Kerry Doyle

Experience

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  BBDO Detroit

  Jan 1992 - Jan 1997

  Senior Account Executive
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  JWT Detroit

  Jan 1997 - Jan 1998

  Partner, Account Supervisor
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  JWT, Detroit

  Jan 1998 - Jan 2002

  Senior Partner, Management Supervisor
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  J. Walter Thompson Worldwide

  Jan 2003 - Jan 2005

  SVP, Account Director, Sports Marketing
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  JWT Detroit

  Jan 2005 - Jan 2007

  SVP, Account Director, Brand Content & Alliances
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  GTB

  Jan 2007 - May 2014

  Responsible for all Ford Division Brand Content & Alliance initiatives. Leads and inspires a unique group within the agency responsible for pre-launch and sustainment big ideas that focus on creating non-traditional campaigns using traditional and non-traditional media channels. Day-to-day responsibilities include creating, developing and managing all branded content, alliances and sponsorships for all Ford car, cross-utility vehicles, primary brand, truck and SUV projects. Projects include creation of two network television shows (Octane Academy and Escape Routes), branded integration across all networks (American Idol, New Girl, Vampire Diaries, etc.), promotions (BCS) and events (Drive 4UR School). Show less

  • SVP, Group Planning Director

    Jan 2010 - May 2014

  • SVP, Account Director, Brand Content & Alliances

    Jan 2007 - Jan 2010
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  The Story Lab

  May 2014 - Jan 2018

  Senior Vice President

  Responsible for leading the Detroit Story Lab team which focuses on creating branded content across General Motors globally. The Story Lab team acts as a catalyst across the entire organization to think differently about content.

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  Carat USA

  Feb 2018 - now

  Kerry’s delivers innovative solutions working across Carat to deepen consumer advocacy and brand loyalty through branded content. Kerry plays a vital role at Carat leading a unique team that works across media channels to create cohesive, meaningful integrated media programs that engage consumers in ways they want to spend their time. Kerry’s team adds an important dimension to her clients marketing efforts, serving as a complement to conventional advertising by building new media-based partnerships, exploring new platforms, working with media production teams and influencers to dream up meaningful and entertaining cultural moments. Show less

  • EVP, Carat Content

    Jul 2020 - now

  • SVP, Carat Content, Group Content Director

    Feb 2018 - Dec 2021