to improve customer experience and better targeting for offers Formulated use cases, created project plan, coordinated with vendors and internal teams, worked on Business value realization for the successful rollout of the projecto Internet for All (I4All) Conceptualized the idea and worked upon end-to-end execution of the product Various activities involved in the project are idea generation, customer journey planning, launch on multiple platforms such as Web, USSD and SMS, project planning, execution, testing and go to market plan Driven the initiative to acquire 1 lakh hits and 20K incremental data user conversions on a daily basisHighlights: - Attained ‘Excellence Award’ seven times during the tenure - Acquired ‘Mastermind Award’ for successfully launching ‘Internet for All’ program Show less

HDFC Bank
Apr 2019 - Dec 2021Senior Manager- Conduct research and competitive benchmarking to evaluate and identify best practices in digital technology enablement in the banking domain - Exploring new-age technologies such as AI, AR, VR etc. in the banking sector and drive strategic innovation projects in the organization which includes use case identification, analyze feasibility and business impact, creating a business case and coordinating with all stakeholders to lead the implementation of the project - Identification of journeys for digitization, design digital flows, identify capabilities/integrations required for the end-to-end digital journey and drive the project till launch - Lead coordination of entire life cycle of projects which includes concept initiation, requirement gathering, concept note sign off from all stakeholders, development, UAT and rollout etc. to ensure successful project completion Some of the Project Worked upon: o E-signing and E-Stamping solution The e-signing and e-stamping solution enables digital stamping and signing using NSDL (eSign service provider) Evaluation of solution and benchmarking of various vendors (ASP) providing the solution Identification and ideation of end-to-end journeys and business case creation for multiple use cases Coordinating with various teams such as ISG, Audit, Compliance, Legal etc. to get the solution approved from stakeholders and further implementation in the Bank o Search and AI-driven Analytics solution The solution provides product owners easy access to data using features such as NLP, drill down etc. Worked on solution evaluation and benchmarking with multiple vendors and internal approvals o Worked on other projects involving various technologies and teams such as OCR for operational excellence, AR for customer engagement, digitization of journeys for multiple businesses on platforms such as DAP, WhatsApp and Eva Show less

Bajaj Finserv
Dec 2021 - May 2022Lead PL DigitalDrive digital personal loan business through marketing activities with the help of app sales and marketing teamsPlan and drive digital marketing campaigns with the help of respective teamsIdentify, raise and further drive development requirements for channels and systems which facilitate digital business

IIFL Wealth
Jun 2022 - nowVice President• Digital asset road mapping, planning, design, an execution• Product Ownership/ Product Design/ Product management (in parts)• Understanding of the various customer & RM user journeys across our distribution, broking, advisoryand PMS propositions• Areas of Oversight/ Responsibility: Vendor Assessment, project execution, testing of the digitalsolutions and sign offs, roll out and stabilization• Interact with stake holders across multiple divisions and collaborate with them for end output• Clear Focus on driving adoption – launch, campaign management, monitoring• Change management- understand user behaviour, and plan for managing change through the firm• Business Case for Investments & KPIs • Basic Quantitative reasoning and modelling Show less
Licenses & Certifications
- View certificate

The Fundamentals of Digital Marketing
GoogleNov 2020 
API Designer
API AcademyMar 2021- View certificate

Design Thinking: Customer Experience
LinkedInOct 2022 
Six Sigma Green Belt
Benchmark Six SigmaSept 2013- View certificate

Interaction Design: Flow
LinkedInOct 2022 
Google Analytics for Beginners
GoogleNov 2020
Languages
- enEnglish
- hiHindi
- maMarathi
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